Schaefer Advertising Co.

Culture

March 10, 2022

A Texas Homecoming

Let’s start by getting to know you a little better. Tell us about yourself.

My name is Libby. I was born and raised in Dallas, went to the University of Kansas, and kept going north to Chicago. Eventually, I made my way back to Texas and spent 15 years in Austin, where I met my husband and had two beautiful kids. Brady is 11 and Emma is 10. We moved to Argyle in 2019 and are so happy to be back in the DFW area! Our dog Buddy is a four-year-old Goldendoodle who is the love of our lives. He is the best boy in the whole world!

What’s something you love to do?

I love to watch my kids doing what they love. My son plays football and basketball. My daughter plays soccer.

What is your favorite place?

The beach.

What do you love about your job?

I love problem solving, organizing, and working with people. I love seeing a project go from an idea to the finished product.

What is the last thing you binge-watched?

The Incredible Dr. Pol — I have a 10- and 11-year-old.

What’s your favorite book?

Educated by Tara Westover.

If you could live in any sitcom, which would it be?

Friends — I would be Monica. She is my cleaning and organizing soul sister.

Are you a listener or a talker?

Both.

If you had to eat one thing for the rest of your life, what would it be?

Chips and queso.

If computers didn’t exist, what would be your occupation?

I would be a private investigator the old school way — following people and digging through trash.

What’s the scariest thing you’ve done for fun?

Paragliding in Switzerland. I did not have fun and found out I do not have a need for speed.

What’s your favorite children’s story?

Press Here — it’s not really a story, but it was my kids favorite book when they were little.

If you had an extra hour of free time every day, what would you spend it doing?

Out to diner with my kids and husband. No devices, no distractions.

Any words of advice?

Two pieces of advice from my mom that always hold true:

1. When in doubt, don’t.

2. I really liked you until I got to know you. Basically this just means take things slow when you meet new people. Whether it’s a significant other or a friend. You don’t have to go all in right away — you may find your first impression was way off. This is why I think the Schaefer interview process is so incredible. They take the time to get to know you for your sake (potential employee) and their sake. It’s a really commendable process.

Why Schaefer?

The people and the environment. I’ve never walked into a place that felt more genuine than Schaefer. Everyone is so thoughtful, but also intelligent and dedicated to creating good work. It really seems like a family and I m so excited to get going!

When you look back on a busy year, it can feel a little blurry.

We entered 2021 with high expectations and lofty goals. We tried new things, partnered with new clients and did some great work along the way. Here’s a recap of some of what we did to amplify our brands and make life better this past year.

To all our friends in the Fort Worth creative community, thank you for always inspiring us.

Zoo Ball in Paradise Invitation

Gold ADDY Award and Best of Print | Client: Fort Worth Zoo
Zoo Ball in Paradise Mailer
Zoo Ball in Paradise Mailer

TearCare Mailer #2

Gold ADDY Award | Client: TearCare
TearCare Mailer Device

Zoo Valentine Adoption Campaign

Silver ADDY Award | Client: Fort Worth Zoo
Zoo Valentine Adoption Social

TearCare Mailer #1

Silver ADDY Award | Client: TearCare
TearCare Device Mailer

Schaefer Christmas Card & Website

Silver ADDY Award | Client: Schaefer Advertising
Schaefer Advertising Embossed Christmas Card
Schaefer Advertising 12 Days of QRistmas Landing Page
Schaefer Advertising 12 Days of QRistmas Social Posts
Schaefer Advertising 12 Days of QRistmas Videos

Let’s start by getting to know you a little better. Tell us about yourself.

My name is Becca Johnson. I am a born and bred Texan, raised in Coppell. I graduated from the University of Arkansas in 2010 — Woo Pig Sooie! I’ve been married to my husband, Chip, for three years, and we’re expecting our first child, Elliott Ann, in January 2022! We currently have three fur babies: Charlie the beagle, George the puggle and Hank the cat.

What’s something you love to do?

I love trying out new restaurants and wine bars. I am a big foodie.

What’s your favorite place?

St. John, US Virgin Islands.

What do you love about the job?

The ever-changing nature of the digital industry and watching my team grow and take shape. I love to help them achieve their goals and blossom within their careers.

What is the last thing you binge-watched?

Only Murders in the Building.

What’s your favorite book?

Where the Crawdads Sing by Delia Owens

If you could live in any sitcom, which would it be?

New Girl. Because every day would be hilarious.

Are you a listener or a talker?

Listener.

If you had to eat one thing for the rest of your life, what would it be?

Pasta.

If there weren’t any more computers, what would be your new occupation?

Own a dog shelter/doggie day care.

What’s the scariest thing you’ve done for fun?

I’m a big wimp when it comes to scary things, so haunted houses are my nightmare. I agreed to one while dating my now husband. It was terrifying.

What’s your favorite children’s story?

A favorite of mine is Goodnight Moon. It’s the book I am most excited to read to Elliott Ann once she gets here. It has become a bit of a family tradition. My sister and mom always read it to my niece, who is currently the only grandchild, so I am looking forward to sharing that same experience with my daughter. It always put my niece, Madison who is now 17, right to sleep. Hopefully that tradition continues as well.

If you had an extra hour of free time every day, what would you spend it doing?

Relaxing with my husband and fur babies.

Any words of advice?

Put your mental and physical health first. It will ultimately make your job better and you more successful in your career in the long run.

Why Schaefer?

The people and the family-like community Schaefer has created and prioritizes. I’m so excited to join the team!

Let’s start by getting to know you a little better. Tell us about yourself.

My name is Hannah Bromley. I was born and raised in Arlington, TX. I spent a couple years in college at the University of Texas at Arlington. When I was 22, I moved with my then-boyfriend/now-husband to Austin. We lived there for three years and got married! We moved back and settled in Fort Worth, TX. It’s been my most favorite place to live so far. We have one pup named Olivia. We call her Liv, Livvy Blue, Wivels, Baby Bunny and Honey Bun.

What’s something you love to do?

I love video games, and spend a lot of my weekends playing them. I also love playing board games with a group of friends. Everyday, my husband, Drew, and I take our pup on a walk around our neighborhood.

What’s your favorite place?

At home, cozied up under a blanket.

What do you love about the job?

The location, the culture and the people!

What is the last thing you binge-watched?

Probably Squid Game. Before that, Nailed It! on Netflix.

What’s your favorite book?

I don’t have a current favorite, but in high school, my favorite book to read was Crime and Punishment.

If you could live in any sitcom, which would it be?

Maybe Curb Your Enthusiasm. Sometimes, I channel my inner Larry David.

Are you a listener or a talker?

I like to listen and observe.

If you had to eat one thing for the rest of your life, what would it be?

Nachos.

If there weren’t any more computers, what would be your new occupation?

Fiction writer.

What’s the scariest thing you’ve done for fun?

A few years ago, I went to a Game of Thrones exhibit where they had a VR simulation of going to the top of the Wall. At the end of the simulation, you free fall off the wall. It was scary but fun!

What’s your favorite children’s story?

Does The Princess Bride count?

If you had an extra hour of free time every day, what would you spend it doing?

Sleeping.

Any words of advice?

Don’t let anyone tell you who to be. Just be yourself!

Why Schaefer?

Debbie and Erin made me feel so welcome even just during my interviews. I knew that I would be accepted and treated well at this company. I look forward to my future here!

December 3, 2021

Solving crimes and InDesign

Let’s start by getting to know you a little better. Tell us about yourself.

My name is Madi Marin. I am an Air Force brat who moved 14 times before graduating high school, so I grew up driving from place to place in a Suburban with my three siblings. I went to Abilene Christian University and graduated in 2018. I have a 15-month-old goldendoodle named “Macy” AKA “Mason Derulo”. I got married two weeks before COVID-19 and went from our honeymoon straight into quarantine.

What’s something you love to do?

I love running, working out and reading. I also love listening to true crime podcasts and murder mysteries.

What’s your favorite place?

My bed or London.

What do you love about the job?

I love how every project is so different and involves solving problems. One day you are photoshopping food out of someone’s teeth and the next you are thinking about how someone will use a website. There is so much variety. What’s not to love?

What is the last thing you binge-watched?

Seinfeld.

What’s your favorite book?

Great Expectations.

If you could live in any sitcom, which would it be?

That 70s Show. I don’t really watch sitcoms that often, so I just picked the one I like best.

Are you a listener or a talker?

Both.

If you had to eat one thing for the rest of your life, what would it be?

Dark Chocolate (dairy-free). As long as it’s dairy free and dark chocolate, I’ll eat it. 

If there weren’t any more computers, what would be your new occupation?

I would be some kind of royalty, probably a queen. Or maybe an author or detective.

What’s the scariest thing you’ve done for fun?

Cheerleading (being a flyer in particular).

What’s your favorite children’s story?

Balto or Harry Potter.

If you had an extra hour of free time every day, what would you spend it doing?

Painting, reading and dancing around my living room. I like using acrylic paints the best. Now that I think about it, I also enjoy reorganizing my closet too.

Any words of advice?

Happiness is a choice.

Why Schaefer?

I wanted to work somewhere that people enjoyed going to work and being together. Schaefer seems to have that. I wanted to work alongside and learn from talented people.

November 19, 2021

Decision making with a dart

Let’s start by getting to know you a little better. Tell us about yourself.

My name is Emily Fick. I grew up on a horse farm in a small town in Pennsylvania and went to school at Delaware State University. I competed on their equestrian team as well as showed my personal horse, Leroy, on the APHA National circuit. Now, I live in Fort Worth with my corgi, Winston! We love exploring new places and meeting new people.

What’s something you love to do?

I basically grew up on the back of a horse, so I’m always looking for opportunities to go to the barn and ride. If I’m not at the barn, chances are I’m in the gym or at the park!

What’s your favorite place?

Koelbl Ranch. My sister operates her horse training business out of here, so it’s very special because I get to watch my sister live out her dreams. I also get to live out mine at the ranch by showing horses. I have learned a lot here and have always considered it my happy place that helps me get away from reality on the weekends.

What do you love about the job?

Building a partnership with clients and getting to explore their industries and businesses.

What is the last thing you binge-watched?

Manifest.

What’s your favorite book?

The Giver.

If you could live in any sitcom, which would it be?

New Girl. They always seem to have fun and definitely have creative problem solving skills.

Are you a listener or a talker?

Depends on the situation — I’m able to fill awkward silences and carry the conversation, but l’m more comfortable listening.

If you had to eat one thing for the rest of your life, what would it be?

Sushi or pizza.

If there weren’t any more computers, what would be your new occupation?

Horse Trainer or social worker.

What’s the scariest thing you’ve done for fun?

Moved across the country on a coin flip. Well, it was more of a “throw a dart at the map” than a coin toss. During COVID, my previous agency went 100% remote and gave me the go-ahead to relocate. At the time, I was living in Pennsylvania with my parents on the family farm. I had always wanted to relocate but couldn’t decide between Tampa, Florida or Fort Worth.

One night (after my friends were tired of me talking about it), we decided to put a map on the dart board and throw a dart to see where it landed. It landed on New Mexico (RIP my aim). By the rule of proximity, Fort Worth was the winner. I moved within a week of the deciding dart, and I have not looked back since!

What’s your favorite children’s story?

Amelia Bedelia.

If you had an extra hour of free time every day, what would you spend it doing?

Learning something new. I’ve always called myself a sponge. From hobbies to information, I like to explore things I am not familiar with. My next task is to become a certified nutritionist. I am also a big gym-goer and am looking forward to expanding the benefits of exercise and better nutrition.

Any words of advice?

Always have an open mind. Try to see where someone is coming from before responding.

Why Schaefer?

The culture felt like family as soon as I walked in the door.

November 17, 2021

Growing up Schaefer

Let’s start by getting to know you a little better. Tell us about yourself.

My name is Campbell Schaefer. I was born and raised in Fort Worth, Texas (aka The Fort) and wholeheartedly think it’s the best city in the country. I currently live in Dallas, which I am slightly ashamed to admit, but don’t worry, I plan to get back to The Fort as soon as I can. I graduated from Texas Christian University in May of 2021 with a degree in Marketing and a minor in Communication Studies. My family used to have a dog – RIP Boone.

What’s something you love to do?

I love playing and watching sports, although the only sport I play now is golf. I am a big football fan and always enjoy going to TCU football games or watching the Dallas Cowboys play.

What’s your favorite place?

It’s hard to just pick a single place. I grew up taking ski trips on Spring Break, so I have always loved being in the mountains.

What do you love about the job?

I love what I do, and I love the role that I am in. But my favorite part about my job here at Schaefer is, without a doubt, the people. The people and the company culture here are unparalleled, and I feel honored that I get to be a part of it.

What is the last thing you binge-watched?

Yellowstone, Peaky Blinders, New Girl.

What’s your favorite book?

Permission to Win by Doug Austin

If you could live in any sitcom, which would it be?

Either New Girl or Brooklyn Nine-Nine. In my opinion, these are two of the funniest shows out there, and I would love to be in either of them.

Are you a listener or a talker?

That’s a tough question. I have to say I think that I fall into both categories. I love to talk to people and share my stories and experiences, but at the same time, I love to listen to others’ stories as well.

If you had to eat one thing for the rest of your life, what would it be?

Mexican food without a doubt. I could eat it every single day.

If there weren’t any more computers, what would be your new occupation?

I love the outdoors. If computers didn’t exist, I would probably go live and work on a ranch somewhere.

What’s the scariest thing you’ve done for fun?

Either going helicopter hog hunting or backcountry skiing.

What’s your favorite children’s story?

Where the Wild Things Are.

If you had an extra hour of free time every day, what would you spend it doing?

If I had an extra hour of free time every day I would probably try to start some sort of side hustle. I’ve always thought it would be fun to try drop shipping on amazon or reselling things from garage sales, craigslist, etc. 

Any words of advice?

Treat others as you want to be treated.

Why Schaefer?

Company culture is a huge part of what I look for in an employer. I was fortunate enough to intern at Schaefer during college, and I got to experience Schaefer’s culture firsthand. The people are second to none, and the unique company culture is almost impossible to duplicate. I chose Schaefer because not only do I enjoy the work but I also enjoy the people I’m working with.

November 8, 2021

Houseplants and wanderlust

Let’s start by getting to know you a little better. Tell us about yourself.

My name is Stephanie Beneze. I was born and raised in Bullhead City, Arizona and went to the University of Arizona in Tucson. I got rerouted back home after college and then lived in Huntington Beach for 6 years before moving to Phoenix in 2020.

I fell into the advertising world after starting as an office manager and eventually worked my way up to becoming an account supervisor. Currently, I live in Scottsdale with my boyfriend and far too many houseplants! When we aren’t traveling, we are enjoying local restaurants or a nice bottle of wine while cooking at home.

What’s something you love to do?

Travel or be on the water. My favorite place to visit is Lake Mohave in Arizona. It’s in my hometown, and I grew up going there almost every weekend as a kid. Whenever I go back to see my parents, we will take the boat out and cruise around. It’s peaceful, beautiful and full of memories of fishing, camping, rock hunting and tubing.

What’s your favorite place?

On the boat or in a float! Lake, ocean, river… any body of water, really. When out on the water, I spend most of my time relaxing, but I love hiking to find the best views of the water and landscapes. I also enjoy fishing every now and then (mostly deep-sea fishing).

What do you love about the job?

I love helping brands find their voice, whether it’s through websites, social media ads or good ole fashioned print materials. We connect consumers/patients to brands that can, in many cases, help improve their quality of life.

What is the last thing you binge-watched?

Maid.

What’s your favorite book?

The Psychology of Money or The Defining Decade.

If you could live in any sitcom, which would it be?

Friends. Who wouldn’t want to live in Monica’s apartment?!

Are you a listener or a talker?

Little bit of both.

If you had to eat one thing for the rest of your life, what would it be?

Sushi.

If there weren’t any more computers, what would be your new occupation?

I’d love to live on a ranch and have a fruit stand or a little roadside market. Maybe run a bed & breakfast on it too!

What’s the scariest thing you’ve done for fun?

Jumped off a cliff in Bali. I would not recommend it. I was with some friends at a bar that was literally on a cliff. There was a plank-like walkout that you could jump off of, but once you jumped, there was no way to get back up. So, you had to swim to shore. Between the swells and the rip tide, it was the scariest swim back to dry land. I wouldn’t do that jump again, but I did do a small one in Hawaii this summer. I made sure to evaluate the risks a bit more before jumping.

What’s your favorite children’s story?

Stephanie’s Ponytail. It’s a good one, and I’m not just saying that because it has my name in the title!

If you had an extra hour of free time every day, what would you spend it doing?

Cooking. I love making homemade pasta, but it takes some time. If you ask my boyfriend, his favorite is pasta with a sage brown butter sauce topped with panko crusted white sea bass. If you ask me, I love a good carbonara or spaghetti with meat sauce and a little too much garlic.

Any words of advice?

You’re going to make mistakes. It’s how you recover from those mistakes that defines you.

Why Schaefer?

The intention behind the interview process and the people!

Let’s start by getting to know you a little better. Tell us about yourself.

My name is Lacy Bailey. I was born and raised in Burleson, Texas as an only child. Unless you call your pets siblings! Although my husband and I actually went to daycare together, we officially met in high school over a bag of Cheetos. 

That said, I married my high school sweetheart, Corey. We both attended the University of Texas at Arlington. Answers to common questions I get – no, I did not complete his homework, and we only took Information Systems together in Business school. I loved school so much I went on to get my MBA at UTA as well. 

My husband and I live in Aledo, Texas where I like to create many house projects and updates. I am kind of obsessed with home fashion. I am part of the neighborhood’s social committee, where I organize Wine Night, Guy’s Night and events for the Empty Nesters. Corey makes fun of me until it’s Guy’s Night. 

We have a yorkie fur baby named Julie, who is also an only child. We might have accidentally used our first child’s potential name on our dog. Both of us enjoy experiencing local eateries and entertainment. One of our favorite places is Magdalena’s. We attend Supper Club every month and highly recommend it to everyone. I am a big advocate of always taking time to know yourself, so everything around you will flourish. I have recently started learning about enneagrams – where are my sixes at?!

Beyond marketing, I gained professional experience in project management, public relations, operations and sales. All of which helped build my foundation for my ultimate goal – helping clients turn their vision and initiatives for their brand into a reality.

What’s something you love to do?

Experiencing local restaurants, drinking wine (preferably red, but trying to enjoy white wine), organizing ANYTHING, interior design and watching Below Deck.

What’s your favorite place?

My home…or any beach.

What do you love about the job?

Being able to take a client’s words and make it into a clear vision.

What is the last thing you binge-watched?

My version of binge watching is watching Gone Girl when my husband goes out of town. He thinks it’s creepy… I tell him I suck at watching shows. Ok, maybe I binge-watch Below Deck.

What’s your favorite book?

I don’t think I have a favorite. Anything that inspires self-growth.

If you could live in any sitcom, which would it be?

Friends with a side of Big Bang Theory because I would be a clone of Monica and a wing of Sheldon.

Are you a listener or a talker?

Listener…until I have wine.

If you had to eat one thing for the rest of your life, what would it be?

Queso!

If there weren’t any more computers, what would be your new occupation?

Wine Sommelier

What’s the scariest thing you’ve done for fun?

Kayaking…what we didn’t know was that it was actually like couples therapy! Ha!

What’s your favorite children’s story?

Oh, the Places You’ll Go!

If you had an extra hour of free time every day, what would you spend it doing?

Learning about myself – signs, enneagram, etc.

Any words of advice?

Take time to know yourself.

“Hard work beats talent when talent doesn’t work hard.” – Tim Notke

Why Schaefer?

I chose Schaefer because of their emphasis on how I would fit with the company culture. Schaefer was able to see my experience quickly, and their focus on how we would collaborate as a team confirmed my findings for how much they cared about their team and myself.

Let’s start by getting to know you a little better. Tell us about yourself.

My name is April Martin. I grew up in a small country town named Scurry and went to Trinity Valley College, which was also in a small town. I also have a Yorkie-poo named Louie that is very spoiled and never leaves my side! 

What’s something you love to do?

Being outdoors and taking photos. I particularly enjoy the quietness of nature.

What’s your favorite place?

Somewhere by a body of water. It doesn’t matter what kind, as long as the waves or running water can be heard. 

What do you love about the job?

Being the point person in the office to help with any needs 

What is the last thing you binge-watched?

Amazing Race

What’s your favorite book?

Relationship Goals by Michael Todd. It goes through different types of relationships from romantic, to family, to friendships. 

If you could live in any sitcom, which would it be?

Fresh Prince of Bel-Air because I love the tight-knit family.

Are you a listener or a talker?

Listener.

If you had to eat one thing for the rest of your life, what would it be?

Chicken fried rice. I try to make it from home, but my version of trying is just picking up a bag from Trader Joe’s and adding a bit of my own seasonings. 

If there weren’t any more computers, what would be your new occupation?

Marine biologist. The ocean is just a fascinating place. Who knows how deep the ocean really is? Even the creatures are interesting, especially the one with a light dangling in front of it. 

What’s the scariest thing you’ve done for fun?

Cliff jumping. In Hawaii, we looked at a cliff and asked each other, “want to try it?” You have to really time it to hit the waves just right. After the third or fourth time, it became less scary. 

What’s your favorite children’s story?

The Snow Day. I just really liked the story as a child. When I was little, there wasn’t really a lot of snow in Texas either.

If you had an extra hour of free time every day, what would you spend it doing?

I would spend it outdoors, alone, talking to God.

Any words of advice?

Be fearful of mediocrity. 

Why Schaefer?

This company seems very personable and seems to actually care about their employees. The interview process alone proves it!