Galderma CareConnect

Healthcare

Most prescription savings cards cover a narrow scope of treatments, which overcomplicates the savings process. As a result, patients are often left confused about how to redeem savings and may end up actually paying more for their prescriptions. Discounts change frequently and branded products are not always covered, leading to patients and providers losing confidence in the cards and programs themselves.

Galderma CareConnect is a patient savings program that consolidates Galderma’s prescriptions into one savings portal that’s accessible for patients and “Remarkably Simple” to use.

Goals:

  • Build awareness of the savings program among qualified patients.
  • Make the program easier to access for patients.
  • Inform more potential patients about their eligibility for the program.

Strategy & Execution

Schaefer led the Galderma CareConnect launch with a few key strategic imperatives: communicate the scope of Galderma prescriptions covered under the program and quickly build awareness of the program among patients, healthcare providers, and pharmacists. We developed a comprehensive, multi-channel campaign around the tagline “Remarkably Simple.” This included traditional advertising, digital ads, video, paid digital media, display targeting, customized email marketing as well as personal and non-personal sales support.

Connecting Patients with Care

At the core of this comprehensive campaign was GaldermaCC.com, a centralized location for information about the savings program. The site was strategically developed to communicate key information to each of our core audiences:

  • Patients – Information about savings, ease of use and a great opportunity to quickly download a GCC card.
  • Healthcare Professionals – Key points to share with their patients when prescribing Galderma products, information about pharmacy access and a portfolio of products on the card.
  • Pharmacists – Information about patient eligibility.

The website follows a clean design and user-friendly navigation to make the user experience just as “Remarkably Simple” as the Galderma CareConnect program itself. In addition, the website utilizes a seamless API to connect directly with the card provider, so that a unique card can be generated in just seconds when the user chooses to download.

By making this direct connection, we are able to utilize technology and data to measure card redemption rates at pharmacies across the country and measure the success of marketing campaigns in market.

Results

  • In less than two years, Galderma Care Connect site metrics have steadily climbed month after month.
  • To date, Galderma Care Connect has reached more than one million unique patients.
  • As of June 2019, more than 3 million prescriptions have been processed through the Galderma Care Connect portal, saving patients, healthcare providers, and pharmacists valuable time and money.
  • MM&M Gold Award for Best Payer Marketing.

Make Life Better

Navigating healthcare can be a confusing process for patients and even some healthcare providers. By creating the Galderma CareConnect website, we were able to help more people download a patients’ savings card and connect them with more affordable care.

The Situation

Apps are everywhere and ever-reaching into the little nooks of our lives to improve some aspect of our experience. Want to plan your meals by the cycles of the moon? There’s an app for that. Want to order delivery Thai food without having to speak with someone or exchange cold hard cash? There’s an app for that. Want to have a group light-saber battle with your friends and family and divide the group among Jedi and Sith? You get the idea: from fun to food delivery, apps are diverse and serve a variety of functions. But, there’s a decided lack of apps on the market that support someone in their struggle against acne – until now.

Epiduo® Forte Gel Helps Teens and Their Dermatologists Manage Acne Treatment

Epiduo® Forte Gel (adapalene and benzoyl peroxide), 0.3%/2.5% is a once-a-day prescription topical acne medication with two active ingredients—adapalene and benzoyl peroxide. The powerful combination works together to treat tough acne and help prevent recurring acne from forming by unclogging pores and killing bacteria. Epiduo® Forte Gel had an existing app on the market called “epi-tracker,” but they were in need of a new set of eyes and a complete application refresh that really engaged users and retained their attention to the app. They wanted something that was user-friendly, and an app that partnered with healthcare providers to bring about better products and services.

When acne patients visit their healthcare providers, there is rarely enough time for the patients to become educated on their acne, or how best to treat it. In addition, it is crucial for acne patients to use products as directed to see a change in their condition. So, our app needed to continue to educate patients about their acne and encourage them to maintain their Epiduo Forte treatment plan to best manage their skincare.

Goals

  • Drive new myForte app downloads.
  • Drive consistent user engagement.
  • Educate acne patients about best practices for their skin care.
  • Encourage people to use the app daily to achieve desired results.
  • Make myForte a valuable, reliable resource for acne patients that use Epiduo® Forte Gel.

Approach

Going into the project, we knew that the patients using the myForte app were in a vulnerable state. Living with acne is a very personal battle that can have a powerful, negative impact on those suffering from it. So, we wanted to build an app that supported patients in their pursuit to treat their acne and gave them confidence to take control of their acne.


The Creative

Before kicking off the app, we needed a name. To quote Shakespeare (sorry), “What’s in a name? That which we call a rose by any other name would smell as sweet.” While we agree with big Bill, naming a healthcare app can be tricky, mostly because healthcare nomenclature can sometimes be incredibly sterilized and devoid of emotion, but treating acne is not an emotionless battle. We wanted a name that reflected the user’s personal stake in their health and one that empowered them to treat their acne. We ultimately chose “myForte,” which gives the user ownership of their acne and its treatment. It also plays on the word “forte,” which denotes a person’s strength or positive abilities. When added together, “myForte” gives the user confidence that they can treat their acne, and that they’re going to do a great job in the process.

One of the biggest hurdles for those battling acne is staying consistent in their treatment, and regularly applying their medication. So, we built an app that gave patients the resources and reminders they need to stay on track to achieve the best results. We developed daily motivational messages that send users motivational messages to keep them engaged with their acne treatment.

All of the positive reminders and tips are paired with illustrations that take place in natural settings for the teen or young adult patient. The illustrations are inclusive of everyone facing acne. It was important to us that we didn’t bombard users with real acne imagery, which can be discouraging to see all the time.

Additionally, we felt that it was important to give users the ability to track their progress, which helps them see their improvement and gives their dermatologist the ability to observe their journey during follow up visits. We built in a calendar function that helps users track when they applied Epiduo® Forte Gel, but also asks them to record how they feel about their skin each time they interact with app. This way, we’re encouraging users to stay engaged with the app and to take time to reflect on their progress.

The split view function of myForte allows users – and their healthcare providers – the ability to measure the patient’s progress against any picture they’ve taken in the app. This small function is incredibly powerful for helping people track their progress and gives their dermatologist a larger view of their total improvement.

The Results

  • Over 87,000 downloads
  • Over 250% increase in app downloads each month
  • 40% User return rate
  • Over 15,000 progress photos captured
  • Over 16,000 feelings recorded
  • OVer 100,000 profile attributes collected

Making Life Better

It’s easy for patients dealing with acne to feel downtrodden and made helpless by their skin condition. Often, these people have struggled with acne for years and feel like they’re out of options. When we created this app, we wanted to help patients suffering from acne take ownership and control of their acne treatment. With the myForte app, patients have the education and encouragement they need to confidently tackle their acne with a smile.


 







October 22, 2019

Succeeding in simplicity

When Sight Sciences approached Schaefer to help launch their new OMNI® Surgical System , we set our eyes on the prize and got to work.

The OMNI Surgical System Breakthrough

The OMNI Surgical System by Sight Sciences is a ground-breaking solution for ophthalmologists that allows them to perform two different procedures on patients who need intervention in the conventional outflow pathway. It also allows surgeons to treat patients who had prior cataract surgery where they couldn’t before. That’s a long way to say, OMNI does something no other device on the market can. Clearly, we were looking forward to the challenge of launching the new OMNI Surgical System.

The Campaign

Devising core brand messaging takes hours of research, strategy, discussion, and countless iterations to finalize a succinct message that cuts through the noise of a competitive space. Ultimately, we selected the core brand message of “Intelligent design meets the proven pathway,” which is a powerful message to ophthalmologists. It speaks to OMNI’s ability to impact 360-degrees of the conventional outflow pathway with one device, which was impossible in prior devices, making the procedure much more convenient.

New Identity

Since OMNI is the next generation of two previous devices, it required a new identity and logo that represented the innovation and elegance of the new and improved OMNI Surgical System.

We created a mark that conveys the functionality of the device and nods to the shape of the eye. The single circle represents the unity of the OMNI device, while the two circles contained within point to the two procedures it empowers surgeons to perform. When added together, the three complete circles illustrate the three points of resistance in the conventional outflow pathway which can be navigated by the new OMNI device.

The Results

Launching a new ophthalmic product is no easy feat, and the Sight Sciences team was looking to make a splash in an extremely competitive landscape. The new OMNI device launched in September of 2018, and because of its quality and utility, quickly gained traction from surgeons.

OMNI released their new device with incredibly lofty sales goals for the first quarter of 2019. We’re proud to have helped them meet their goals sooner than expected, and place the new OMNI device among the top tier of surgical devices for ophthalmologists in record time. Now, the industry is taking notice and key industry thought leaders are singing the praises of the OMNI device, which only solidifies its place as one of the leaders in the market.

Making Life Better

Schaefer Advertising is always searching for ways to use our work to make life better, and it’s clear that the new OMNI surgical system can have a large, positive effect on many people.

Before OMNI, ophthalmologists would have to use multiple devices to achieve the same end goal. OMNI provides an elegant solution for ophthalmologists and its dual-purpose design makes it an excellent option for treating a wider range of patients. OMNI gives surgeons a powerful way to help people address a sight-threatening condition.

March 2, 2016

Who do you fight for?

It’s been 4 years since Moncrief Cancer Institute, part of UT Southwestern’s world-renowned NCI designated cancer program, last presented an annual report, and since then there has been tremendous growth in outreach activities and services provided. Consequently, Moncrief came to Schaefer looking for a way to update the community on news, growth, and upcoming plans in a way that was engaging and went beyond the standard annual report.

Instead of simply presenting the information in a passive way, we wanted to ask something of the reader while at the same time introducing Moncrief’s brand essence and subsequently creating an umbrella under which future materials could be produced.

The central theme of the report acknowledged that no one is for cancer; therefore everyone’s against it. Or in other words, everyone is fighting cancer. Not just those directly affected by the pervasive disease, but each of us in our own way is in the fight. That’s a concept that not everyone grasps. So we took the opportunity to position Moncrief as a leader in the fight against cancer.

Moncrief has taken on the role of informing and empowering the entire community to rally around the fight against cancer. With this idea in mind, the report specifically dove into how Moncrief is helping reduce the threat of cancer in our community through education and putting the right resources in the right places to make superlative cancer care and treatment available to those in need. And coming full circle, through the Moncrief Cancer Institute programs we are providing a platform for the community to engage in the fight, whether for themselves or for others.

 

 

Photography by Dennis Murphy

February 6, 2015

Mobilizing Cancer Care

Congratulations to client and Near Southside neighbor, Moncrief Cancer Institute, on their brand-new, state-of-the-art mobile clinic! We may have designed the outside, but the inside is the exciting part. Soon, services like cancer screenings, one-on-one exercise sessions, personalized nutrition planning, clinical support and more will be coming directly to the people of Tarrant County and surrounding areas.

Pinnacle Healthcare Advisors, Inc., is focused exclusively on partnering with healthcare providers to improve clinical, operational and financial performance. Their consultants have an average of 20 years of experience in healthcare, which includes working for both healthcare providers and consulting firms. Additionally, their consultants have both clinical/operational and IT experience and are experts at fully leveraging system capabilities to meet end-user needs. It’s this unique breadth of knowledge and experience that sets them apart.

Schaefer was tasked with updating the Pinnacle brand to match their highly specialized offerings and vast experience in an ever-changing industry. We worked through branding and collateral materials to give them a solution that separated them from their competition and gave them an identity that could work hard for them with a bold, strong presence.

The new logo eliminates the separated icon of the original and instead incorporates an angular flag into the letter P. It’s a simple design detail that simplifies their logo and creates a clean, modern look. The bold color palette of red and electric yellow was selected to stand out from the ocean of ‘waiting room’ blues and grays found throughout any healthcare sector.

Like most of our clients, Pinnacle’s offerings were already the top of their industry, what hey needed was a consistent brand identity with a personality. Now, they have the proper brand foundation to build on as their company continues to grow.

John Peter Smith Hospital was founded in the late 1800’s as a place where individuals from all walks of life could have exceptional medical care.  In the early 1900’s, the Fort Worth Medical College opened, later finding it’s permanent home at John Peter Smith hospital.  As Tarrant County has grown, so has JPS; now with over 500 beds and over 1,000,000 million patient encounters per year.  The hospital serves an extremely diverse patient base, as such there is extraordinary diversity in the types of cases that come through the health network – making it an ideal place for residents to do their training.  However, competition for top resident candidates is at an all time high – with the nations top teaching hospitals vying for the best and brightest.

Through the years, John Peter Smith Hospital has grown to become the largest hospital-based family medicine residency program in the nation.  In 2006 the organization came to Schaefer Advertising with a challenge: it wasn’t satisfied with the fact that it was one of the biggest programs out there – it wanted to be perceived as the very best and attract top performing medical school graduates.

Schaefer got right to work by delving deep into the minds of the future’s best family medicine physicians.  We conducted a qualitative research study – interviewing current residents and observing them on their rounds.  Through this, we found that the cream of the crop was more than just high IQs with the desire to own a medical practice – we uncovered that there was something deeper at work in the minds, and more importantly in the hearts of these residents.  We found that these individuals are passionate about making an impact in their communities. They have a true love of medicine going far beyond “practicing medicine”. They were missional in their cause, believing that they were helping contribute to a greater good.  Further, these professionals enjoy a rigorous challenge.  JPS offered the ideal package with diverse clinical experience and a heart for serving the medically underserved. Schaefer revamped the entire brand strategy for the residency program, creating an emotional connection with students and painting a picture of their future identity as a top family medicine resident. In nine years, applications have increased nearly 300 percent and test scores show that the program is attracting top students. Best yet, in 2014, U.S. News & World Report and Doximity ranked JPS among the top three family medicine programs in the country.  Now JPS is one of the biggest programs, proudly training the best.

Moncrief Cancer Institute in Fort Worth offers the premier breast cancer screening experience because everything from the rooms to the robe are tailored to making it as quick and comfortable an experience as possible. When they asked us to help promote this new service, we knew right where to start. After all, what better way to promote a premier experience than with a premier experience?

For Moncrief Cancer Institute’s Future of Academic Medicine event, we used a silver foil on two types of paper to create an upscale invitation. The main imagery on the sleeve is a line rendering of their building, which stands out well from the blue background. The use of silver foil in the negative space of the invitation also created a striking effect.

November 21, 2013

Nethery Eye Associates

An opthamology practice with five physicians, Nethery Eye Associates tasked the Schaefer team to develop an integrated marketing plan to increase patient traffic in light of a more competitive marketplace. We evaluated and refreshed their current branding to support these marketing efforts and executed the refreshed brand in a website, collateral and other patient education tools, and an online media campaign.

Educational Video Series
for Nethery Eye Associates