Strategic work earns more than returns – celebrating the 2020 ADDYs

Recently, the Schaefer team attended Fort Worth’s 2020 American Advertising Awards (ADDYs), which celebrates excellence in advertising. This year, Schaefer received 20 total awards – ten of which were gold awards, including Best of Show – Print for the Texas Ballet Theater’s 2019/20 Season Posters. We are truly humbled by the recognition and reminded of how fortunate we are to work for incredible clients that collaborate with us to create impactful campaigns.
Receiving recognition for our work is a celebration of our team and our clients, who diligently work together to produce campaigns that rise to the top of a crowded, competitive market. We’re grateful to work in an industry that encourages innovative ideas and incredibly proud of the entire Schaefer team, who come to work every single day committed to our mission to Make Life Better.

Best of Print:

• Texas Ballet Theater 2019/20 Season Poster Campaign
  Judge’s Award – Best of Print

Gold Awards:

• Texas Ballet Theater 2019/20 Season Brochure
  Sales and Marketing – Collateral Material – Brochure – Single Unit:
• Fort Worth Zoo Ball Untamed Invitation
  Sales and Marketing – Collateral Material – Special Event Marketing – Card, Invitation, Announcement – Single Unit
• Texas Park & Wildlife Foundation’s Texas Road Trip Invitation
  Sales and Marketing – Collateral Material – Special Event Marketing – Card, Invitation, Announcement – Single Unit
• Schaefer Christmas Cards
  Direct Marketing – Advertising Self Promotion – Collateral – Branded Elements
• Texas Ballet Theater Sleeping Beauty Poster
  Out-Of-Home & Ambient Media – Poster – Single Unit
• Texas Park’s & Wildlife Foundation’s Texas Road Trip Poster Series
  Out-Of-Home & Ambient Media – Poster – Campaign
• Texas Ballet Theater 2019/20 Season Poster Campaign A
  Out-Of-Home & Ambient Media – Poster – Campaign
• Texas Ballet Theater 2019/20 Season Poster Campaign A
  Out-Of-Home & Ambient Media – Poster – Campaign
• Texas Park’s & Wildlife Foundation’s Texas Road Trip Illustrations
  Elements of Advertising – Visual – Illustration Series
• Texas Ballet Theater 2019/20 Season Illustrations
  Elements of Advertising – Visual – Illustration Series

Additionally, the Schaefer team was humbled to win 11 silver and bronze awards for clients across several industry verticals, including Hillwood Communities, Kimbell Art Museum, River and Blues Festival and TTI.

Special Shout Out

One of our team members, Julia Cooper, won a gold ADDY for her independent work with the Japanese Akita Club of America. She won a Direct Marketing Award – Specialty Advertising – Apparel for creating a Komainu Bomber Jacket for J.A.C.A. We couldn’t be happier for Julia, and we are incredibly proud of her initiative and excellent work.