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Schaefer Advertising Co.

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  When the Texas Ballet Theater needed a way to reinvigorate their marketing, we created a comprehensive marketing campaign that expanded their ticket sales from a steady group of subscribers into a larger group of new season ticket holders. The Problem Season subscriptions to Texas Ballet Theater, while strong, had stagnated. Subscribers were offered the Read More

Recently, the Schaefer team attended Fort Worth’s 2020 American Advertising Awards (ADDYs), which celebrates excellence in advertising. This year, Schaefer received 20 total awards – ten of which were gold awards, including Best of Show – Print for the Texas Ballet Theater’s 2019/20 Season Posters. We are truly humbled by the recognition and reminded of Read More

Earning highly qualified leads is critical to the success of a conversion-based digital campaign, and Schaefer Advertising employs a blend of intelligent thinking and data tools to develop strategic campaigns that yield highly qualified leads that meet our client’s business objectives. The Approach Pomona – by Hillwood Communities – is a master-planned community in Manvel, Read More

Situation When the Fort Worth Zoo enlisted Schaefer Advertising to help drive people to their new African Savanna exhibit, we couldn’t wait to take the bull by the horns and get to work. Our team was able to come up with a rich campaign that encapsulated the spirit of the exciting new exhibit. The new Read More

September 15, 2016

Forging New Ground

We all know that gathering metrics and creating reports helps determine the success of marketing or advertising campaigns, but how we gather those metrics and turn them into meaningful presentations is at times difficult for us all. Schaefer believes that a reporting approach should be more than an excel spreadsheet or a PowerPoint with graphics, Read More

February 29, 2016

ADDYs Rock!

On the heels of back-to-back Best of Show Awards, the Schaefer Team was honored with 29 awards, including 11 Golds and two Special Judges Awards at the local 2016 American Advertising Awards – proving that great creative and great results for clients is not mutually exclusive. The winning work demonstrates a broad range of creative depth Read More

August 5, 2015

Process: Zoo Ball 2014

Project The Fort Worth Zoo’s largest annual fundraiser, Zoo Ball, attracts some of the biggest names in Fort Worth to support the Zoo’s local and international wildlife conservation and education efforts. 2015 will see the event’s 30th anniversary, and past invitations have included everything from View-Masters with custom slides to flocked, psychedelic blacklight posters. For Read More

July 22, 2015

Meet Sandy

Today, we are introducing our newest team member, Sarah Estes, to you, the internet. You’re welcome. She’s new. She’s a senior account manager. She’s focusing on our technology clients. Let’s see what else we can find out about her. Schaefer: First off, we already have a Sara here, so is there anything else we can Read More

June 10, 2015

Party. Animals.

Each year, the Fort Worth Zoo brings together some of the best restaurants and music acts in town for a tasting and music event called Beastro. For this year’s campaign, we boiled it down to the essentials.      

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1228 S. Adams Street
Fort Worth, TX 76104

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