Schaefer Advertising Co.

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June 16, 2017

Work Wins

On June 11, TCU Baseball punched a ticket to their 4th consecutive College World Series. To break it down for you, they have finished their season on the field in Omaha in 2014, 2015, 2016 and now 2017. We are beyond proud of our client’s achievements but also honored to work with such and elite program with tremendous character.

Since 2014 (notice a theme?), we have partnered with TCU Baseball and head coach, Jim Schlossnagle, to create a video that embodies the brand of the program and establishes a tone for the upcoming season. We bring to life the vision that the coaching staff establishes each day, on and off the field.

They started the 2017 campaign with a pre-season No. 1 national ranking and Coach Schloss challenged his team to rise to the ranking. This year’s video, Work Wins, illustrates the truth that working hard is how you set yourself up to win games. Each player must physically and objectively work out a win each day. No superstitions. No momentum. Victory is found in the details, the routine, the compounding choices and the mindset.
Our job doesn’t stop with the finished product. Just like anything we create, we fight to make sure it performs. And this video has really caught hold. Over the course of the season (February – May) here’s a few stats:

689277
Total Views
2458478
Total Impressions
8283
Total Shares

Best of luck to the Horned Frogs! Toad to Omaha!

June 15, 2017

Portraits of Motherhood

Justin’s Place, a local non-profit organization, exists to enhance the life of a child trapped in generational poverty. Unfortunately, statistics show that a child’s life typically can’t be fully restored until the life of the family is restored. Justin’s Place comes alongside families in need, and helps establish balance by restoring hope and building a foundation that will provide the strength and resources needed to move out of generational poverty and toward a crisis free life of self-sufficiency.
Justin’s Place came to us during a point of growth and transition. Having been appointed the lead benefactor of the Women Empowering Women 2017 Inaugural Luncheon, they were in need of a video for the event that articulated their mission and the real people involved. With that in mind, the goal of the video was to secure funding as well as community backing for their cause.
In the spirit of being true explorers, we first had to evaluate the brand and elevate it. Their original logo was very dated and didn’t reflect the level of professionalism and mission behind Justin’s place. It wasn’t part of what they were asking for, but we felt the need to improve it. The client was extremely receptive to the new design and felt it better embodied the look and feel they are wanting to share with others.

Bird Nest
We come alongside families in need and establish balance by restoring hope and building a foundation.
Crown of Thorns
We begin with the heart issues. Our programs are rooted in biblical principles and grounded in the love of God.
Sun
Everything we do is to enhance the life of a child.
With the new logo established, we moved immediately into video development. The concept for the video centered around portraits of motherhood. These moving portraits show the many faces of motherhood and allow for a collective narrative that tells the story of what Justin’s Place does and why it matters. Capturing the significance of the need, while preserving the dignity of those in need was an extremely important balancing act.
We only had three weeks to concept, shoot and edit the video, and we were trying to complete the entire project at no cost to Justin’s Place. To accomplish that, we needed a true partner. So we turned to 1820 Productions. When we shared the story, they immediately agreed to participate and donate their services. 1820 Productions went above and beyond all expectations and shot an amazing video. They only had 2 days to make the edits and they put together the vision perfectly.

The fundraiser the video was developed for raised more than $82,000 with 252 people in attendance. The video was posted on Instagram and Facebook with 3,407 views and 240 views on Youtube. Justin’s Place now has a video they can use at fundraisers, on their website, and on different social media platforms that embodies their values and further conveys their mission to a wider audience. The video turned out remarkable and helped the fundraiser become even more of a success and have a larger impact on the community. We helped spread the word and share the message of what Justin’s Place is doing, and what they will continually do for others.

The Story
Beastro has a way of bringing out your wild side. The Fort Worth Zoo continues to give adults (over the age of 21) the chance to experiment with different flavors from various food and beverage booths, and live music entertainment for the 11th year in a row.
The Work
Last year, Beastro sold out for the first time ever. The goal this year was to draw newcomers into the excitement the event has to offer, and also encourage those who have attended before to come back!
This year, the event tailored itself to a Rock and Roll theme. The team used a black and white image of a roaring lion as the event icon and paired a tagline of “Sink your teeth into…Beastro!” The intensity between the loud, bold colors of the script and tagline set over the black and white image, lended itself to an intense, high-energy environment.

April 20, 2017

Look Ma, No Hands!

Schaefer audience, meet: Katherine Garner. We huddled up with our accident-prone Account Manager to introduce her formally, given that she’s sat in our office un-introduced for a few weeks. So, for our formal introduction, here’s our interview:
Schaefer: Katherine, tell us about yourself.
KG: That is a vague question. Well, to start, I’m from Arlington, Texas. I studied at Abilene Christian University, where I earned a degree in marketing and a minor in advertising. I’ve played soccer most of my life, and had the opportunity to play on the collegiate level.  I’m currently going through a huge transition, where I just bought a house in Aledo, Texas, and am about to get married in October. I have two older brothers – both local – and we are two years apart in age. I’m known mostly for putting Cholula on everything, and tripping over my own two feet.
Schaefer: Can you tell us a hometown story?
KG: I’m not from a small hometown – Arlington is a city! I guess, in this case, I’ll call it a “city town” story.
One day, when my brother and I were younger, we were wrestling like siblings do. Actually, I was only a junior in high school at the time, so we were way too old to be fake wrestling. Anyway, I remember my mom was yelling at us from downstairs to stop messing around. Of course to spite her, my brother and I continued and laughed about it. But at one point, my brother slammed me into the ground so hard that I knew something wasn’t right. My immediate inclination was to laugh – since that’s what I do when I’m embarrassed. I remember saying, “Something’s wrong. I think I broke my rib.” Being a brother, he didn’t believe me. I remember laughing and insisting that something was broken. We found out later – much later – that he did break my rib.
Schaefer: [laughing] How did you find out later as opposed to right away?
KG: It turned out I had to play in a soccer game the following day. I remember being in so much pain, but continually telling myself during the match, “there’s nothing you can do, and absolutely nothing.” I had mentioned to my coach and teammates that I was positive I had broken my rib, but no one believed me. I’m known for getting injured a lot, so I was shocked they didn’t believe me. A month later, I ended up going to the hospital for a different soccer injury, and the doctors told me I had a broken rib that was undergoing the healing process. You can imagine how relieved I felt, and how dumb my brother felt, after that.
Schaefer: So, are you really accident-prone? And, is that really your favorite story?
KG: Like I said, I will trip over my own two feet. It happens. I also realize I need a better story to kick-off with. I guess when I talk about home, I’m reminded of my injuries. [laughs].
Here’s another one: During my senior year of high school, I broke my right wrist in a soccer game and had to wear a cast. The same year, I tore my ACL on my right side, so I was also wearing a leg cast. After my surgery, I ended up going back to school too soon, because my mom insisted I would be fine. One of the first days back, I remember feeling nauseous because of all the pain medication I was on. I knew I needed to see the nurse. So as I was walking to her office, everyone was returning from lunch. At that moment, in the middle of the school hallway, I threw up all over myself in front of everybody. At that point, all I wanted to do was drop my crutches and try to find the nurse. But instead, I just stood in my own vomit as people walked by.
Yeah, I really need to find a better story.
Schaefer: Do you still play soccer?
KG: I went back to Abilene, Texas, and played in a 7 on 7 tournament this past April. I honestly can’t remember the last time I was that sore. Luckily, I survived without any injuries. It would be my luck to break or tear something six months before my own wedding.
Schaefer: Your nickname and where did it come from?
KG: Kat. My name is Katherine. I’m an animal lover, so my guess is the nickname stemmed from my love for cats. Growing up, my friends would call me “Kitty” and meow at me. It was kind of weird.
Schaefer: What’s your favorite soccer memory?
KG: We made it to the Elite-8 in California, during my junior year of college – that was huge. We ended up losing to Chico in a swampy, rainy game. It was a total mud pit and incredibly tough to play in. But we had a private plane fly us out, which was a big perk.
I’m also proud to say eight of my fourteen bridesmaids came from us all playing soccer together. When planning my wedding, I chose to do a lot of bridesmaids. I have two maids of honor and two matrons of honor. You can tell I’m reinventing the wheel on weddings.
Schaefer: What is your interest in healthcare marketing?
KG: It’s a huge market and you’re constantly learning about new products and methods that help people. I would’ve never known how many options are available for people looking for procedures and products, if I didn’t enter into this field. It’s an ever-changing industry and new things are constantly getting approved by the FDA. There’s always opportunities to research something new.
Schaefer: How did you hear about Schaefer?
KG: I’ve always known about Schaefer. Jan Blanchard was a really close family friend– still a really close family friend. We used to do ski trips with her and her family. They also attended our church before they moved to Oklahoma. I would ask her a lot about her experience at Schaefer. When I was in the market for a job in Fort Worth, I immediately reached out to her in hopes she would connect me with someone at Schaefer. At the time, they weren’t hiring, so I pursued another opportunity in Dallas. I was kicking to get back to Fort Worth, and luckily a position opened up here within two years. I jumped on the opportunity right away, and it all fell into place. It felt right at the time, and it still feels right.
 

April 7, 2017

A lasting impression

The Hurst Conference Center website redesign brings an air of elegance to the venue. Currently catering to corporate meeting planners, social event coordinators and brides-to-be, the website needed to provide specific information that was relevant to each target audience. This was achieved through intuitive navigation and individualized content.

The website leads with beautiful photography of the venue and, most notably, their fiber-optic chandelier. The refreshed design reflects high-end clientele and more aptly represents the quality of service the Hurst Conference Center offers.

Utilizing grid structures for organizational clarity, every aspect of the redesign provides a hassle-free planning process for potential clients. Each interior page has responsive menus that display room capacities, technical offerings and floor plans. With all the details carefully thought out, the quality of online service now mirrors the level of customer service the Hurst Conference Center provides.

February 20, 2017

A zoo with a sweet tooth

Ghouls, Goblins… Gorillas? For many Halloween events, the goal is to frighten the audience enough to draw them to see the main course. But the Fort Worth Zoo has a 20-year tradition of tickling the terror out of Halloween, with Boo at the Zoo.
Boo at the Zoo is a kid-centric Halloween event where you can trick-or-treat for candy among animal friends. This year’s event had: carnival games, treat stations, stage shows, Wild Encounters (the zoo’s ongoing animal handlers with friendly critters) and a pumpkin patch .
The campaign features a fun play on the classic Halloween candy. Its unique visual solution highlights the Zoo event that entertains sugar-crazed kids every year. We created a direct mail, outdoor billboard, bus bench, email, print and radio ads, and display campaign.
Our Boo at the Zoo efforts led to an:

89
excess in the revenue goal

24
excess in the sponsor goal

February 20, 2017

Keeping it cool

Family-owned and operated since 1954, Air Comfort is an HVAC and Refrigeration company that provides customized solutions in the residential, commercial, industrial and marine sectors. Founded on the values of quality, integrity, commitment and safety, Air Comfort delivers excellence in everything from custom fabrication to service and installation. As the Southeast Texas based company began to grow into extended markets, the brand needed to reflect the level of professionalism and expertise of the business.

The brand refresh began, as most do, with the logo. Subtle adjustments to color, shape and typography brought the logo set up to date while maintaining the equity of the original mark. From there came brand extensions, most notably the van wraps. As a primary symbol of their service and residential sectors, the vans needed to communicate the brand’s new identity and serve as a moving advertisement while out on the job.

Originally relying on word-of-mouth and face-to-face business, Air Comfort had a need to speak to a larger audience. And when we say speak, we mean allow the Vice President to “Fabio-up” and lay it all on the line for his business. With years of growth and notoriety in the community, Air Comfort’s team was eager to let their hair down with a humorous TV spot, and we couldn’t have been more proud of the finished product:

 

 

February 17, 2017

Pages of Schaefer – Blair

Harry Potter and the Deathly Hallows

 

J.K. ROWLING

 
This is definitely one of the first series I fell in love with. I don’t have a favorite book in the series, but I chose Deathly Hallows because it’s the only one I could find. I’ve definitely read all of them – a little too much.
When I first started reading Harry Potter, I was the same age as the characters, so I grew up with them. I’m a huge sci-fi or fun book fan, so I have re-read them many times. My mom and I used to go to the midnight book releases, so we could pre-order copies of the books. I’d get to Barnes and Noble at 10 o’clock, wait for the midnight release, get them and read them right away. My mom would generally read all of the books that I read. Not in a sense of like, helicopter parent. More that she wanted to experience what I as experiencing. We continued to do that with all different sci-fi series, and she continued to do it with my brothers. She’ll read all the same books that they do, if she finds them interesting. It gives kind of a common ground. She enjoys books just as much as we do. She’s a teacher, so it’s all kind of wrapped into that. There’s definitely the love of reading and escaping into those kinds of worlds.
 
 

The Handmaid’s Tale

 

MARGARET ATWOOD

 
This is an interesting one, because this is one that my fiancé recommended. We both really like to read, but we generally read very different things. I like fun, sci-fi, definitely a lot of escapism and mainly fiction, but Handmaid’s Tale is a little bit darker and deals with some literary themes. It is an interesting book, with some feminist themes and subtle sci-fi elements. For someone who reads a lot of Harry Potter, this is a different kind of thing. I like when people give me recommendations, because I think what people choose to read says a lot about them.
My fiancé got a writing degree from TCU so while we read different books, we also read differently; he marks up his books – he’ll highlight and underline and make notes. I am not that way. I have a hard time dog-earing a page, so we’re very different in how we handle books.
Overall, I enjoyed the book, but I got a little mad at the end. It’s a book that just ends without resolution, which is part of why it’s very raw and very real. It’s not a happy ending; you don’t know what happens and it kind of sucks. It’s just a very interesting one.
 
 

The Art of Looking Sideways

 

ALAN FLETCHER

 
This is a design book that I got in college. It’s not a book I needed for college, but I definitely was the girl who kept all of her books from college. I hoard them. The general point of the book is to look and think about things differently. It’s very visual and it has a fun layout. The cover has an unnamable font, and it’s actually difficult to open. You can open it however you want to and you can work with it however you want to.
There’s an element of the book that’s unlike normal routine, and the book teaches about unconventional approaches. Sometimes, we forget to play around with the way we think about things and the way we do things from a creative perspective. While I have not read the whole thing, I’ll pick it up, and read a part of it as a reminder to look at things a little bit differently.
 
 

Ender’s Game

 

ORSON SCOTT CARD

 
This is definitely sci-fi and I love it. I grabbed the first of the series, but I’ve read the next four or five. It gets a lot more sci-fi crazy as you move through the books. It blends technology, aliens and religion. This is one where they made the movie and I don’t think the movie gave it justice. It’s a classic sci-fi, breeze through it and read it again. It’s really enjoyable and a fun read.
 
 

Creativity Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

 

ED CATMULL

 
This one was on Charlie’s list, but it’s on my list because he let me borrow it as a recommendation. I haven’t started it yet, but I’m looking forward to reading it. He told us about different excerpts, but now I’ll be able to read it myself.
 
 

The Vegetable Garden

 

WERNER DRESSENDÖRFER

 
This one’s more of a pretty book, that’s why I chose it: to look at the pictures from a design perspective. This book kind of serves as art. We change the décor in our house a lot – we move paintings and pictures around, and we use things, like books, as décor. Between my fiancé and I, we have way too many books; multiple bookshelves, books piled in corners, but any that are really nice like this, we want to display for fun. They’re so nice to look through.
 
 
 

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January 31, 2017

The Girl Next Door

Kelli Cook and Ken have known each other for a number of years through community volunteering. Ironically, Kelli worked as a bookkeeper for a friend of Ken’s that shared an office in the Schaefer building.
We lured Kelli to a third-floor phone room to explain that we like to introduce our new hires with a casual interview and initiation rituals. We quickly divulged that there would be no rituals.
Though nervous, Morgan got her to share some stories, family traditions and connections to our off-beat office, read here:
 
So, Kelli, we’ve already gotten to know you, have shared lunch and countless stories with you. Tell the world a little about yourself:
I am a great mom, I am a people-pleaser and I am going to Heaven when I die.
I have one son and two daughters, 3 kids: Robbie, Riley and Remi. Remi is a sophomore at Texas A&M. Riley just graduated from Texas A&M and she’s teaching. Robbie is 26, newly married and lives in DC. My daughters are inseparable. Well, they’re obviously separated now, but they’re really close.
 
How did you hear about Schaefer?
I read a magazine article about the building, I showed it to Scott and said, “This is the kind of place I want to work.” He said well go get yourself a job there. I remember thinking I’m just a bookkeeper, what am I going to do at an Advertising Agency? Fast forward a couple of years, I met Ken at Paschal High School. We became friends through volunteering for the school’s booster club. I remember telling him that I loved his building, and I saw the article. An opportunity for a position independent of Schaefer opened and when I showed up for an interview it was in the Schaefer building. It was so ironic and so bizarre. It’s a God thing that it all came together just like that.
 
I’m curious about this one, what is your biggest fear?
I have two fears: half bridges and birds. Half bridges are bridges that go nowhere or they’re under construction. I have a terrible fear that I’m going to take the wrong exit and accidentally take a bridge that leads to nowhere. Also, drawbridges, I have a fear that it’s going to open and I’d go crashing down. I guess, I fear any bridge that can move or that is not finished. I think they’re the only thing that has actually given me a panic attack. 
My fear of birds developed from the movie, Birds. When I was in sixth grade, my babysitter was watching it so my little sister and I snuck out of our room to watch the movie with her. We got scared and she realized we were there, but she didn’t want to stop watching it so she let us watch it with her. In the movie, the birds attack the people on the island and peck their eyes out. Still to this day, I can’t watch it and am terrified of birds.
 
A little bird also told me you have a problem with beets? These are all B’s, what’s up with that?
I just hate beets. They’re gross, especially the canned ones. It’s become a family joke, because I’ve always hated them. Beets really became popular in the past few years, and every restaurant added a beet salad to their menu. One of the first times my son brought home Lauren, his then girlfriend–now wife, I got on a sarcastic rampage about beets. I started joking that I was getting the beet salad, and my girls were playing around with it saying, “You do that mom.” We were going on and on with it and Lauren was oblivious to the fact that we’re making fun of the beet salad. When the waiter came, Lauren ordered the beet salad. I thought she was being funny and playing along with the joke. I said, “Come on Lauren, seriously what do you want?” She still said, “The beet salad.” I said, “Wait you eat beets?” Then she got embarrassed, and said she didn’t want to order it anymore. I said, “I’m just kidding!!” It became a big, family joke.
My family has a tradition, where every year we give each other Christmas ornaments that reflect something in our lives. That was Lauren’s first year to get an ornament for our tree, and she got a can of beets.
 
That’s a fun tradition! What’s your favorite ornament that you were given and one you gave? 
Well, right now, my favorite would be the bride and groom that I got from Robbie and Lauren. My favorite one that I’ve given is when Remi wrapped all of my Christmas presents for me one year, and her ornament was a roll of tape that I tied a ribbon around.
 
That’s hilarious, how big is this tree of ornaments?
It’s really big, about 9-feet and it’s covered with ornaments. I still haven’t decided when I’m going to let the kids have their ornaments. I have ornaments that are back from forever ago. I have a little felt doll that’s me in my royal guard uniform from when I was on the drill team in high school. There’s an empty coke bottle, because I was a Coke fanatic for a long time. Remi got an ornament last year, because she made a “C” and it’s the first “C” she’s ever made in her life. She was so sad. We found a report card and on the back we wrote, “C’s get degrees.”It’s a very cool and very fun tradition. Every year, when we decorate, we remember the stories behind them.
 
So, in the Cook household is everything all ornaments and butterflies? Got any horror stories?
Robbie was two years old, we’re at a friend’s house having dinner. It was a really elegant dinner, while the two, two-year olds were playing. Robbie was getting cranky, so Scott picked him up and felt his head. Scott goes, “Oh my gosh, Kelli, he’s on fire, he’s burning up!” As we were leaving and telling them goodbye, Robbie threw up down my back. It went down my shirt, I puked on the woman in front of me and all over her rug. It’s without a doubt, the most embarrassing moment of my life. We had to pay to get their rug cleaned.  It was awful, but still a good story.
 
When did you change your opinion of the Schaeferites from, “those people are nuts” to, “I’d like to work with those monkeys?”
I never thought y’all were nuts. I thought y’all were fun. I can’t remember how many times I came out and told y’all, “Y’all know this isn’t a real job, right?” Y’all have too much fun! I hated sitting on the other side of that glass window because I felt separated from y’all. I think it’s really cool the way it all happened, because, who would’ve thought I would have joined the Schaefer team?
 
What do you think your favorite prank phone answer will be? i.e. “Buddy the Elf, what’s your favorite color?” Or “City Morgue…?”
This is hard. What would I say? I’m not a funny, fast thinker. My dad would always try to answer the phone in a funny, weird accent but he never could. I can’t do any accents; my kids are pretty good with it. Every time I try to do one, my kids just laugh at me. I could do a southern drawl, but that’s about it. I would probably say something silly like, “Kelli’s bar and grill, what can I serve ya?!”
 
 
 
 
 

A Drive Into the Gap

 

Kevin Guilfoile

 
This book is my style. It’s a short, easy read that is well designed. It’s also about baseball connecting a father and son. So, right up my alley. The book is a great collection of stories that reference Kevin Guilfoile’s memories growing up in Pittsburg in the 1970’s. He jumps between his own memories and the stories his dad has shared with him over the years. His father was the public relations director for the Pittsburg Pirates and today suffers from Alzheimer’s, so this book was a way for him to document his stories and hold onto them. There are some fun baseball stories told from a unique perspective. He quotes Tennessee Williams saying, “Memory takes a lot of poetic license. It omits some details; others are exaggerated, according to the emotional value of the articles it touches, for memory is seated predominantly in the heart.” These stories are memories that take on a whole new life to the people they’re passed on to and they can change with time. My dad and my father-in-law are also big baseball fans, so I gave them this book for Father’s Day.
This book is published by the sketchbook aficionados at Field Notes. They designed the book in the same style as their sketchbooks, which makes it nice to read and nice look at on my shelf.
 
 
 

Meet Mr. Product

 

Warren Dotz

 
This is a picture book (another one of my favorite kind of books) and it is all about the art of the advertising character from the 1940’s, 50’s and 60’s. Whether it was a donut shop, a bag of potato chips, breakfast cereal, or a gas station, companies created a face or a character for so many products. I love the illustration styles and the joyful personality that this approach brings out.
I got this book while I was in college. I’m a fan of cartoon characters and this fits within that interest. I enjoy drawing them, I enjoy seeing them and it’s neat to have this in my collection. I was actually able to use this for some direct inspiration when we were working with Nolan Ryan Beef to help bring Howdy the Hotdog to life. It sits on the shelf in my office and surprisingly inspires a wide range of projects directly and indirectly.
 
 
 

And To Think That I Saw It On Mulberry Street

 

Dr. Seuss

 
This story reminds me of our business. We are hired to see the world a little differently and then tell others about what we see. I had this book growing up and my parents would read it to me before bed. I love the story and the great imagination the little boy has. Obviously, Dr. Seuss is known for that. Today, I enjoy reading it to my boys.
The energy and exaggeration that builds throughout the book is seen in the illustrations. The book is printed using four spot colors, yet the creative use of color and overlapping those colors creates a vibrant story. It starts with blue line drawings and as the story progresses yellow is introduced and then blue is overlapped for green. Then they introduce red with the blue for purple. It’s simple color mixing and a simple technique that we still consider today in how to best tell a story or how to efficiently print projects with traditional offset printing. The simple use of the four colors is able to produce a depth in the illustrations and is supported beautifully with the story.
 
 

Chip Kidd Book One 

 

Chip Kidd

 
Chip Kidd is one of my favorite designers. I actually got to meet him and he signed this book for me. He wrote, “Hi Charlie, here’s my life, handle with care, xoxo Chip Kidd.” If you don’t already admire his work, Kidd is a graphic designer that has created amazing book covers for Alfred Knopf, Penguin, Random House, DC Comics and Pantheon, to name a few. This book is an incredible collection of inspiration. He designed it, naturally, and it almost feels like you’re in his sketchbook, his office or even his brain. He did an incredible job of collecting what goes into his thinking, his process and what he’s done in his career. It’s a 20-year collection of his work where you can see his style change, deepen and evolve. You can also see the other influences that inspired his work. He included his collections of batman, superman, comic book work and shows how it influenced certain projects.
I keep this book at the office for inspiration. It can break you out of a rut or linear thinking. He’s just so eclectic and very diverse in the way that he approaches design problems. He’s done work for a variety of things – from Charles Schulz in Peanuts to DC Comics. He’s one of my design heroes’. I’ve been lucky enough to hear him speak and study his work. The medium that he works on is unique, in the fact that it’s primarily book covers. It’s very similar and relatable to what we do, in that, you must take the context, the big pictures, the depth of a story and summarize that into a cover. Your intention is to summarize, to intrigue and provoke someone to dive in deeper. It’s very much a parallel to how we look at everything from logos to ad campaigns. It’s a very similar thinking in a very specific medium.
 
 
 

Seven Men and the Secret of Their Greatness 

 

Eric Metaxes

 
A friend gave this one to me to read. Eric Metaxes goes through the lives of seven incredible men throughout history. Men like George Washington, Dietrich Bonhoeffer and Jackie Robinson. He tells the story of them historically and highlights the tremendous role they played in history. It shows the consistencies of all seven men is and their dependence on faith. Each man, who we celebrate as heroes today, once selflessly relied on God’s provision and not on their own abilities. It was humbling to see these extra layers of humanity that are less often discussed when you read about them in history books. Each of these seven men had different struggles but the same selfless reliance on the Lord’s will.
It’s also cool because it doesn’t portray itself that way, it presents itself as a history book. It’s a way for this author to witness to other people. Today these men are role models for their accomplishments and they deserve to be role models for our faith.
Each man handled a tremendously difficult situation and very real struggles.  In the moment, there was a lot of unknown and uncertainty that we take for granted when we look back on their lives knowing the final outcome. They didn’t know that slavery would end, that the United States would become its own country, that the barrier of race would one day not be an issue for major league baseball player. It’s interesting to look back in hindsight to see what their struggles were and how a faith in God allowed them to persevere and ultimately conquer their challenges.
 
 
 

Creativity Inc.

 

Ed Catmull

 
I love this book. The author, Ed Catmull, was one of the founders of Pixar. He is an incredibly smart guy. He’s a computer scientist who has contributed to many important developments in computer graphics. He is the technology and operations brain within the best animation studios, Pixar and Disney. I gained a lot of insight by relating to someone very technically driven and operationally focused inside a creative organization. He’s a tremendously creative person and has such a great philosophy on how to run a creative business. Pixar has done some pretty great things, consistently, year after year. They have hundreds of people who work for them who are constantly motivated and inspired to create incredible things. This book focuses on the management and balance of an organization’s creativity without stifling it. How do you light the light, fan the flame and keep it under some sort of control without letting it go out? It was eye opening to see him talk about the struggles from a company, like Pixar, that is so incredibly successful. He shared stories of how they’ve powered through some of their failures and mishaps and used it to grow from to truly excel beyond where they were.
 
 
 

Graphis Poster Annual 2008 – 2009

 
Graphis is an international design publication. I actually got published in this annual for a poster series that I designed and illustrated in 2006. It was one of my very first professional projects and it was very humbling to get published right out school. My work is featured right next to some of my design heroes like DJ Stout, Michael Schwab and Milton Glaser. I studied these guys in school by looking through books like this. I felt incredible validation when I realized I too could do this. This collection is what Graphis deemed the best posters in the world that year but after its done you go back to work to compete again next year. It’s a very inspiring accomplishment and it motivates me to keep creating. It sits on my shelf and is as much affirmation as it is motivation.

 

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