Bringing a Historic Fort Worth Attraction into the Future
The Fort Worth Museum of Science and History unveiled its newly transformed Jane & John Justin Foundation Omni Theater in December 2024, featuring the world’s largest LED dome ever installed in a museum. This state-of-the-art theater boasts an 8K LED display, offering unparalleled visual clarity and a truly immersive experience. The challenge? Generating excitement and ticket sales for a venue that was still under construction, making it difficult to showcase its groundbreaking features to potential visitors. The Museum enlisted Schaefer’s expertise to craft a compelling campaign that would not only captivate audiences, but drive ticket sales ahead of the grand opening.
A Full-Service Approach to a Flawless Launch
From strategic vision to effective execution, Schaefer provided:
Strategy: Developing a go-to-market plan that ensured maximum awareness, engagement, and conversions.
Creative: Concept development, art direction, copywriting, and design to capture the Omni’s brand new, immersive experience.
Media: Media planning, buying, execution, and real-time analytics to optimize performance throughout the campaign.
Creating a Vision for an Unseen Experience
We were challenged with making viewers feel the thrill of the Omni Theater before they could experience it in person. Using AI-generated imagery, we crafted visuals that transported audiences into the other worlds. Paired with compelling headlines like “Don’t Just Watch. Discover.,” we built anticipation and excitement in the market.
Blending Digital Precision with Emotional Storytelling
Through a carefully orchestrated media mix, targeting DFW and outer drive-markets in Texas, we generated strong awareness before ticket sales launched in November. Our full funnel approach combined paid search, social, and targeted publication partnerships in the arts, culture, and family entertainment space to create excitement and drive ticket sales prior to the opening.
Big Impact, Bigger Results
In just over a month, we drove $168,249 in online ticket sales.
Of the total revenue, 39% was driven directly from paid media.
We surpassed Paid Search benchmarks, with 24% higher CTR and a $1.25 lower CPC than the industry standard.
Paid Social generated 4 million impressions, driving massive awareness for the duration of the 4-month campaign.
Publication e-blasts drove open rates as high as 62%, click-through rates up to 20%, and 26K+ clicks across media placements.
More Than Marketing—Creating a Movement
At Schaefer, we don’t just market attractions—we create anticipation, showcase experiences, and drive results. The success of the Jane & John Justin Omni Theater launch proves that a strong blend of storytelling, media strategy, and bold creative can turn any challenge into a success.
Famous for its trailblazing history, Fort Worth still embraces its reputation as a “City of Opportunity.” Quickly becoming an epicenter of growth and innovation, Fort Worth offers an inviting community, talented workforce, and incredibly low cost of living, attracting people and corporations from all over the world looking to move or expand into one of the nation’s fastest-growing cities.
The goal of every city on the rise is to attract new business and talent while strengthening the industries already established. To accomplish that, the City of Fort Worth Economic Development team selected Schaefer as the agency of record for a three-year partnership to create the city’s first-ever economic development and business attraction initiative. The partnership is part of the city’s five-year strategic plan and plays a key role in positioning Fort Worth as a place of purpose where businesses and people can leverage the city’s incredible potential to create the future they want to see.
Goals:
Establish a story that connects Fort Worth’s heritage with its future
Develop a multi-phase, multi-year campaign to drive awareness and attract new business
Highlight Fort Worth’s economic incentives and competitive edge in business, culture and community
Reach key business decision-makers to advance economic development
Elevate Fort Worth on a national and international stage
Foster collaborative conversations between key stakeholders in the public and private sector
We started with a question: what makes Fort Worth and its people so unique? The answer was simple. A pioneering spirit that dated back to the 1800s and still stood strong today. As the first-ever economic development campaign for the city, Schaefer was in a unique position to lead strategy from inception.
We recognized the importance of storytelling in establishing the city’s position in the eyes of our target audiences. A good story would amplify the message, build credibility, create a strong sense of community and offer nuggets of authenticity and purpose that truly make Fort Worth stand out.
Known as the point where the west begins, Fort Worth has always promised possibility, innovation and prosperity. Unlike some of the larger, competitive cities, opportunity isn’t a new promise, it’s woven into the very fabric of Fort Worth. To communicate that, we built messaging around the idea that no matter what you’re looking for — relocation, expansion, opportunity – it can successfully begin in Fort Worth.
Building equity through identity
In order to build equity, Fort Worth Economic Development first needed an identity. We leveraged their voice, tone and values to create an independent identity that was flexible enough to work alongside the city’s existing branding, and strong enough to communicate the impact of their initiatives.
Schaefer then crafted a multi-faceted campaign that unified strategy, creative and media to promote Fort Worth’s business advantages among corporate decision-makers, site selection consultants and local business owners. The campaign further cemented Fort Worth as a city of growth and opportunity, while highlighting its competitive edge as a leader in innovation who works hard to meet the needs of the businesses who chose Fort Worth.
Solution: Fueling growth and connections online
Revamping the website to reflect the new brand campaign was vital to communicate key messaging. As the central platform that business leaders, stakeholders and prospective residents visit to find relevant information about the city, the website confirmed Fort Worth’s proven economic landscape with tangible proof points our audience would find attractive.
With this in mind, we included demographics, workforce statistics and other data points that leverage Fort Worth’s resources against competitor cities. A strategic mix of traditional and digital media, including paid search targeted prospects helped drive traffic back to the website. Knowing our target audience sets and strategically placing ads in places they frequented (in person and online) expanded Fort Worth’s presence on the list of key business destinations in the US.
After 8 months in market, our team identified a list of top engaged companies. The insights we gathered included a list of prospects from target industry sectors with the potential to increase the size of the labor force and generate millions in economic output for the city of Fort Worth. These key insights have helped us to strengthen our marketing approach in more specifically targeting like prospects.
Results
Overall Impact:
31.5+ million impressions delivered, driving substantial visibility across key target markets, including Los Angeles, Boston, Chicago, and New Jersey, yielding a very strong engagement rate of 38%.
Email Marketing Success:
1.25+ million emails were sent, contributing nearly 40% of total traffic during the campaign’s lifetime.
56% average engagement rate across email campaigns.
31,000 unique clicks generated.
14% Click-to-Open Rate (CTOR), far exceeding the industry average of 2.5%.
Digital Advertising Results:
Paid Search:
Delivered a 7.5% CTR, surpassing industry benchmarks.
Programmatic Display:
Achieved a 0.4% CTR, well above the industry average of 0.05%.
Business Outcome:
Based on these exceptional results, City Leadership approved a 50% year-over-year budget increase for a three-year campaign extension.
Fort Worth continues to receive organic recognition as a top place in the U.S. for starting a business. This is a direct result of the growing widespread awareness of Fort Worth as a great place to live, work, and do business.
According to Bisnow, Fort Worth has more than $2 billion in projects under development, marking a major milestone in the city’s economic development.
With its new downtown Fort Worth campus, the Texas A&M University System set out to create a lasting legacy of innovation, workforce development, and economic transformation. Schaefer was tasked with creating a campaign that not only communicated this ambitious vision but also inspired a diverse audience of donors, influencers, and industry leaders to take action. The result? A dynamic campaign and communications platform that became the spark that became the spark to ignite progress in North Texas.
Challenge
The Texas A&M–Fort Worth campus initiative was more than just another university project. It represented a bold vision to integrate education, industry, and entrepreneurship under one roof, creating an innovation hub in the heart of one of the nation’s fastest-growing cities.
However, this ambitious vision presented a significant challenge: how do you communicate such a multifaceted initiative to a broad audience, ranging from loyal Aggie alumni to non-affiliated donors, corporate sponsors, and community leaders? Each audience needed a tailored message that spoke to their values while maintaining a unified narrative about the campus’s transformative potential.
Solution
Schaefer helped position this launch and developed a messaging platform and key stone collateral anchored by the theme and a keystone brochure anchored by the theme: “Progress Requires a Spark.” This concept was designed to convey the new campus as a catalyst for transformative change—where education fuels innovation, industry drives economic growth, and collaboration propels Fort Worth into a prosperous future.
This approach positions Texas A&M–Fort Worth as a “once-in-a-lifetime catalyst” that would reshape the local and national economic landscape, making it clear that supporting this initiative was not just an opportunity but a responsibility.
The collateral material was designed not just as an informational piece but as a catalyst for action, inspiring recipients to see themselves as part of Fort Worth’s bright future.
Results
The campaign’s impact was immediate and measurable:
Catalyzing Donations:
In February 2024, the Sid W. Richardson Foundation committed a $2.5 million grant to support engineering programs at Texas A&M–Fort Worth.
In May 2024, the Amon G. Carter Foundation committed $10.75 million to support the construction and development of the Texas A&M–Fort Worth campus.
The Potishman Foundation committed $2 million to the project, a testament to the campaign’s ability to inspire high-level donor engagement.
Community Engagement: The collateral material became a central piece in conversations with local influencers and corporate sponsors, generating excitement and aligning stakeholders around a shared vision.
Momentum for the Future: The campaign laid a strong foundation for continued fundraising efforts, positioning Texas A&M–Fort Worth as a game-changing initiative for North Texas.
Conclusion
The Texas A&M–Fort Worth campaign is a prime example of the power of storytelling to inspire action. By crafting a narrative that was equal parts ambitious and accessible, Schaefer helped turn a bold vision into a tangible reality.
The new campus stands as a beacon of progress for Fort Worth and beyond, proving that with the right spark, anything is possible. As Texas A&M–Fort Worth continues to take shape, it will undoubtedly become a cornerstone of innovation, education, and economic growth for generations to come.
Menninger Clinic, a nationally ranked mental health facility, first asked Schaefer to help develop a patient-facing campaign. However, business conditions quickly shifted and the team agreed the best strategic approach was to target HCPs. This provider audience needed to understand Menninger’s complex service offering and its value as an in- or out-patient treatment facility for mental health services. Schaefer stepped in to concisely communicate and highlight the factors that differentiated Menninger among a broad audience of mental health professionals and referrers.
Goals
Develop a simplified and streamlined brand messaging that resonates with professionals
Cut through the clutter of a crowded communications landscape
Drive awareness and website traffic and, ultimately, requests for information
Strategy
Focusing on the big picture and keeping long-term objectives in mind, Schaefer formulated creative that promoted Menninger’s ‘path for every patient’ in the complex field of mental health. Messaging centered on the nuances and differentiating factors of the client’s service offering.
From there, our team crafted an eight-month media strategy designed to maximize the client’s budget and resources and reach a new audience of providers.
Solution
The campaign integrated digital, online, print, display, and social media elements to reach key audiences that were most likely to convert. The use of highly targeted media – such as electronic medical record (EMR) display ads that reached providers at a point of engagement when referring would be top of mind and media that targeted prescribers of specific medications – ensured that Menninger would get through to the right people.
In addition, the creative humanized a very complex and critical subject matter, building a messaging platform that also supported Menninger’s long-term growth and evolution goals.
The effort launched during Mental Health Awareness month to leverage the audience’s heightened interest in mental health issues and solutions.
Results
Almost immediately after launch, the campaign met or exceeded all goals, including:
More than 24,000 landing page visits in 4 months
Total ad CTR of 5.44%
Click-thru rates 787% beyond benchmark
The rapid results stand as proof that the campaign delivered a relevant message to the right audience. With all key metrics already met, the campaign continues to exceed expectations.
Summary
Our work for Menninger illustrates the importance of understanding the messages that will best resonate with the target audience. It is a clear demonstration of the importance of getting the right message to the right people at the right time – when they are highly receptive and most likely to respond.
Icon Golf is a premier luxury golf and travel club that offers its members exclusive access to some of the world’s most prestigious courses and destinations. With a focus on camaraderie and unparalleled experiences, Icon Golf provides a white-glove touch that transcends traditional golf memberships. The organization prides itself on creating a community where members can enjoy the finest in golf, travel, and connect with like-minded individuals.
Despite its exceptional offerings, Icon Golf faced challenges in effectively communicating its unique value to potential members. The existing website needed an update that improved UX and better aligned with the luxury aesthetic the brand embodies. Additionally, the absence of a member portal created a segmented experience for both prospective and existing members. Icon Golf partnered with Schaefer to develop a comprehensive digital solution that would enhance membership sales and streamline internal operations.
Goals
Develop a clear positioning strategy
Improve web navigation, responsiveness, and intuitiveness
Update the design to align with the luxury and sophistication of the brand
Unify the member experience through a member portal
Streamline the conversion funnel by integrating CRM platforms and Hubspot
Approach
Schaefer designed a visually stunning website that instantly connects visitors with the brand’s lifestyle and identity. We began by formulating a clear positioning statement that emphasized Icon Golf’s unique selling proposition, highlighting the camaraderie and exclusive experiences offered. This foundational messaging was crafted to resonate with the target audience and integrated across all communications for a synergistic effect.
As the primary gateway for potential members, the site was developed with intuitive navigation and responsiveness across all devices, ensuring shorter paths to essential information and a better user experience. The dark color palette and sleek typography elevate the brand’s luxe feel, while high-quality imagery showcases the more intangible benefits of membership, like adventure and connection. Engaging visuals further focus on Icon Golf’s four key offerings, piquing curiosity and encouraging deeper exploration.
To unify the user experience, we equipped the website with a robust member portal platform. This enhancement allows for seamless interaction, improved communication, and personalized content for members.
On the backend, we improved internal operations by integrating the website with Icon Golf’s CRM system, HubSpot. This update streamlined the sales funnel, automated prospecting efforts, and improved internal efficiencies.
Results
The new website’s intuitive design and navigation led to longer visit durations and higher engagement rates, effectively communicating the brand’s value proposition to potential and current members.
66.9% increase in sessions
68.3% increase in engaged sessions
62.8% increase in new users
By integrating the website with HubSpot and the new member portal, we were able to streamline internal processes and reduce the time and cost spent on manual updates, allowing the Icon Golf team to focus on enhancing member experiences.
In the summer of 2023, the Fort Worth Zoo unveiled its highly anticipated Predators of Asia & Africa habitat, a stunning new home for lions, tigers and other apex predators. Partnering with the Zoo, we embarked on a mission to build excitement and drive attendance for this remarkable attraction in advance of the opening and throughout the following year.
Situation
Schaefer recommended a comprehensive campaign to promote the Fort Worth Zoo’s new exhibit, aiming to re-engage guests and boost summer attendance. The lions and tigers, which are visitor favorites, had been off-exhibit during construction, and it was crucial to highlight their return alongside the introduction of new species.
Our Approach
We began with a collaborative naming exercise, unifying the two distinct sections of the habitat under one name, Predators of Asia & Africa. This cohesive identity set the stage for our creative strategy. From there, our team developed bold visuals that captured the fierce essence of the animals. The campaign featured striking imagery of lions and tigers, with claw-mark graphics to grab attention and convey the powerful nature of the predators.
The “Feast Your Eyes” headline led the campaign, playing on both the predatory nature of the animals and newly enhanced visibility of the experience This was complemented by headlines such as “The Pride Has Returned” and “On the Prowl Again,” emphasizing the return of the big cats. Equal focus was given to lions and tigers based on years of visitor data showing their popularity. We highlighted these hero animals to capture attention and strategically showcased additional species to convey the habitat’s diversity and breadth. This approach used the hero animals to attract interest and the variety of animals to convince visitors to explore the new exhibit.
We generated excitement with teaser billboards that featured the claw marks and a “Coming Soon” message, quickly followed by the launch of an omnichannel campaign designed to captivate and engage. The Schaefer team employed a full-funnel media strategy, ensuring broad awareness and driving conversions through a mix of paid search, social media, programmatic display and video ads, email, and SMS texts. This comprehensive approach maximized our reach and engagement.
Results
Over one million landing page sessions, indicating high engagement and interest.
28% click-through rate on paid social, showcasing the effectiveness of our targeted ads.
42% year-over-year attendance growth, a testament to the campaign’s success in attracting visitors.
Our campaign for the Fort Worth Zoo’s Predators of Asia & Africa was a resounding success. By combining strategic creativity with a targeted media approach, we effectively highlighted the return of the Zoo’s beloved big cats and introduced new species, driving significant increases in attendance and revenue, and elevating the Zoo’s profile within the DFW metroplex and beyond. This project not only celebrated the Zoo’s commitment to conservation and education but also reinforced its position as a premier destination for family fun and learning.
Giving Kyzatrex® renewed energy and vibrance with a new brand campaign.
Situation
More than 20 million men deal with problems related to hypogonadism, or low testosterone. Many patients and HCPs have preconceived notions about diagnosis and treatment, and tend to focus solely on sexual health benefits. But low testosterone can also contribute to health problems ranging from mild issues such as fatigue, to severe problems including obesity, type 2 diabetes, CVD and mental illness.
Testosterone replacement therapy (TRT) is an emerging market that still falls to the bottom of the priority list for many HCPs. Despite its prevalence and chronicity, the diagnosis, administration and management of TRT remains a complex journey that, until Kyzatrex®, only came in painful, inconvenient or messy treatment options. Kyzatrex, however, brought an innovative new approach to the market by providing the option of helping patients address this important metabolic issue with a convenient daily oral dose — a difference that HCPs needed to be aware of.
Goals
Create a campaign that “cuts through the clutter” of prescriptive testosterone patches, gels, pills and injections
Develop brand messaging that resonates with both consumers and healthcare providers
Boost brand awareness rapidly
Establish metrics for gauging the success of the campaign
Strategy
Because HCPs and patients alike primarily equate testosterone primarily with sexual health, Kyzatrex needed to change the conversation. Research provided insights and understanding of the target’s mindset that led to a revelation: Kyzatrex delivers the total package — convenience and a therapeutic option for a critical metabolic health issue. More importantly, Kyzatrex helps HCPs and patients make more of their everyday lives and activities.
We tapped into the truth around this once mysterious condition and chose a path that took the emphasis off of sexual health. Instead, we turned the spotlight on how TRT impacts a patient’s everyday tasks. Through our creative approach, we made men heroes of their lives again, elevating the mundane into heroic feats. We engaged HCPs with images as dynamic as movie posters, glorifying the way the daily grind can actually be heroic when their patients feel like themselves again. And, with meaningful clinical data to back it up, we ensured the HCPs would be heroes, too.
Turning the ordinary into the extraordinary. Making mundane moments memorable. Framing the everyday as heroic. In short: Changing the conversation.
Results
Within a quarter of launching a bold, attention-grabbing campaign that used print, collateral, digital and social channels, the client was able to rapidly grab attention — and secure results. Among them included:
Generating a rapid spike in prescriptions
Inking a number of high-profile clinical agreements
Establishing an important co-marketing relationship with a leading telehealth company
Summary
The more competitive a market or communications space becomes, the more crucial it is to find ways to elevate a brand above the noise and clutter. In this case, a breakthrough shift to a differentiated brand personality embraced bigger, bolder graphics, allowing Kyzatrex to do exactly that. It also effectively engaged patients and HCPs in a highly human-centric way, positioning the client for greater success and to secure a larger share of this growing market.
Within the eyecare industry, the idea of interventional glaucoma treatment has been categorized as an elusive myth for years. ViaLase developed a game-changing system designed to leverage two proven technologies to create a new, non-invasive approach to glaucoma. When this new system is approved by regulatory agencies, the myth will finally become a reality. Therefore, our client needed a campaign that would create attention and support a successful launch of the new concept.
Goals
Develop materials needed for a successful brand launch
Develop a highly visible campaign that would cut through the clutter of a crowded market
Rapidly generate brand awareness
Explain the fundamental technology behind the device
Solicit interest and inquiries from qualified leads
Provide meaningful measurements of the campaign results
Strategy
Schaefer Advertising responded with a showstopping, attention-grabbing campaign that used teaser imagery of a Sasquatch, or “BigFoot”, creature to convey that the “mythical creature” was finally here – and real. The sheer uniqueness of the concept was a huge and dramatic departure from the cold, clinical ads embraced by other players in the industry.
Solution
An integrated campaign was launched that included paid search, organic social, email, and digital display on well-known industry publications and websites. Each medium enabled the client to tell its story and document the response rates as viewers clicked through for downloads, demos and landing-page visits.
Results
By leveraging paid search and strategically-chosen publication placements (such as newsletters, e-blasts, ROS banners, and sponsored social posts), the campaign achieved noteworthy results within the first three months of launch.
Website tracking identified 98% new site visits, with an impressive 53% engagement rate
High clickthrough rates
And, most importantly, awareness started with a bang, with healthy responses from an elite and highly-qualified audience of eyecare and glaucoma specialists
Sessions
15,864
New Users
13,771
Pageviews
17,130
Engagement Rate
53.42%
Summary
The launch campaign accomplished its primary goal of driving brand awareness among surgeons for ViaLase and its innovative design. And, in addition to gaining insights into paid search performance, the client began to forge strategic partnerships with leading industry publications. The geographic spread and engagement metrics highlight the campaign’s effectiveness in reaching a qualified audience, setting a strong foundation for future marketing efforts.
Overall, the campaign was another example of Schaefer’s ability to combine solid knowledge of healthcare markets and attention-grabbing creativity to tell a cohesive and relevant brand story.
The Nutcracker ballet is a timeless performance that has delighted audiences for more than a century. Over time, it has cemented its place as a beloved holiday tradition and one of the most popular ballets of all time. Each holiday season, Texas Ballet Theater (TBT) stages 35 performances between Dallas and Fort Worth, which sets the tone for ticket sales throughout the season. For some ballet companies, sales from The Nutcracker make up more than 85% of a company’s ticket revenue for the season. While its popularity makes it easy to sell performance tickets, The Nutcracker also creates a unique opportunity to attract a broader audience to experience the art of ballet.
As the agency of record for the past six years, Schaefer Advertising has helped TBT increase ticket sales year-over-year to make The Nutcracker a revenue powerhouse. Fresh off a record-setting year in 2022, TBT increased its goals for 2023.
To meet the new goal, our team acted quickly to implement new optimizations that leveraged our current campaign assets, made strategic recommendations for TBT-owned channels, and proposed a few incremental options to get in front of new attendees. A peak-valley-peak approach to paid search led to higher revenue for lower costs, making paid search a key driver of conversion revenue. The coordinated email marketing campaign launched in late November ranked second in revenue generation.
Results
The Nutcracker campaign concluded its 2023 run with record-breaking revenue and ticket sales, surpassing each previous year’s revenue and 2023 goals for both Dallas and Fort Worth. Total revenue closed at 120% to goal, with online sales specifically growing revenue by over 30% from last year.
The North Texas Community Foundation (NTCF) is a Fort Worth-based philanthropic organization committed to driving meaningful change through charitable investment in North Texas. With a strong reputation, deep community knowledge, and tailored services, NTCF helps high-net-worth individuals structure their philanthropic giving for immediate impact and long-term legacy.
Challenge
As a central figure in the community with a wide range of audiences and causes, NTCF needed a way to articulate their offerings to specific audience sets with very different wants while positioning their own brand for growth. In addition, they needed to improve their user experience online to better meet the demands of visitors.
Tailoring the message
NTCF is beholden to not one but three separate audiences – fundholders who support charitable giving, professional financial advisors whom NTCF partners with to manage donor funds, and nonprofit leaders who leverage grants and gifts to proactively respond to the needs within the community. While the driving purpose and service offering are the same across all partners and clients, it’s crucial to shape messaging around the intended audience.
We started the process by first establishing a brand archetype – NTCF is a Caregiver – and letting that lead to a clear and compelling brand position and purpose. This step helped cement NTCF’s mission to drive meaningful change, unify the internal team and motivate all partners to advance toward a shared future. Next, we tailored key messages to resonate with the distinct needs and priorities of each audience. From cross-functional partners to clients and community stakeholders, brand messaging is tailored to the unique perspectives of each audience.
Design with a growth mindset
To further illustrate the Caregiver archetype, we evolved the brand identity to better mirror the trust, support and service NTCF is known to provide. From logo to photographic styling, we created a comprehensive design system that perfectly encapsulates the brand’s dynamic service offering. The vibrant yet strong color palette features navy, periwinkle and complementary shades of yellow, orange and blue to balance optimistic and approachable with the more intuitive and assertive sides of the NTCF brand. In addition, we expanded creative assets to offer more versatility and the ability to grow with the brand.
Creating a seamless experience
A website acts as a front door to your organization, and NTCF could benefit from a more inviting user experience. The previous website structure was dense and the navigation was choppy, leading to confusion and cognitive overload for site visitors. On the back end, employees lacked the ability to easily create, modify and publish content.
To provide current and potential fundholders with an enhanced experience, we restructured the new site to reduce page count, minimize clicks and better guide visitors to the information they were seeking. We also developed a custom content management platform, empowering the internal team with the tools needed to edit and manage their site without extensive coding knowledge.
Results
Developing an impactful brand strategy and tailoring every message to suit the intended audience allowed NTCF to better communicate their purpose and address a multifaceted branding challenge from a foundational level. The new brand identity also aligns each audience with the overarching vision of NTCF and positions the brand for success and growth.
A more intuitive website improved the user journey while empowering the internal team with the ability to easily develop and manage brand materials and content. When compared to the previous year, the new website saw outstanding results:
28% increase in visitors
7% reduction in bounce rate, illustrating users found the site more relevant
21.7% increase in page views, indicating stronger user engagement post site launch
Data measured from Feb 2021-Aug 2021 and Feb 2022-Aug 2022.