In HCP marketing, a one-size-fits-all approach doesn’t work. Physicians are specialists with distinct mindsets, motivations, and patient interactions. Understanding these nuances is essential for creating messaging that resonates. After all, talking to a dermatologist like they’re a neurosurgeon is like bringing a tube of sunscreen to brain surgery—not exactly useful. It sounds elementary, but as […]
Situation For the first time in over 20 years, Bank of Texas expanded into a completely new market: San Antonio. With a flagship location opening in an affluent neighborhood, the challenge was clear. How do you introduce an unknown bank to a loyal, established community and inspire them to switch? Goals Strategy The launch campaign […]
Situation Cetaphil introduced a groundbreaking new product, SKIN ACTIVATOR Hydrating & Firming Cream, designed to address crepey skin with a proprietary blend of Centella Asiatica and Mandelic Acid. Our challenge was to create an engaging, educational campaign targeting healthcare providers (HCPs) to drive awareness and consideration of the product over alternative treatments like lasers or […]
Innovation is the Antidote and Other Takeaways from ASCRS 2025 Don’t let the Southern California setting fool you — this year’s American Society of Cataract and Refractive Surgeons (ASCRS) Annual Congress was anything but a beachy breeze. Under the SoCal sun, surgeons, administrators, and industry pros came together with serious purpose (and only a little […]
The logistics and trade industries are at an inflection point. From AI-driven automation to shifting global policies, the forces shaping the future are accelerating fast. Forward Fort Worth brought together top minds across mobility and innovation to explore what’s next—and how businesses can stay ahead. At Schaefer, we work closely with clients navigating this space. […]
In an industry as dynamic as dermatology, it’s no surprise that AAD 2025 was the biggest conference yet. Thousands of attendees, exhibitors, and industry leaders gathered in sunny Orlando for a high-energy event filled with cutting-edge science, emerging trends, and powerful conversations. Now that the dust has settled, we’re sharing our key takeaways and reflections. […]
This year’s ADDYs recognized some of our proudest moments—from full campaigns to design details and even some AI integration. I couldn’t be happier to see our team’s hard work honored with some shiny new glass. What makes these awards so meaningful is the prestige and scale of the American Advertising Awards program. With more than […]
The Real Estate Council of Greater Fort Worth recently hosted their 2025 Tarrant County Commercial Real Estate Forecast offering a dynamic view of where the market is heading over the next few years. From surging industrial demand and nearshoring trends to optimism in retail and shifts in the office sector, a variety of speakers shared […]
Schaefer Advertising is a member of the Magnet Group, a global marketing network made up of agencies and marketing companies around the world. In January, we traveled to Miami to engage with our media leaders to discuss and analyze what to look for in digital media in 2025 and beyond. The top takeaways from the […]
Saying we are a pet-friendly agency is an understatement. At Schaefer, furry friends aren’t just welcome — they’re part of our DNA. (Shout out Lyla+Ranger, Biggs, Griswold, Macy and many others!) So, attending the 2025 VMX Annual Conference in Orlando felt like a homecoming. For those of us with deep experience in both human and […]
