Every year, the Association of Zoos and Aquariums (AZA) brings together professionals from around the globe to share ideas, explore challenges, and highlight innovations shaping the future of zoos and aquariums. AZA is widely recognized for its role in setting the highest standards for animal care, conservation, and education, making its annual conference a pulse […]
At this year’s Circles Conference, Michele Evans and I returned with our workshop Give Your Ideas a Chance — built around one central concept: You can’t control the wind, but you can adjust your sails. In a creative industry that’s always evolving—faster timelines, new tools, shifting expectations—our workshop focused on what teams can control: how […]
We’re proud to share that Schaefer has once again been recognized as one of Fort Worth’s Best Companies to Work For by Fort Worth Inc. This award celebrates organizations that set the standard for workplace culture, employee engagement, and overall excellence right here in our city. Each year, Fort Worth Inc. highlights companies that go […]
At Schaefer, we believe collateral still matters—when it’s intentional, well-crafted, and built to do real work. In today’s digital world, print gives brands a tactile way to communicate credibility, spark conversation, and leave a lasting impression. Below, we highlight four recent collateral projects that showcase how thoughtful design, clear messaging, and smart strategy can help […]
At Schaefer, we believe the best stories start with real connection and sometimes, those stories are best told from behind the lens. We recently partnered with NEC Co-op Energy to create a community-focused streaming video centered on the idea of “team.” The goal was simple, but meaningful: to celebrate the spirit of community that powers […]
In HCP marketing, a one-size-fits-all approach doesn’t work. Physicians are specialists with distinct mindsets, motivations, and patient interactions. Understanding these nuances is essential for creating messaging that resonates. After all, talking to a dermatologist like they’re a neurosurgeon is like bringing a tube of sunscreen to brain surgery—not exactly useful. It sounds elementary, but as […]
Situation For the first time in over 20 years, Bank of Texas expanded into a completely new market: San Antonio. With a flagship location opening in an affluent neighborhood, the challenge was clear. How do you introduce an unknown bank to a loyal, established community and inspire them to switch? Goals Strategy The launch campaign […]
Innovation is the Antidote and Other Takeaways from ASCRS 2025 Don’t let the Southern California setting fool you — this year’s American Society of Cataract and Refractive Surgeons (ASCRS) Annual Congress was anything but a beachy breeze. Under the SoCal sun, surgeons, administrators, and industry pros came together with serious purpose (and only a little […]
The logistics and trade industries are at an inflection point. From AI-driven automation to shifting global policies, the forces shaping the future are accelerating fast. Forward Fort Worth brought together top minds across mobility and innovation to explore what’s next—and how businesses can stay ahead. At Schaefer, we work closely with clients navigating this space. […]
In an industry as dynamic as dermatology, it’s no surprise that AAD 2025 was the biggest conference yet. Thousands of attendees, exhibitors, and industry leaders gathered in sunny Orlando for a high-energy event filled with cutting-edge science, emerging trends, and powerful conversations. Now that the dust has settled, we’re sharing our key takeaways and reflections. […]
