The Confidence Conundrum Are we under-serving patients by avoiding conversations about confidence? And in the same vein, are we short-changing HCPs by steering clear of it too? A Cautious Observation: Many dermatology brands portray confidence. Very few address it directly. Which is ironic. Skin is our most visible organ. It’s read instantly. It shapes first […]
Macro Moves and Micro Meaning The monarch butterfly migration. One more candle on the cake. A new ring in the trunk of a tree. Every year brings its constants. In animal health, two of those constants are VMX and WVC: the industry’s back-to-back gatherings that kick off the year in Orlando and Las Vegas. Now […]
Every year, the Association of Zoos and Aquariums (AZA) brings together professionals from around the globe to share ideas, explore challenges, and highlight innovations shaping the future of zoos and aquariums. AZA is widely recognized for its role in setting the highest standards for animal care, conservation, and education, making its annual conference a pulse […]
At this year’s Circles Conference, Michele Evans and I returned with our workshop Give Your Ideas a Chance — built around one central concept: You can’t control the wind, but you can adjust your sails. In a creative industry that’s always evolving—faster timelines, new tools, shifting expectations—our workshop focused on what teams can control: how […]
We’re proud to share that Schaefer has once again been recognized as one of Fort Worth’s Best Companies to Work For by Fort Worth Inc. This award celebrates organizations that set the standard for workplace culture, employee engagement, and overall excellence right here in our city. Each year, Fort Worth Inc. highlights companies that go […]
At Schaefer, we believe collateral still matters—when it’s intentional, well-crafted, and built to do real work. In today’s digital world, print gives brands a tactile way to communicate credibility, spark conversation, and leave a lasting impression. Below, we highlight four recent collateral projects that showcase how thoughtful design, clear messaging, and smart strategy can help […]
At Schaefer, we believe the best stories start with real connection and sometimes, those stories are best told from behind the lens. We recently partnered with NEC Co-op Energy to create a community-focused streaming video centered on the idea of “team.” The goal was simple, but meaningful: to celebrate the spirit of community that powers […]
In HCP marketing, a one-size-fits-all approach doesn’t work. Physicians are specialists with distinct mindsets, motivations, and patient interactions. Understanding these nuances is essential for creating messaging that resonates. After all, talking to a dermatologist like they’re a neurosurgeon is like bringing a tube of sunscreen to brain surgery—not exactly useful. It sounds elementary, but as […]
Situation For the first time in over 20 years, Bank of Texas expanded into a completely new market: San Antonio. With a flagship location opening in an affluent neighborhood, the challenge was clear. How do you introduce an unknown bank to a loyal, established community and inspire them to switch? Goals Strategy The launch campaign […]
Innovation is the Antidote and Other Takeaways from ASCRS 2025 Don’t let the Southern California setting fool you — this year’s American Society of Cataract and Refractive Surgeons (ASCRS) Annual Congress was anything but a beachy breeze. Under the SoCal sun, surgeons, administrators, and industry pros came together with serious purpose (and only a little […]
