A Drive Into the Gap Kevin Guilfoile This book is my style. It’s a short, easy read that is well designed. It’s also about baseball connecting a father and son. So, right up my alley. The book is a great collection of stories that reference Kevin Guilfoile’s memories growing up in Pittsburg in the 1970’s. He […]
Barneys New York Magazine Holiday Issue I brought a combination of books and magazines, since I read a myriad of both on a regular basis. I try to make time for reading every day, though sometimes a lack of time prevents that. Anyone that knows me at all knows that I love fashion and I love […]
Little Women LOUISA MAY ALCOTT This is the first copy of Little Women that I received from a family friend when I was 10. You can tell by how battered up it is that I’ve read it a lot. I haven’t read it since junior high, but it was a favorite for a long time. […]
Bible You would not embark on a trip without a map. For me, the Bible and the wisdom it contains is the roadmap for my life. As with any trip, if you don’t follow the map you end up getting lost or having problems. In no means am I saying I always follow the map, […]
No matter the season or circumstance, we believe Christmas time should be special. We try to convey this with our Christmas cards. This year’s Christmas card prompt was to share our Christmas experience. Our first idea was to surprise our recipients inside their home with homemade cookies– but our lawyer advised against it. The next […]
Whether you are new to the Schaefer culture or a return-reader, our community matters to us. Lights need to be kept on and our families provided for, but we make a great effort to do work that impacts the community in a significant way. This year, we had the opportunity to partner with a non-profit […]
Two years ago we reintroduced a 100-year-old cheer back into popularity among the TCU faithful and the Fort Worth community alike. This cheer has soaked into the collective TCU community and is now a highlight of the TCU fan experience. It’s a part of student orientation, a staple across social media and tailgate talk, and […]
In an age where everything is digital and your family and friends are a FaceTime away, writing a letter by hand and sending it through the mail is a lost art. There is something very personal about receiving a note that’s both thoughtful and handmade. We wanted to encourage our digital world to slow down […]
If you live in DFW, you’re most likely familiar with the Fort Worth Zoo and may be familiar with their largest annual fundraiser, Zoo Ball. Every year Zoo Ball attracts some of the biggest names in the area to support the Zoo’s local and international wildlife conservation and education efforts. The invitation for the event […]
We all know that gathering metrics and creating reports helps determine the success of marketing or advertising campaigns, but how we gather those metrics and turn them into meaningful presentations is at times difficult for us all. Schaefer believes that a reporting approach should be more than an excel spreadsheet or a PowerPoint with graphics, […]
