In April, I had the amazing opportunity to travel to London for 8 days with my family. Before leaving, we made plans to do our best to visit everything that we possibly could in the time that we had there. We were all over the city, only taking breaks to rest our feet or sleep. […]
Spring is in the air, and sleepy animals are emerging from their caves to venture out into the sunlight once more. Sorry, I meant people. Emerging from their homes. After another typically unpredictable winter, spring is back, which means a lot of moms and dads are ready to get their kids out of the house […]
The old axiom says: You don’t know what you have until it’s gone. So we thought there was no better way to put on the 2015 American Advertising Awards, than to take it away. In late 2014, with the help of the People’s League for the Abolition of Advertising (plAAd), the United States government passed Amendment […]
Our friends at Fort Worth South Inc. asked us to create the collateral for their twentieth anniversary celebration earlier this year. FWSI began as a small coalition of Near Southside businesses and community leaders and has grown dramatically over the last two decades. The redevelopment of Fort Worth’s Near Southside was the story we wanted […]
When Mouser, one of the leading providers of electronic components, wanted to refresh their company icon, we started the way we normally do – by taking a step back. What they were looking for was a fresh, attention grabbing way to reflect their brand. With this goal in mind, we got to thinkin’. While we had a […]
The annual Fort Worth Zoo preschool is a great way for kids to learn all about their favorite animals from A to Z. So, industrious designer Jon Chapman set about illustrating a menagerie of animals – one for every letter of the alphabet. This series of animal flash cards was made available on the Fort […]
Congratulations to client and Near Southside neighbor, Moncrief Cancer Institute, on their brand-new, state-of-the-art mobile clinic! We may have designed the outside, but the inside is the exciting part. Soon, services like cancer screenings, one-on-one exercise sessions, personalized nutrition planning, clinical support and more will be coming directly to the people of Tarrant County and […]
This was the second year Schaefer got to produce the annual TCU Baseball video. The team was coming off a very successful year, yet they still felt the sting of coming up short in the College World Series. For 2015, both the coaches and players had an even greater resolve to take it all the […]
Flash Global Logistics was in need of a new logo that more accurately reflected their brand identity – including the company’s global solutions, evolving culture and growing customer base of emerging companies. Considering the scope and implications of a change on this scale, we would like to prepare for a full rebranding initiative, beginning with […]
Schaeferites are inspired by all kinds of things. One look at our desks will tell you that: toys, baseballs, elephant figurines, mugs from places we’ve been, etc. The nature of explorers is that we go out into the world, gather inspiration and bring it back. However, sometimes that inspiration comes to us. Ladies and gentlemen, we give […]
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