Last year, Schaefer got to be in on the surprise as the Fort Worth Zoo prepared for the births of not one but two baby Asian elephants. It was a lot of fun to get to announce these oversized bundles of joy to all of Fort Worth (and beyond) using a variety of media. And […]
The Story The annual Fort Worth Zoo Ball is their largest fundraising event of the year in support of the nonprofit, privately owned zoo. This is an elite affair put on by a committee of top Zoo donors who rely on Schaefer to help execute the annual theme. For 2014, the theme was inspired by […]
The video was part of a broader initiative to get fans more engaged in the game atmosphere, giving the TCU football team more of a home field advantage. Our approach was to have the TCU faithful renew their pride in the school by drawing on the proud history of the program. We wanted the fans […]
John Peter Smith Hospital was founded in the late 1800’s as a place where individuals from all walks of life could have exceptional medical care. In the early 1900’s, the Fort Worth Medical College opened, later finding it’s permanent home at John Peter Smith hospital. As Tarrant County has grown, so has JPS; now with […]
Charlie Howlett – Senior Designer/Art Director I recently found some hand-painted signs that Jeff Canham did for Mollusk Surf Shop. Looking through his work on his site really makes me want to start painting again, whether it’s type or just fun designs. I haven’t yet because I want to do it perfectly on the first try, […]
Here’s a riddle: What says “You’re important, come to this tasting event and here’s a bribe?” You guessed it, a foil-stamped invitation with a gold fork and mini chocolate cake inside. Client Hurst Conference Center hosted an event for local event planners to show off all their amenities, including adaptable spaces and a full-service kitchen. […]
“If it’s worth doing, it’s worth overdoing.” – Mythbusters, Paul Gilbert, Liberace probably, et al Recently, the Fort Worth Zoo asked us to continue running their long-standing membership campaign. The existing creative had been in-market for almost four years, and the expectation was that we simply reuse the exiting creative for digital and outdoor media. […]
Todd Lancaster – VP, Creative Director Actually, there are three things that, for some reason, have inspired me throughout my career. I’ve never been one to keep up with industry news or other agencies. I don’t want to be influenced by other people’s take on advertising. I’d rather be inspired by books and movies and […]
Scott Porter – Copywriter, Photos, Video, etc. For photography, I recently discovered the work of Josh Wool. Portraits are my favorite thing to take, and his are awesome. Between his work and all the Photoshop tutorials I’ve been watching lately, I’m really itching to shoot a lot more. For writing, I’m currently reading a collection […]
Scott Porter – Copywriter, Photos, Video, etc. For photography, I recently discovered the work of Josh Wool. Portraits are my favorite thing to take, and his are awesome. Between his work and all the Photoshop tutorials I’ve been watching lately, I’m really itching to shoot a lot more. For writing, I’m currently reading a collection […]
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