Schaefer Advertising Co.

Journal

September 10, 2013

JPS Health Network Rebrand

Last year, JPS Health Network charged us with reinvigorating their brand and changing the perception that this county hospital was dated, distant and becoming irrelevant in the community. By doing so, we could inspire the employees within the network to have greater pride in their organization and in the quality care they provide for their […]

September 3, 2013

J.L. Matthews Rebrand

J.L. Matthews Co. is a third generation family-owned business based in Fort Worth that specializes in top-of-the-line safety equipment and apparel for lineman and arborists. They recently came to us with the challenge of updating their brand without losing the history and values that still shape the company today. Founded in 1946 by Joe L. Matthews, their main […]

August 30, 2013

This is just the beginning

We created this spot for TCU last summer for their inaugural season in the Big 12. With TCU’s first game tomorrow against LSU it felt like a good time to post the spot. We were very proud to work with TCU on this project and be apart of the historic moment for the university.

August 26, 2013

Reverse litter

In an effort to bring awareness to the consequences that littering can have on Metroplex waterways, our client Tarrant Regional Water District (TRWD) partnered with several cities in the DFW Metroplex to develop a campaign called Reverse Litter. Our campaign featured four :15 TV spots that aimed at showing how litter on land ultimately ends up […]

August 22, 2013

Ryan Family Showdown

It’s not every day you get to work with the presidents of TWO different Major League Baseball teams, but on this special day our agency had the great opportunity to hang out with the entire Ryan family at their ranch to shoot this TV spot for Nolan Ryan Beef. We can’t say enough about the […]

August 20, 2013

The Story of Schaefermade

By now, any of you who were curious about all of our Schaefermade Facebook posts from a couple months ago (not to mention the bright yellow building next to our office) might have thought we would never tell the story of Schaefermade. Sorry about that. We got busy, and, well, you know how it is. […]

August 19, 2013

Croppin’ Up

In anticipation of the Clearfork Main Street Bridge opening, which would open up traffic through Clearfork for the first time, we wanted to develop on-site signage that would call motorists’ attention to sheer size of the land and tease what was to come. Rather than putting up traditional banners or billboard signage, we created a concept […]

August 19, 2013

Croppin’ up

In anticipation of the Clearfork Main Street Bridge opening, which would open up traffic through Clearfork for the first time, we wanted to develop on-site signage that would call motorists’ attention to sheer size of the land and tease what was to come. Rather than putting up traditional banners or billboard signage, we created a concept […]

August 13, 2013

Predict. Prevent. Extend.

For over 40 years, Win-Sam has been making energy production plants run better and last longer. Their motto is simple: Predict, Prevent, Extend. Through extensive predictive and preventive maintenance strategies, they can increase operational efficiency and extend the life of your equipment. Since a lot of Win-Sam employees are former Navy men, we went with a military style logo for their […]

August 9, 2013

Out of This World

The headlining band at this year’s Beastro – a food tasting and live music event at the Fort Worth Zoo – was Starship. Creative director Todd Lancaster decided to take it in a Close Encounters of the Third Kind direction, and it turned out to be the winning concept. (Despite the illustration, no giraffes were […]