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Marketing in-person events comes with its own set of challenges, but after the pandemic struck, we were presented with a new range of obstacles to activate the community and generate awareness, excitement, and attendance. For the Kimbell Art Museum, we were tasked with creating a community activation campaign that highlighted Queen Nefertari’s Egypt exhibition and encouraged people to safely enjoy the exhibition in person.

Goals

  • Create community activation and engagement
  • Connect the exhibition to people and encourage them to enjoy it in person
  • Encourage community awareness of the new exhibition
  • Utilize social media to educate the public and generate buzz for the exhibition
Nefertari Mural's

Encouraging Engagement During Uncertain Times

Getting in front of your audience physically during the pandemic can be challenging, but there are creative ways to target and engage the community in the digital space that still leads to conversions. The Kimbell needed a big idea that could break the mold of traditional marketing, and we were up for the challenge!

Instead of relying on traditional marketing methods to encourage in-person attendance, we specifically utilized the digital space to accomplish this, examining new trends, tools, and opportunities to engage our audience virtually. While digital analytics are incredibly valuable, this presented another challenge because the ultimate measurement of success is in-person attendance.

Nefertari QR Code Scan for Kimbell

Pivoting for Success

Rather than presenting a hard push to get people to the Nefertari exhibition in person, we decided to bring the exhibition experience to the community in a safe way. We created a series of outdoor installations that teased the exhibition and activated audiences in the safety of outdoor spaces. Our team created 3 different murals and 8 different ground clings that educated people about the Nefertari exhibition and encouraged them to experience it in person. For placement, we leveraged internal relationships to strategically set the murals and ground clings in areas that have high foot traffic and chose locations to help build the Kimbell’s network and local footprint. These installations allowed our audience the chance to walk in Queen Nefertari’s sandals and experience the magic of uncovering a hidden Egyptian ruin.

Scanning QR Codes for Kimbell Nefetari Exhibit

Leveraging a New Technology

To supplement the installations and ground clings, we sought a way to digitally engage our audience wherever they are and immerse them in Queen Nefertari’s Egypt. We worked with the Kimbell to come up with an engaging digital campaign to shift into the digital space. This was a big step for the Kimbell, since most of their previous campaign activations were created with traditional advertising methods. After careful market observation and extensive digital discovery, we found that more and more destination brands were incorporating augmented reality into their marketing plans.

Augmented reality takes many forms, but at the core of AR is the ability to partially immerse a user in an experience through a digital device like a phone or computer. For the Kimbell, we sought to create an AR campaign that brought Queen Nefertari to life and offered our audience a new way to engage with the exhibition. We created two AR filters that gave people two distinct ways to place them in Queen Nefertari’s Egypt.

3D Renders of Nefertari Crown

The first AR filter we created features Queen Nefertari’s crown – a three-dimensional depiction of a flat hieroglyphic crown that people could wear and enjoy on Instagram and Facebook. The second AR filter features a series of hieroglyphs etched into stone laid behind the user to make it appear as if they had just discovered the ruins.

It was a challenge to take a flat hieroglyphic crown and turn it into an accurate three-dimensional rendering. But, after hours of research, testing, and iteration, we were able to take a piece of Art and turn it into a relatable and engaging piece of technology that was accessible and relevant to audiences everywhere.

Results

  • Helped the Kimbell effectively reach max capacity of the Nefertari exhibition
  • More than 1.1M paid media impressions
  • More than 5 thousand tickets sold
  • The entire campaign resulted in more than $383k in revenue
  • AR filter earned 5.7K impressions and 3.6K opens
  • CTR of 1.71%, above the industry standard of .8%
  • 308 shares of the filter ads
  • Incorporated new technology into our client’s marketing strategy
  • Produced and installed wall murals and ground clings

Building a website is an opportunity to hone in on specific marketing objectives and create a powerful digital space to engage consumers. We partnered with the Texas Ballet Theater to build a website focused on improving ticket sales through an improved user experience, and design it to share the exuberant spirit and artistry of ballet in its structure.  

Goals

  • Develop a new website, and shift the focus to ticket sales
  • Develop content specifically to help visitors relate to the professional dancers
  • Highlight the ballet company and their role in the community
  • Create a website that is easy for the organization to update and change season to season through use of internal marketing resources
Before and After TBT Website

Defining a Clearer User Journey

When building a new website, understanding how people use it is key to pair functionality with supporting key marketing objectives. For Texas Ballet Theater, we took a deep dive into the popular user paths people take to purchase tickets and sought to understand the user experience. One critical point that we discovered was that there were far too many clicks and exit points between users and purchasing tickets. With that in mind, we defined clearer user paths and designed the structure of the new site to make it easier and quicker for users to purchase tickets.

Strategic Content Migration

As we shifted the new website to focus on e-commerce, we reduced the number of actions it takes to purchase a ticket down to two simple clicks and made the ticket sales portal readily available and visible on each page. To minimize the bounce rate and encourage more time on site, we improved the user flow by reducing duplicate pages and dead ends on the site. We also instituted analytics to track revenue data and connect e-commerce data to the ticketing system to monitor our progress.

The result of the strategic content migration is a streamlined site that is focused on guiding users to purchase tickets and learn more about the Texas Ballet Theater.

Texas Ballet Theater Wireframe

Site Architecture Aimed at e-Commerce

Through discovery and internal research we determined the key objectives were to restructure the site navigation to improve ticket sales, but also educate the public about Texas Ballet Theater beyond their on-stage product. The website needed to promote special events, highlight donation opportunities, and showcase the work that TBT is doing for local schools and young dancer education, as well as their many community outreach initiatives. So, we consolidated the number of pages to make it easier for users to navigate from the homepage to any section they needed and reduced the friction in navigating between pages outside of the homepage. 

We carefully considered the different types of people visiting the website and used those personas to help create smoother user paths and a richer user experience for a wider audience. 

Season Performances with TBT

An Improved Mobile Experience

As with any website redesign, a website needs to offer a seamless experience on desktop and mobile devices. When we designed the mobile site, we wanted to ensure that it served the same primary goal as the desktop version: sell tickets. So, we simplified the website to offer users the primary information through shorter users paths. We also improved the navigational elements to make the site easier to click through on mobile devices.

TBT Website on the iPhone
TBT Website on the iPhone

A Website that Communicates the Energy of Ballet

Our team sought to emphasize the spirit of the TBT brand in the final website design so that it was as beautiful as it was functional. Furthermore, we wanted to elevate the performances and dancers so that they took center stage as the visual standouts. We also sought to create a flexible framework for the web design so that each season of ballet felt fresh and exciting without having to undergo significant site construction to update it. The site can easily be updated by the TBT marketing staff, and it’s flexibility allowed for quicker performance updates during the pandemic.

The Difference in the Seasons

Visually, the new website is driven by photography and highlighting the dancers. We elevated the typography choices and color palette to reflect the modern aspects of TBT so that the pages moved beyond the season and established TBT’s brand. To communicate the dynamic movement and energy of ballet, we used a non-traditional structure that fluidly moves users down the page. The final website design is one that balances form and function while standing as a testament to the fundamental motion of ballet.

TBT on the Tablet

Results

The total volume of site traffic was impacted heavily in 2020 as a result of COVID-19, which also led to multiple performance cancellations. However, 2020 metrics still indicate significant increases in overall website performance.

  • More users clicked to purchase tickets to The Nutcracker 2020 compared to The Nutcracker 2019. 
  • In December 2020, more than double the number of users clicked from The Nutcracker 2020 page to purchase tickets compared to the same page in December 2019.
  • Behavior flow to purchase tickets improved, with users entering the ticketing platform within just 2 clicks, as compared to 3+ clicks on the previous site.
  • Improved time efficiencies for updating the website, saving on future and ongoing web development
  • Incorporated pages where TBT can share about their artistic direction, where they’re going as a company, add their personality

The 2021 ADDYs are in the books! It may have looked a bit different this year, but the entire Schaefer team was so grateful to get together outside and celebrate a year of hard work under unique circumstances.

When the final votes were tallied, Schaefer walked away with 19 awards out of our 22 entries, and we earned two Special Judges Awards! We’re proud to say that we won more awards than any other agency in Fort Worth and that each our of verticals brought home the hardware. Our team earned recognition in multiple mediums, including video, branding, illustration, print, social media, website, out of home and integrated campaigns. Of the awards, three of our wins were for Covid-related campaigns.

It’s been an interesting year, to say the least. Celebrating a year of hard work with our team was a breath of fresh air and a reminder of how fortunate we are to work together every single day and compete against such fantastic and talented friends and neighbors in the Fort Worth advertising community.

Congratulations to everyone that competed this year. We can’t wait to see you next year – hopefully in person – for the 2022 ADDYs.

2020 Zoo Membership Campaign

Gold ADDY Award and Special Judges’ Award: Most Popular | Client: Fort Worth Zoo
  • Fort Worth Zoo Membership Billboard
  • Direct Mail for Fort Worth Zoo Membership

In the face of the Covid-19 pandemic, the Fort Worth Zoo needed a way to sell holiday adoptions and memberships. More than that, they needed a campaign that cut through the clutter of holiday advertisements to connect with consumers.

TCU Baseball Video – Day in. Day out.

Gold ADDY Award | Client: TCU Baseball
TCU Baseball Video

Telling the story of an elite collegiate baseball program is a large task – and it’s one we help TCU Baseball accomplish every year. But, like every task that our team tackles, it’s best to take it one small step at a time, day in, and day out.

Behind the Scenes Filming the TCU Gold Addy Award Video
VIEW WORK

UNTHSC – Day x Day Campaign

Gold ADDY Award | Client: UNTHSC
  • Covid DayxDay Billboard
  • UNTHSC Website for Covid DayxDay

When COVID-19 first struck the United States, people weren’t sure what to think or how to appropriately respond. This left a void of reliable information, and The University of North Texas Health Science Center at Fort Worth – a medical research center and university – saw an opportunity to step forward as a reliable source of scientific information that people could trust.

UNTHSC Covid DayxDay Social Posts
VIEW WORK

OMNI Go For Three Campaign Illustrations

Gold ADDY Award | Client: OMNI

When OMNI® launched their new 2.0 device, which has functional advantages over other similar products on the market, we had to communicate the benefits this new device had over its competition.

Omni Icongraphy

Near Southside Rebrand

Gold ADDY Award | Client: Near Southside
Near Southside Branding

Places are defined by people, and the Near Southside is among the most vibrant and diverse communities in Fort Worth. So, when they approached Schaefer to help them rebrand their identity, we drew inspiration from the neighborhood they create and the people and ideas the Near Southside attracts.

Before and After Near Southside Logo
VIEW WORK

River & Blues Brand Campaign

Gold ADDY Award | Client: River & Blues Festival
River and Blues Campaign Branding

River & Blues Fest is a new kind of music festival, featuring a uniquely American lineup of longtime favorites and soulful up-and-comers in country and blues. Launching its inaugural year right here in the heart of Fort Worth, the River & Blues Festival needed a dynamic identity system to engage and attract music lovers and artists alike across a primarily digital landscape.

Posters for River and Blues Festival
VIEW WORK

Special Judges’ Award: Best of Print

Schaefer Christmas Card

March 3, 2021

From Texas with love

Every year the Texas Parks & Wildlife Foundation (TPWF) hosts an event to honor and induct some of its biggest friends and supporters to the Conservation Hall of Fame. The event is one of the most prestigious conservation award dinners, attracting partners, ambassadors and donors from across the state to benefit the TPWF and amplify its mission. 

The 2019 inductees strongly believe in the responsibility every Texan has to maintain our land and the life on it. The primary theme for the event focused on connection, more specifically on the flora and fauna that grow wildly across the Lone Star state, each native species playing a vital role in our ecosystem. To raise awareness and excite attendees, we set out to design an invitation suite befitting Texas’ most precious resource—all the wild things and wild places that make our state great.  

The state of Texas is not only vast. It’s diverse. From the panhandle to the pines, every inch is famed for its beauty and defined by the iconic landscapes. And there’s no better way to appreciate those views than from the open road. 

Seeking to capture that feeling of nostalgia for long drives and wide-open spaces, we built a conceptual theme centered around the classic American road-trip—Texas-style. A limited-edition postcard series served as the invitation, each featuring a hand-drawn illustration of true Texas moments from five distinct regions. 

The event helped raise private dollars for public funding. And the invite provided guests with a tangible piece of Texas they could collect or share with others to inspire conservation. A tribute to the landscape and a call to experience the wild, Texas Road Trip won awards at the local and regional American Advertising Awards in 2019.

February 9, 2021

Let’s chat about adherence

The changing global landscape is driving more and more patients to seek options for remote care. For Epiduo® Forte Gel, the changing healthcare environment opened up an opportunity to create a compelling, digital way for them to understand their acne treatment options. In order to strategically position Epiduo Forte Gel ahead of its competitors, a chatbot was implemented on the brand’s website that encourages patient engagement and prescription adherence through medically and legally compliant content.

Goals

  • Motivate patients to ask their doctor for a first-time Epiduo Forte Gel prescription
  • Encourage prescription adherence
  • Cultivate increased web audience engagement with the target audience: teens that suffer from acne
  • Differentiate Epiduo Forte Gel in the competitive acne market

Chatbots in Healthcare

Chatbots present an excellent opportunity for healthcare brands to maintain healthy communication with patients. Market-wide, there are just over 1 billion searches for health information performed on Google daily, and 20 million patient and HCP digital conversation sessions per day, according to Google Health. Put simply, there is a growing market to provide patients a digital avenue for quick text conversations to understand vital information about their options. Furthermore, chatbots allow patients to quickly get the information they need and greatly reduces the time needed for a human to handle any given query, saving countless hours and thousands of dollars year over year. 

Our Role

Beyond implementing the new chatbot, we also provide ongoing chatbot metrics (or measurement) to gain better patient insights that help us better communicate with patients. By monitoring chatbot engagement, we are able to personalize the patient experience, improve the conversation streams and identify more opportunities to increase patient engagement.

The Conversation Tree of Conversion

When we began developing the Epiduo Forte Gel chatbot, we knew that it had to maintain compliance before it would ever get off the ground. So, we partnered with Conversation Health, a conversational AI platform that is purpose-built for the life sciences industry and sets the standard in terms of accuracy and compliance with medically-trained taxonomies, data sets, NLP and technical stack. Together, we worked to create a button-driven chatbot that adhered to appropriate parameters, a challenge many free text-based bots face when it’s time for legal/compliance review. 

We designed the in-bot conversation around two key paths of the prospect funnel. At the top, general acne education and awareness. At the bottom, Epiduo Forte Gel education and follow-up consultation with a healthcare provider. This allowed us to gently move a prospect down the funnel from awareness to action regardless of their stage in the lead nurturing process.

Results

  • 5,000+ engagements in Q4
  • More than 1,100+ unique sessions in Q4
  • A majority of users opted in to provide feedback via a survey following bot usage
  • Most users rated the app usefulness as 5 out of 5 
  • More than 72% of users indicated they would speak with their doctor about Epiduo Forte Gel

Looking Ahead

Chatbots are here to stay – in healthcare, entertainment and countless other industries. As utilization continues to grow, they will play a vital role in lead generation. This mechanism will also facilitate important doctor-patient conversations and shift valuable time that would otherwise be spent in patient care. The Epiduo Forte Gel chatbot continues to engage more patients with acne education and encourages prescription compliance and adherence every single day.

The Challenge

In the face of the Covid-19 pandemic, the Fort Worth Zoo needed a way to sell holiday adoptions and memberships. More than that, they needed a campaign that cut through the clutter of holiday advertisements to connect with consumers and convince them that a Zoo membership is the perfect gift for anyone who enjoys a unique and rewarding experience. 

Goals

  • Promote Zoo memberships and holiday adoption packages
  • Communicate the new delayed activation component of Zoo membership
  • Boost membership sales by defining the target audience and tailoring messaging to that base
  • Recapture some of the membership sales lost due to the Covid-19 pandemic
  • Help the Zoo sell 200 adoptions and boost membership revenue

Identifying the Right Audience

Before launching the campaign, we needed to identify and target the right audiences that were likely to purchase a holiday membership or a holiday adoption package. Before determining audience demographics we isolated Tarrant County as the primary market in which membership conversions would be most attainable

It was a challenge to promote both adoptions and memberships in one campaign, since the target markets aren’t the same. So, we had to carefully design our target audience to maximize exposure and conversion. 

To define our audience sets, we identified parents with young children as a primary marketing target, and general audiences as a secondary target likely to buy holiday adoptions. We also incorporated strategic site retargeting to market to users that have visited the Fort Worth Zoo’s website, and targeted additional users searching for terms related to the Zoo and holiday gift ideas. We excluded current Zoo members from all marketing. 

Refining a Compelling Message

For the first time ever, the Zoo offered memberships that allow delayed activation for up to nine months, which allows consumers to select when they begin their membership. This was done to help quell fears about the coronavirus pandemic and give Zoo members a chance to begin their membership when they feel safer. We created campaign messaging that reflected the new membership activation and featured it prominently across digital banners and paid social ads. The central campaign line of “Give now, enjoy later” communicates the spirit of giving a gift for the holidays, and indicates that it can be enjoyed at the recipients’ leisure. We featured the additional line of “choose when your membership begins” prominently across mediums to further communicate that a Zoo membership can begin whenever the member is comfortable. 

Results

100
of Holiday packages Sold

180000
Profit Generated

318
Return On Investment

41
Total Revenue Increase (December 2019 vs 2020)

Thriving Under Challenging Circumstances

The Covid-19 pandemic has illustrated the need for brands to think outside the box and find new ways to make their products, services or experiences accessible and safe for consumers. For the Fort Worth Zoo, that meant creating a new delayed activation membership and connecting with people that are ready to experience the Zoo under different circumstances.

February 1, 2021

Big names, bigger impact

Challenge

The Gary Patterson Foundation raises thousands of dollars every year to benefit various education and children related entities. After experiencing Mack, Jack & McConaughey in Austin, the Gary Patterson Foundation was inspired by MCM’s efforts to empower kids through 2-days of fundraising and fun. After careful consideration, they decided to shift their traditional Joe T’s annual event into a weekend filled with fundraising activities from golf to galas. With a shift as big as this, they needed to create an impactful brand.

Goals

  • Develop brand name, narrative and messaging for the non-profit event series
  • Create a dynamic brand identity system that communicates the values of the non-profit

Finding the Way

We worked closely with the Gary Patterson and his team to better understand the audience and impact of the new events, and create a strategy that would speak to their target audience. The events needed to attract all generations of donors in North Texas, and be accessible to those that would like to donate for the first time. The new initiative also needed to be the core fundraising event for the Gary Patterson Foundation. So, we had to position it as an accessible, diverse non-profit open to those that aren’t passionate about sports, but also welcome those that are – it had to be inclusive and suitable for a diversity of mediums. From black ties to tailgates, the mark needed to be flexible enough to feel at home at any type of fundraising event.

Plenty of Good to Go Around

To communicate the breadth and impact of the fundraising efforts, we knew the brand and mark had to be big. With an emphasis on the good. 

The organization landed on the name, “The Big Good,” which is direct, yet powerful. Its strength is in its simplicity. A quick read with enough flexibility to cover more than one specific event or fundraiser. The Big Good indicates the diversity of events and their monumental impact on North Texas families and beyond. 

The typographic logo is purposefully simple to communicate the variety of events at the heart of the Big Good. Each of the letterforms is customized and unique which further emphasizes the diverse structure of the Big Good. The crossbars on the “H/E/B/G” are all different and intentionally illustrate the fun and engaging nature of the events that offer something substantial for everybody, and specific need in Dallas Fort Worth.  

A subtly simple mark, paired with a direct brand name can make an impactful and memorable impression. The Big Good branding illustrates the power of using simplicity to communicate and represent a brand. 

Results

  • Created a dynamic, flexible brand logo
  • Established an impactful brand and tone

Challenge:

M. Kangerga & Bro Management (MKB) is a commercial real estate investment company that focuses on self-storage opportunities. The family-owned business has been around for more than 100 years—historic, yet brandless in their industry. To strike the right note, Schaefer partnered with MKB to develop their brand identity and expand brand visibility and credibility as the company sought investment partners.

Working Forward

The purpose of the MKB rebrand was to modernize the brand tone and visual aesthetics to not just live on, but inspire confidence and empower decisions among investors and new business leads. As the company expanded relationships with third-party investors, they needed a brand identity that leveraged their heritage into an authentic look with a very updated, polished feeling. 

Goals:

  • Capture history and legacy in new brand identity
  • Create a presence online to establish credibility and appeal to new investors
  • Create new marketing materials for investor pitches 

A Nod to the Past, Present and Future

Stylistically, we wanted the new creative platform to pull through the heritage of the brand, but not feel old. We created a mark that nods to MKB’s roots, but also reflects where they are right now and where their company is heading. The primary logo has a quiet confidence, and the typeface’s nuanced letterforms illustrates the imperfections – but staying power – of carving into stone, which is a nod to the company’s impressive history.

The typography we chose is based on Jandus, which leverages strong architectural characters, friendly rounded corners and classic simplicity that can stand the test of time, just like MKB.

We selected a minimal color palette of dark charcoal and muted gold and cream, which represent the history and tradition that serve as the very foundation for MKB’s success, while also indicating their steadfastness and lasting nature. These colors work together to communicate that MKB is a trusted leader in commercial property investment and that their long history is full of decades of success.

Results

  • Cohesive brand development       
  • Logo recommendations and
  • Color palette, font solutions
  • Complementary stylistic assets
  • Brand standards
  • Web design
  • Narrative + messaging

When branding a company, it’s important to thoroughly understand the company’s principles and how they want to be known in the hearts and minds of their prospects. For MKB, we created a comprehensive brand identity that captures the history of over 100 years of successful business ventures and indicates that the brand will be around for many more fruitful years to come. 

January 20, 2021

Blazing the trail

Challenge

The Fort Worth Chamber of Commerce has served the business community within the Fort Worth area since the late 1800s, playing a pivotal role in nearly every major milestone that has occurred in the city. Moving into 2020, the Chamber’s CEO of over 30 years retired, opening the door for a new, visionary leadership team to continue the Chamber’s momentum in driving forward the success and growth of Fort Worth business.

Opportunity

The emerging Chamber team developed a specific vision and strategic plan to capture and sustain growth for the City of Fort Worth, serving as both the champion for existing businesses while executing aggressive economic development efforts. Critical to the success of this plan was to reintroduce the Chamber to our business community, influencers, and new prospects in a manner that would enlighten them to the value of the city and engage them with the Chamber. To accomplish this successfully, the Chamber team partnered with Schaefer Advertising to refine the communications platform and brand identity.

Approach

Each of our brand initiatives begins with a critical analysis of an organization’s strengths, weaknesses, and differentiators. We immerse ourselves in the vision of the company, including all marketing and business objectives. With the FW Chamber, we identified the opportunity to capitalize on the legacy of the organization while creating a more defined and contemporary position that was current with today’s business climate. Through the development of a Brand Archetype, coupled with a defined brand position and targeted key messages, we created a communications platform that the Chamber can use in their marketing efforts moving forward. This platform also fully informed the creative development of a new brand identity.

A Heroic New Mark

Our exploration process revealed that the Chamber was defined as a Hero archetype, a persona defined by strength, courage, commitment, and a drive to move things forward. Taking direction from that archetype, our creative team explored a multitude of solutions for the new Chamber brand. In keeping with our process of immersion, the team explored other related and competitive organizational brands, the history of Fort Worth, and the Chamber to inspire the recommended design solutions.

The resulting mark is simple, bold, and includes a star as a subtle nod to a boot spur and a connection to the prior iteration of their logo. The new identity evolves their brand to better represent the community it serves and the institutions it champions.

Let’s start by getting to know you a little better. Tell us about yourself.

I’m Jessi, and I’m off to a good start with this interview. I got married in 2020 as a pandemic bride, and that was interesting. I really enjoy concerts, so 2020 was a huge letdown for me. I enjoy travel and advertising – I listen to advertising podcasts and learn about advertising in my spare time, so I’m happy to be at Schaefer! 

What’s something you love to do?

I’ve recently really gotten into houseplants – I can count (counts out loud) 8 in my living room right now. There’s a lady in our neighborhood who sell plants out of her garage, so we don’t go anywhere else. I’m not even sure she has a company name, she’s just a lady in a garage. 

What’s your favorite place?

Peru – I love Peru. I try to go back once a year, but it hasn’t happened in 2 years, so here we are – specifically, Paracas, in southern Peru. We go sand-boarding. It’s just a super fun place.

What do you love about the job?

It’s really nice to have a true community of people at work. I worked alone for so long that now I get to enjoy interacting with clients, co-workers, and everyone at Schaefer. I truly enjoy the people. I also like that this job forces me to be organized, because I’m not naturally organized; I like growing that skill. 

If you could do anything besides what you are doing now, what would you do professionally?

It would be cool to own a bakery – I don’t know how to bake, but that would be cool. Realistically, I’d probably be event-planning. I love everything about it – I love the stress and the energy. But I feel like it would be cool to own a bakery.

What is the last thing you binge-watched?

Bridgerton – I’m actually on the audiobook now, too. I’m really obsessed. Before that, Schitt’s Creek. 

If you could live in any sitcom, which would it be?

My favorite show ever is The Office, so I’d choose it. It would be a stressful place to live, but I love it enough that I think it would work out.

Are you a listener or a talker?

I’m a listener, I have too much anxiety to be a talker.

If you had to eat one thing for the rest of your life, what would it be?

Pasta – because you can put anything on pasta. 

What’s the scariest thing you’ve done for fun?

Sand-boarding in the sand dunes in Paracas – which are more like sand mountains because they’re so tall. I was pretty scared to go up at first because I’m afraid of heights, but once we got up there it was so much fun. 

If you had an extra hour of free time every day, what would you spend it doing?

I would probably take time every day to make sure I had a nice relaxing bath. I want an hour more of bath every day.

Why Schaefer?

At first, when I was looking for internships, I accidentally applied to Schaefer twice – mistakenly for the Summer program, which I wasn’t available for. The one thing that stuck out to me was that the community and culture was very strong – everyone here truly enjoys each other and naturally gets along. I think that it’s a really strong community.

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