Did you know that right here in Tarrant County we have one of the premier Fire Service Training Facilities in the Southwest, an elite culinary kitchen experience and a world class dance program? We do. Across 7 campus’, Tarrant County College offers these unbelievable programs and facilities to put success within reach for over 50,000 students.
Shot on location, in TCC’s real “classrooms”, we paired actual TCC students with the obstacles they’ve faced on their journey to higher education and showcased how TCC’s diverse and unique programs are putting success within their reach. For the thousands of potential students facing their own obstacles; TCC has a path for you and one question to ask. What’s stopping you?
Last year, we changed the Addys with a new venue and format. How’d we top that this year? Rock & Roll.
We launched our “Battle of the B®ands” concept and invited agencies to submit their work to compete on the big stage where the winners advance and the losers stay home.
Gig posters announced this year’s competition, submissions were collected, the historic Ridglea Theater was booked and the rest was advertising rock & roll history. Fans received pre-show invites packed with tickets & stickers and event lanyards were given at the door. Trust Printshop printed merch on-site and The Swags played us through the night, backed by technicolor elephants and eyeballs.
The brands battled, awards were given and everyone left with a CD-sized reminder of what actually happened. For those who couldn’t make it or for those who want to re-live it, here’s the night’s house playlist. Until next year, keep on rockin’ in the free world.
Chippewa Boots is an American legacy that dates back to 1901 and has been worn for generations by hardworking, passionate men and women who helped build and shape this country. Today, Chippewa Loyalists remain steadfast ambassadors for the brand, but a new breed of Chippewa customer – the young urban – is emerging and embracing the lifestyle that Chippewa represents. In 2016 Chippewa, a division of Justin Boots, a Berkshire Hathaway Co., sought Schaefer Advertising to create an elevated brand platform that would continue to reflect the legacy, quality and craftsmanship of their boots, but also bridge the brand’s appeal to this new target audience.
The new brand creative features sweeping imagery that captures the Chippewa lifestyle in its Americana roots. The platform features a custom trade show exhibit that launched at America’s largest outdoor trade show, Outdoor Retailer, along with new catalogs, look books, advertising, web and social elements. Outdoor Retailer was so impressed with the new platform, Chippewa was upgraded to a premier location within the “America” section of the show. Sit back and relax while you take in the new Chippewa.
Chippewa Boots is an American legacy that dates back to 1901 and has been worn for generations by hardworking, passionate men and women who helped build and shape this country. Today, Chippewa Loyalists remain steadfast ambassadors for the brand, but a new breed of Chippewa customer – the young urban – is emerging and embracing the lifestyle that Chippewa represents. In 2016 Chippewa, a division of Justin Boots, a Berkshire Hathaway Co., sought Schaefer Advertising to create an elevated brand platform that would continue to reflect the legacy, quality and craftsmanship of their boots, but also bridge the brand’s appeal to this new target audience.
The new brand creative features sweeping imagery that captures the Chippewa lifestyle in its Americana roots. The platform features a custom trade show exhibit that launched at America’s largest outdoor trade show, Outdoor Retailer, along with new catalogs, look books, advertising, web and social elements. Outdoor Retailer was so impressed with the new platform, Chippewa was upgraded to a premier location within the “America” section of the show. Sit back and relax while you take in the new Chippewa.
Our work for the Fort Worth Zoo’s annual fundraising event, Zoo Ball, has landed within the pages of the Graphis Design Annual 2016. We are literally sandwiched between the best of design from all over the world. Its a top honor for our team and a fancy addition to our bookshelf.
Graphis is committed to presenting and promoting the best work from all over the world. They have over 70 years of history behind them and have truly established themselves as the premiere design publication in our industry. They also feature inspiring quotes that make designers feel pretty special:
Designers may be the true intellectuals of the future.
– Paola Antonelli, Curator of the Department of Architecture & Design, MoMA
What happens when a billion dollar, Berkshire Hathaway company, a global market leader in the distribution of innovative, technologically advanced semiconductors and electronic component parts, approaches you to create a brand persona? At Schaefer we think big. In 2015 we introduced Grant Imahara, celebrity engineer, robotics expert and Mouser customer for 20 years as the company’s spokesperson. We blended Grant’s appeal to the Mouser audiences with true stories from real-world engineers who are responsible for some of the world’s most cutting edge initiatives. Ultimately, creating the “Empowering Innovation” campaign. Cast across digital, social, event and traditional platforms “Empowering Innovation” reached millions and continues to engage and inspire engineers across the world in 2016.
It’s been 4 years since Moncrief Cancer Institute, part of UT Southwestern’s world-renowned NCI designated cancer program, last presented an annual report, and since then there has been tremendous growth in outreach activities and services provided. Consequently, Moncrief came to Schaefer looking for a way to update the community on news, growth, and upcoming plans in a way that was engaging and went beyond the standard annual report.
Instead of simply presenting the information in a passive way, we wanted to ask something of the reader while at the same time introducing Moncrief’s brand essence and subsequently creating an umbrella under which future materials could be produced.
The central theme of the report acknowledged that no one is for cancer; therefore everyone’s against it. Or in other words, everyone is fighting cancer. Not just those directly affected by the pervasive disease, but each of us in our own way is in the fight. That’s a concept that not everyone grasps. So we took the opportunity to position Moncrief as a leader in the fight against cancer.
Moncrief has taken on the role of informing and empowering the entire community to rally around the fight against cancer. With this idea in mind, the report specifically dove into how Moncrief is helping reduce the threat of cancer in our community through education and putting the right resources in the right places to make superlative cancer care and treatment available to those in need. And coming full circle, through the Moncrief Cancer Institute programs we are providing a platform for the community to engage in the fight, whether for themselves or for others.
On the heels of back-to-back Best of Show Awards, the Schaefer Team was honored with 29 awards, including 11 Golds and two Special Judges Awards at the local 2016 American Advertising Awards – proving that great creative and great results for clients is not mutually exclusive. The winning work demonstrates a broad range of creative depth across a wide range of clients including: Fort Worth Zoo, Mouser Electronics, City of Hurst, TTI Electronics, Botanical Research Institute of Texas, Fort Worth Creative Cooperative, TCU Athletics, Cassco Development Company. Additionally, Schaefer was recognized for several self-promotion pieces as well as work done for the 2015 American Advertising Awards. UPDATE: Regional results are in! Schaefer won big taking home 2 Gold, 2 Silver and 2 Bronze. Now on to Nationals, our fingers are crossed for another win. (Remember our National win for Zoo Ball last year?)
Gold ADDY Award &
Regional Gold ADDY Award
Project: Zoo Ball Client: Fort Worth Zoo
A pop-up invitation for the Fort Worth Zoo’s annual gala event, Zoo Ball, to raise money in support of the zoo’s ongoing mission of conservation. View Work
Gold ADDY Award &
Regional Silver ADDY Award
Project: Zoo Preschool Client: Fort Worth Zoo
An illustrated campaign and series of animal flash cards for the preschool program at the Fort Worth Zoo. View Work
Gold ADDY Award &
Regional Bronze ADDY Award
Project: The Good Stuff Client: Hurst Conference Center
A direct mail campaign and invitation to the Hurst Conference Center’s tasting event for local planners. View Work
Gold ADDY Award
Project: Empowering Innovation Campaign Client: Mouser Electronics
A campaign for Mouser Electronics centered around engineering and ingenuity through a partnership with spokesman Grant Imahara. View Work
Gold ADDY Award
Project: Arts Goggle 2015 Client: Schaefer Advertising Co.
Created a 10ft x 40ft chalkboard and encouraged community participation for the annual Arts Goggle event on Magnolia. View Work
Special Judges’ Award: Design
Zoo Preschool
Gold ADDY Award
Project: Amendment 28 Campaign Client: AAF Fort Worth
A campaign centered around the passage of Amendment 28, which outlawed advertising and promote entries to the local ADDY Awards. View Work
Gold ADDY Award
Project: Submission Protocol Video Campaign Client: AAF Fort Worth
Video campaign showing proper protocol for the disposal of advertising and entry into the local ADDY Awards. View Work
Gold ADDY Award
Project: Amendment 28 Logo Client: AAF Fort Worth
Logo for the Department of Justice Anti Persuasion Division, the agency responsible for the enforcement of Amendment 28. View Work
Gold ADDY Award &
Regional Bronze ADDY Award
Project: Winners Book Client: AAF Fort Worth
Newspaper style book announcing the repeal of Amendment 28 and showcasing the 2015 Fort Worth ADDY winners. View Work
Gold ADDY Award
Project: Official Advertising Collection Receptacle Client: AAF Fort Worth
Government packaging for the collection of illegal advertising and ADDY entries. View Work
Gold ADDY Award
Project: Amendment 28 Poster Client: AAF Fort Worth
Large format poster to announce the outlawing of advertising with the passage of Amendment 28. View Work
Whitaker Chalk is a well-respected law firm based in Fort Worth, known for their competence and subject matter expertise. But, as with any business, growth is vital to ongoing success. Whitaker Chalk came to us looking for guidance to help them hone their message in a way that enhanced their relevance and viability to prospective clients. After extensive interviews with their partners and executive leadership – it became clear that the firms combination of competence, good judgement, tenacity and character were the cornerstones upon which their value proposition should be built. Once messaging was clear, we sought to bring it to life with a new web presence. An extensive wireframe and information architecture were necessary to plan the site’s robust functionality. The new website features relevant case and industry news combined with comprehensive search functionality by each attorney’s expertise for a contemporary and user-friendly web experience. Since launching, site traffic and time spent per page have increased dramatically, accomplishing exactly what the firm needed – more people, knowing more about Whitaker Chalk.
Sometimes you get to work with clients that have a little extra special meaning. And for Charlie Howlett, TCU Baseball is one of those. Back in 2003, he was a fresh-faced frosh on the Horned Frog baseball team under Coach Lance Brown. Don’t be mistaken; Charlie is way tougher than he looks. As a catcher, he spent plenty of time sweltering behind the plate. Given his love of baseball and his passion for the Horned Frog baseball program the chance to work on the team video was a perfect fit.
For the past three years, Coach Schlossnagle has asked the Schaefer team to create a video that captures his coaching theme for that year. This year, the focus is on choices we make that separate people into two categories: Common and Uncommon. Based on the principles of Selfless – Energy – Excellence, it’s the small choices made every day that begin to turn common boys into uncommon men.
Every swing, every pitch, every catch – the TCU baseball program focuses on developing the complete student athlete – giving players every advantage possible to realize their full potential. In this year’s video, we step into the minds of the 2016 Horned Frogs at that moment right before game time. They are replaying the culmination of big and small choices, mixed with coaching and individual preparation that will ultimately lead this team into the new season.
See some behind the scenes photos on our Facebook page.
