The Fort Worth Zoo partners with Schaefer each year to bring fresh energy to its annual Zoo Run—an event that has consistently sold out the past two years. The challenge this year wasn’t just driving registrations, but pacing demand strategically to ensure the event didn’t sell out too early, while continuing to build excitement and expand its audience. Schaefer developed a campaign that maintained the playful, nostalgic tone participants had come to love – paired with a refined media strategy based on learnings from previous years.
Designed to Evolve
Schaefer led strategic planning, concept development, copywriting, design, and full-funnel media execution across out-of-home, paid search, paid social, email, text, streaming video, and local publications. The goal was to guide audiences seamlessly from awareness to registration while leveraging insights from prior campaigns to refine timing, targeting, and channel strategy. By combining creative development with data-driven media planning, the team ensured various media touchpoints contributed to both engagement and conversion.
Nostalgia Meets New Energy
The creative approach built upon the vintage, retro-inspired aesthetic that resonated strongly in 2025, evolving it with brighter colors and a more dynamic visual identity. The campaign highlighted the Zoo’s baby elephant, Lady Bird, alongside other fan-favorite animals, using illustrated elements to create a sense of personality and connection. Playful details such as sticker-style patches featuring phrases like “Lady Bird Fan Club” and “Fort Worth Zoo Athletic Co.” added a layer of charm and collectibility, reinforcing the event’s fun, community-driven spirit while expanding its visual appeal.
From Start Line to Sold Out
The result was a third consecutive sell-out for Zoo Run and a 32% YoY increase in total campaign impressions—demonstrating not only sustained demand but also the effectiveness of a more refined, strategic approach. By combining evolving creative with smarter media execution, Schaefer helped the Fort Worth Zoo maintain momentum while continuing to grow and engage its audience year over year.
Where Creativity and Strategy Converge
By pairing compelling, audience-driven creative with insights drawn from long-term client partnerships, Schaefer consistently delivers campaigns that meet—and often exceed—performance goals. The Zoo Run campaign proves that when creativity and strategy work hand in hand, even a sold-out event can keep getting better.
When your phone or other smart device breaks, gets lost or needs an upgrade, there’s a good chance Likewize is working behind the scenes to make it right. The company partners with carriers, retailers and insurers around the world to handle the full lifecycle of a device, from protection plans to repairs to trade-ins so their clients can offer customers a seamless experience when technology doesn’t go as planned. It’s a big operation and the brands they work with are some of the biggest on the planet. So when Mobile World Congress came around, showing up quietly wasn’t an option.
Situation
Standing Out at the World’s Noisiest Trade Show
Mobile World Congress (MWC) in Barcelona is the premier global gathering for the mobile and tech industry, the kind of event where deals are made and reputations are reinforced. For Likewize, MWC 2026 represented an opportunity to expand global partnerships and assert their position as the go-to provider for end-to-end device lifecycle management.
The challenge: MWC is noisy. Thousands of companies compete for the attention of the same B2B decision-makers, including telecom executives, retail leadership, OEMs and insurers, all in the same building at the same time. Likewize needed more than good signage. They needed a coherent, creative presence that could travel across touchpoints and leave an impression.
Strategy
Start with the Brand and Build
The strategy was to work within Likewize’s established brand guidelines while pushing the creative to be bold enough to cut through the convention floor clutter. Their official tagline, “Every tech problem made painless,” gave us a strong foundation. Their positioning, framing Likewize as the answer to the questions their partners are already asking, gave us something to build a visual and messaging narrative around.
We recognized that the target audience shared a common mindset across sectors: they value reliability, trust and a partner who can handle complexity without adding to it. Our creative direction needed to reflect this — clean, confident and clear.
Solution
A Creative System Built to Travel
We developed a creative system, not just a look but a visual language designed to work consistently across every surface and touchpoint. The goal was for everything to feel cohesive and originating from a consistent source, whether someone encountered Likewize on the convention floor, in a private meeting room or in their inbox before the show.
The creative leaned into what the brand already does well: clean layouts, bold use of Likewize’s signature pink, strong typography and iconography that communicated their core services without over-explaining. Short, high-impact copy did the heavy lifting. Every element was built to scale from large-format event signage down to a sales team email signature so the brand showed up with the same confidence regardless of context.
We also made sure the Likewize team had what they needed to work the room before and after the event, not just during it. Pre- and post-event communications extended the creative into the places where real partner conversations begin.
Results
One Brand Voice, Every Touchpoint
Schaefer delivered a full suite of creative and communications assets built for production that gave Likewize a consistent, confident presence across every MWC touchpoint. From the moment someone stepped off a Likewize-wrapped Sprinter van to the follow-up email waiting in their inbox, the brand told a cohesive story.
The MWC landing page gave us a clear window into how well the campaign drove interest and action:
Key Metrics
46.02% Engagement Rate
8% Conversion Rate
10 Form Submissions
Impact:
Drove strong brand visibility at MWC 2026
Generated qualified leads and meeting opportunities
Reinforced Likewize as a trusted, end-to-end lifecycle partner
NEC Co-op Energy competes in a crowded, price-driven Texas market where most consumers see electricity as a commodity. As a member-owned co-op, NEC needed to boost visibility, grow enrollments, and clearly communicate why its community-first model is different. Schaefer was engaged to build an integrated campaign that would drive 3–5% annual member growth and reframe energy in human terms—showing the real value of choosing a co-op.
Goals
Increase awareness of NEC Co-op Energy in key growth markets through full-funnel marketing
Drive new member sign-ups with a target of 3% annual growth (stretch goal: 4–5%)
Deliver audience-specific messaging to address key needs and decision drivers
Differentiate NEC through co-op benefits like PowerPerks, Capital Credits, and community impact
Strategy
Schaefer developed a comprehensive go-to-market strategy centered around the idea that “Co-op Means More.” The campaign leveraged the inherent value of co-ops — shared ownership, community reinvestment, and financial benefits — and brought those to life through bold creative and human-centered storytelling.
At the core of this strategy was the defining insight that energy is invisible, providers feel identical, and rate-shopping can be transactional. NEC Co-Op Energy had the opportunity to make electricity feel human by elevating the emotional and financial value of belonging to a co-op community.
Through full-funnel tactics, we engaged audiences across the entire customer journey. Audience segmentation enabled tailored messaging by audience persona. And each persona received a tailored value proposition. For example, Retirees saw messaging about stability and Capital Credit payouts; Young Professionals received PowerPerks and savings-forward messaging; and Small Business Owners saw messaging about reliability and predictable budgeting benefits.
Schaefer implemented a responsive media mix that allowed for real-time optimizations and platform-specific creative enhancements to maximize performance and drive conversion.
Solution
Schaefer repositioned NEC Co-op Energy from a rate-based alternative to a true community partner, highlighting the real value of co-op membership. We launched an integrated campaign that reached consumers at every stage of the funnel with a unified, people-first message.
The campaign activated across paid search, direct response, connected TV, streaming audio, programmatic display, and social platforms to capture both high-intent shoppers and broader awareness audiences in key Texas markets. Email nurture and targeted media ensured each segment—from young professionals to retirees—received relevant, timely messaging.
All channels drove to a streamlined landing page that anchored conversions and supported continuous optimization throughout the campaign.
Creative Execution
The creative platform — “Co-op Means More” — used a flexible message architecture that made the complex co-op story feel immediate and personal. Built around words that begin with “co,” the campaign highlighted emotional and economic benefits alike: community, connection, collaboration, cost savings, and more.
As a linguistic device, the “co-” was more than a creative flourish; it served as a mnemonic system that reinforced shared ownership, grounded the brand in values of cooperation, and allowed messages to flex by audience while remaining unmistakably tied to the brand’s ethos.
From broadcast-quality CTV spots to thumb-stopping paid social, every asset aimed to make people feel the human side of energy. Visuals featured video and photos of real community members in everyday moments — families, neighbors, teammates — paired with bold headlines like:
“Power that pays you back”
“Perks that power passion”
“Wallet wins, funded by fun”
“Co-op means more for you and your community”
Video and static executions were adapted for every channel, ensuring consistency in voice while optimizing for performance. The design system leaned into vibrant colors, co-op iconography, and a warm, friendly tone that stood apart from traditional providers.
Outcome
By Q3, the campaign had delivered NEC Co-op Energy’s strongest performance to date — reaching new audiences at scale, increasing engagement across platforms, and driving measurable growth in membership.
From July to September 2025 alone:
The campaign generated 16.3 million impressions and 184,000 clicks — a +143% lift in impressions and +588% increase in clicks quarter-over-quarter
Paid media drove over 9,100 “Become a Member” CTA clicks via the NEC website
3,570 new member accounts were added in Q3 — the highest performing quarter on record
Performance by channel:
Paid Search led all conversion sources, accounting for nearly 20% of total activations
Meta campaigns delivered 17K+ clicks, a 29% increase QoQ, with cost-efficient performance across both B2B and B2C targets
OTT video achieved a 99.46% completion rate, while streaming audio maintained a 98% completion rate, reflecting high engagement in awareness channels
Since campaign inception in November 2024, NEC Co-op Energy has grown from 59,842 to 62,822 total accounts — reaching 5% annual growth and fulfilling the stretch goal months ahead of schedule.
More importantly, the campaign reframed NEC Co-op Energy’s role in the market, from a utility provider to a community partner, strengthening long-term loyalty and reinforcing the value of the co-op model for modern consumers.
Hoedown for Heroes is an annual celebration benefiting the American Warrior Association, dedicated to honoring the service and sacrifice of veterans, first responders, and their families. The event brings together the community for a night of heartfelt appreciation, lively entertainment, and Western charm.
Schaefer was tasked with creating a Save the Date and invitation suite that would capture the heart of the event—fun, festive, and full of gratitude—while maintaining a sense of authenticity and pride. The goal was to design a piece that didn’t just inform but embodied the Hoedown’s spirit: honoring heroes with style, sincerity, and a touch of Texas flair.
Bringing the Western Spirit to Life Through Design
To convey the event’s energy and authenticity, Schaefer looked to classic Western motifs and tactile design details. The team wanted to create an invitation that would feel both timeless and unexpected—something guests would want to keep long after the event.
Drawing inspiration from the craftsmanship of cowboy gear, the design centered around a boot-shaped invitation, complete with embossed detailing and a brass grommet that allowed multiple layers to fan open. Each insert—ranging in shades of cream, denim blue, and saddle brown—was shaped to match the outer form, creating a cohesive and interactive experience.
Complementing the invitation was a Save the Date card that introduced the event’s theme with a rope-inspired frame and bold Western typography. The restrained color palette and clean composition balanced rustic authenticity with modern sophistication, giving the suite a warm, welcoming tone that reflected the heart of the cause.
A Bold Vision Brought to Life
The final invitation suite blended handcrafted charm with refined precision. Six die-cut cowboy boots featured debossed details, echoing the texture of real leather. Layered interior boots carried event information, sponsorship opportunities, and donor acknowledgments.
Connected by a brass grommet, each boot slides out in an upward motion, implying the idea of dancing and further emphasizing the “hoedown” theme. A coordinating detail card with subtle illustrations and classic western iconography added another dimension of storytelling. The tactile feel of cotton paper and debossed accents, paired with thoughtful layering gave recipients a true sense of quality and care.
Beyond an Invitation—A Tribute to Heroes
From the moment recipients opened the envelope, the invitation set the tone for a celebration rooted in community and gratitude. Every detail, from the boot silhouette to the layered textures, was designed to honor the heroes the event supports.
The invitation didn’t just announce a date; it invited connection. It reminded guests why they gather each year—to stand together, celebrate service, and say thank you. Schaefer’s dedication to storytelling, design craft, and emotional resonance transformed the Hoedown for Heroes invitation into something far more than a print piece, it became a heartfelt tribute and a keepsake worthy of the people it honors.
For the first time in over 20 years, Bank of Texas expanded into a completely new market: San Antonio. With a flagship location opening in an affluent neighborhood, the challenge was clear. How do you introduce an unknown bank to a loyal, established community and inspire them to switch?
Goals
Build brand awareness and establish trust and credibility
Drive consumer growth in checking/savings accounts, youth accounts, mortgage loans, and wealth management
Attract small business clients with competitive banking tools and personalized support
Win market share from competitors by promoting the benefits of switching to a more personalized, community-focused bank
Promote product offers to strengthen launch messaging and encourage customer acquisition
Strategy
The launch campaign focused on creating local relevance, building trust, and demonstrating the value of personalized banking services to different target segments. Schaefer’s strategy was to highlight Bank of Texas’s personalized approach, offering tailored banking solutions that go beyond transactional services—fostering long-term relationships. An integrated approach was planned with digital and traditional media and community partnerships to saturate the local market and build awareness across different touchpoints.
This strategy ensures Bank of Texas is perceived as both a community-centric and financially robust bank, capable of serving diverse customer needs.
Solution
We developed a two-phase campaign strategy, beginning with a teaser phase to build anticipation, followed by a launch phase to drive awareness and encourage action. The campaign featured tailored creative for distinct audience segments, including adult consumers, Hispanic families, youth, and small businesses, highlighting Bank of Texas’s commitment to personalized services, financial stability, and strong community connections. The campaign utilized a diverse mix of media channels—OOH, digital (search, display, paid social), local publications, email, and direct mail—to ensure broad visibility and engagement with key offerings such as checking accounts, business banking, mortgages, and youth & college student accounts, with accompanying San Antonio market welcome offers. Strategic messaging, including slogans like “Ready, Set, Grow” and “Life Happens Here,” was crafted to resonate with varying consumer needs while reinforcing the brand’s commitment to relationship-driven, community-focused banking. This approach aimed to build brand awareness, establish trust, and inspire local consumers to consider Bank of Texas for both personal and business banking solutions.
Results:
$5.5MM in deposits generated within the first six months
281 new accounts opened
7.5 million impressions delivered across digital and print channels
50K+ ad clicks and 40K landing page visits with a 23.18% engagement rate
Paid Search achieved a 78.4% engagement rate and 29.6% CTR on branded keywords
Community Involvement
To celebrate our connection to the San Antonio community, we joined in on one of the city’s most beloved traditions—Fiesta. We designed a custom Bank of Texas Fiesta medal, honoring the colorful spirit of the festival and inviting locals to stop by, say hello, and add to their collection. It was a small token with a big impact, reinforcing the Bank of Texas commitment to showing up for the city in ways that matter—culturally and authentically.
Summary
By crafting a targeted, two-phase campaign, we successfully introduced Bank of Texas to the San Antonio market, building awareness and trust with key local audiences. Through tailored messaging and strategic media placements, the campaign emphasized the bank’s commitment to personalized services, financial stability, and strong community ties. This case study exemplifies Schaefer’s ability to create compelling, audience-centric marketing solutions that drive both brand recognition and consumer action. By engaging diverse segments—adults, Hispanic families, youth, and small businesses—we helped position Bank of Texas as a trusted, community-focused financial partner in San Antonio.
Every holiday season, the Fort Worth Zoo gives people two ways to give something more meaningful— 1) memberships that unlock a year of Zoo adventures and 2) adoption packages that support the care and feeding of Zoo animals. But keeping the campaign fresh, relevant, and exciting year after year—while still driving results—is no small feat. In 2024, the Zoo leaned on Schaefer once again to make that magic happen, and this time, we focused even more on the impact behind every gift.
Rooted in Purpose, Refined by Data
We took a more mission-driven approach, focusing on the deeper impact of each gift. With the campaign headline “Share the Wonder, Support the Wild,” we highlighted the joy of giving and the tangible support each purchase contributes to the Zoo’s conservation efforts.
To reach more high-intent gift-givers, we employed a full funnel media plan, including OOH, paid search, paid social, email, display, and publication placements, while layering in new strategy — including, but not limited to:
Addressable geofencing to target households based on census and demographic data
An extra Cyber Monday email to tap into deal-seeking holiday shoppers
Mid-campaign budget and media optimizations to boost performance
Making the Mission Tangible
We led with gifted memberships as the hero offer, positioning animal adoptions as the cherry on top — complete with an animal plush and coloring kit. Creative assets leaned into emotion and mission, from dynamic carousel ads to emails that reinforced the dual benefit of every gift.
Behind the scenes, we monitored performance daily and weren’t afraid to adjust in real-time. When we saw a dip mid-flight, we reallocated dollars, refreshed messaging, and fine-tuned our media approach to finish strong.
Impactful Messaging, Strong Results
Ultimately, the campaign rallied to deliver big:
Gift membership sales exceeded goal by 13%
4% YoY revenue increase
283K+ clicks and 9.7% CTR across all channels—well above industry benchmarks
Meta carousel ads drove 1.17M impressions, 14.5K clicks, and 14.7K engagements
At Schaefer, we like to stay nimble and take a hands-on approach to managing media campaigns. And with this Holiday campaign, our team made fast, strategic adjustments that pushed the campaign across the finish line—and then some.
For the first time in Zoo Run history, the event sold out before the early bird deadline—an unprecedented achievement that highlighted the power of creative storytelling and strategic media execution. Zoo Run is a beloved annual event that brings families and the community together for a fun and unique experience, and this year, Schaefer was tasked with generating results that were bigger and better than ever. The challenge was to not only maintain strong engagement but to expand the event’s reach beyond typical Zoo attendees of families and children, drawing in audiences like millennials and Gen Z.
Blending Nostalgia with Modern Appeal
Schaefer developed creative that embraced a nostalgic, vintage-inspired look—featuring hand-drawn illustrations of iconic Zoo animals seen along the race path. The campaign’s warm color palette of cream, forest green, and pops of orange created a visually striking identity that stood out across all platforms. The tagline and pun, “At Run With Nature,” tied everything together, reinforcing the event’s unique charm and appeal.
Executing a Full-Funnel Media Approach
To ensure the message resonated with the right audiences, we executed a full-funnel media approach, leveraging out-of-home placements, paid search, paid social, email, text, streaming video, and local publication advertising. By starting the campaign earlier than in previous years, we maximized visibility and engagement right from the start.
Capturing Attention and Driving Engagement
The campaign struck a chord with families, fitness enthusiasts, and younger audiences alike. The nostalgic yet fresh creative direction resonated with attendees, while our precisely targeted media strategy guided users seamlessly from awareness to registration. The results? A historic sellout and an overwhelming response from the community. Even more, over 2,000 people indicated via a form on the website that they would have signed up if spots had still been available.
Unprecedented Demand and Community Excitement
Sold out before the early bird deadline—a first in Zoo Run history!
118% to goal for revenue
48% increase YOY in landing page visits
+13% increase YOY in Paid Search clicks, with a 43% CTR
3.24M impressions on Paid Social, with a +63% YoY increase in clicks
Pushing Boundaries Year After Year
Zoo Run 2025 wasn’t just another successful event—it was a record-breaking one. Year after year, Schaefer finds new ways to elevate the campaign, keeping it fresh, engaging, and more effective than ever. After selling out for the first time in 2024, we took it even further in 2025—proving that a bold creative vision and a smart, strategic media plan can drive unparalleled results.
Creative That Captivates, Strategy That Delivers
By blending a standout, retro-inspired creative approach with a meticulously executed media strategy, Schaefer helped Zoo Run achieve its most successful year in 26 years. The combination of visually compelling design and precision targeting didn’t just fill the race—it created excitement, expanded the audience, and set a new benchmark for future events.
Featured Case Study
Racing to New Heights: Historic First Time Sell-Out for Zoo Run 2024
Zoo Run 2024 marked the event’s 25th anniversary, and it was the perfect moment for a creative campaign to bring the excitement of this beloved event to life. The main goals included driving awareness and filling registration spots, with an…
Bringing a Historic Fort Worth Attraction into the Future
The Fort Worth Museum of Science and History unveiled its newly transformed Jane & John Justin Foundation Omni Theater in December 2024, featuring the world’s largest LED dome ever installed in a museum. This state-of-the-art theater boasts an 8K LED display, offering unparalleled visual clarity and a truly immersive experience. The challenge? Generating excitement and ticket sales for a venue that was still under construction, making it difficult to showcase its groundbreaking features to potential visitors. The Museum enlisted Schaefer’s expertise to craft a compelling campaign that would not only captivate audiences, but drive ticket sales ahead of the grand opening.
A Full-Service Approach to a Flawless Launch
From strategic vision to effective execution, Schaefer provided:
Strategy: Developing a go-to-market plan that ensured maximum awareness, engagement, and conversions.
Creative: Concept development, art direction, copywriting, and design to capture the Omni’s brand new, immersive experience.
Media: Media planning, buying, execution, and real-time analytics to optimize performance throughout the campaign.
Creating a Vision for an Unseen Experience
We were challenged with making viewers feel the thrill of the Omni Theater before they could experience it in person. Using AI-generated imagery, we crafted visuals that transported audiences into the other worlds. Paired with compelling headlines like “Don’t Just Watch. Discover.,” we built anticipation and excitement in the market.
Blending Digital Precision with Emotional Storytelling
Through a carefully orchestrated media mix, targeting DFW and outer drive-markets in Texas, we generated strong awareness before ticket sales launched in November. Our full funnel approach combined paid search, social, and targeted publication partnerships in the arts, culture, and family entertainment space to create excitement and drive ticket sales prior to the opening.
Big Impact, Bigger Results
In just over a month, we drove $168,249 in online ticket sales.
Of the total revenue, 39% was driven directly from paid media.
We surpassed Paid Search benchmarks, with 24% higher CTR and a $1.25 lower CPC than the industry standard.
Paid Social generated 4 million impressions, driving massive awareness for the duration of the 4-month campaign.
Publication e-blasts drove open rates as high as 62%, click-through rates up to 20%, and 26K+ clicks across media placements.
More Than Marketing—Creating a Movement
At Schaefer, we don’t just market attractions—we create anticipation, showcase experiences, and drive results. The success of the Jane & John Justin Omni Theater launch proves that a strong blend of storytelling, media strategy, and bold creative can turn any challenge into a success.
Membership is one of the backbones of the Fort Worth Zoo—fueling conservation efforts, enriching guest experiences, and ensuring the Zoo remains a world-class attraction. But driving membership growth isn’t just about listing perks; it’s about creating an emotional connection that makes people want to be part of something bigger.
At the start of 2024, Schaefer Advertising launched new creative for the Membership campaign designed to increase awareness, drive engagement, and boost both new memberships and renewals. With ambitious goals and a highly competitive digital landscape, the challenge was clear: how do we communicate the full value of a membership in a way that is concise, eye-catching, and actionable?
Compelling Creative Built for Every Platform
To captivate potential members, we developed a simple yet powerful creative concept: Members Zoo More. This central idea wasn’t just a tagline—it was a clever turn of phrase that encapsulated all the incredible benefits of membership in a way that was fresh, fun, and deeply engaging. Across different channels, we brought the message to life:
Members Zoo More for friends – emphasizing guest passes and memory making.
Members Zoo More across the U.S. – showcasing benefits you can find at other zoos nationwide.
Members Zoo More for conservation – reinforcing the direct impact members have on wildlife conservation.
The campaign was designed to be as dynamic as the Zoo itself, using bold colors, playful typography, and stunning imagery that immersed audiences in the marvel of membership. But great creative is only half the battle. To ensure maximum reach and impact, we deployed a full-funnel media strategy, spanning:
Paid search
Paid social
Streaming video
Display
Email marketing
Print and out-of-home
Publication-sponsored content
We also took a strategic, always-on approach—adjusting our flighting throughout the year based on seasonal trends, to reach potential members when they were most likely to convert.
Stronger Engagement, More Members, Bigger Impact
The campaign delivered measurable, year-over-year (YoY) success:
287% increase in page sessions
198% increase in new users
8.1 million impressions from paid social (61% increase YoY)
4% increase YoY in total members
6% increase YoY in total membership revenue
Perhaps the most telling stat? New users to the Zoo’s membership page skyrocketed from 452 in December 2023 to 4,454 in January 2024. A clear indicator that our fresh creative and strategic media approach was hitting the mark.
At Schaefer, we don’t just create ads—we craft campaigns that move the needle. By combining bold, audience-driven creative with a media strategy designed for impact, we helped the Fort Worth Zoo turn awareness into action. The Members Zoo More campaign is proof that when storytelling meets strategy, the results speak for themselves.
Zoo Run 2024 marked the event’s 25th anniversary, and it was the perfect moment for a creative campaign to bring the excitement of this beloved event to life. The main goals included driving awareness and filling registration spots, with an underlying objective of surpassing the prior year’s results.
Engaging Audiences with Vibrant Creative and Strategic Media
Schaefer crafted an upbeat and eye-catching campaign with the headline “Zig-Zag Through the Zoo.” The creative design used playful, illustrated animals and neon yellow lines to add a sense of movement and energy. Even more, the creative highlighted the Zoo’s newly returned lions, which were a key feature of the race route. Our media strategy included a full-funnel approach to guide users from learning about the event to signing up. We engaged audiences through a mix of paid search, paid social, email, text messages, streaming video, OOH, and display ads—ensuring we reached them at every stage of their journey.
Record-Breaking Success: A Sell-Out Event and Impressive Growth
Zoo Run SOLD OUT for the first time in its 25-year history!
Registration quantity was 152% to goal, and revenue reached 141% of the goal.
Paid search traffic skyrocketed, driving 5x more clicks than the prior year, with an impressive 44% CTR—a 41% increase.
Social media engagement soared with 3.8 million impressions and more than 142K total post engagements.
Email strategy helped boost engagement with the highest click-through rates seen in years.
Turning a Tradition into a Historic Achievement
Schaefer’s creative vision and strategic approach helped make Zoo Run 2024 a resounding success, not only meeting but exceeding all expectations. By blending bold, fun visuals with highly targeted media, we helped make the 25th anniversary a celebration to remember—turning this beloved event into a sell-out success and solidifying it as one of Fort Worth’s favorite family traditions.
