Union Park by Hillwood Communities wanted to differentiate themselves on the market to stand out with their target audience to attract more homebuyers. To do this, we dove into their existing creative suite and focused on the key elements that separated Union Park from its competitors. Goals: Evolve the creative campaign by leveraging the approved […]
Connecting with the right target audience is crucial to marketing success. Bluewood is a Hillwood community filled with possibilities. Known for its unique ability to balance comfort and adventure, Bluewood wanted to attract a new wave of home buyers entering the market by crafting a campaign message that rang true to its target buyer and […]
Boo at the Zoo has long been the unmissable Halloween experience for many families in Fort Worth. Since 2011, Schaefer has been tasked with keeping Boo at the Zoo top-of-mind for old fans and the next generation of families looking to establish a Halloween tradition. Working on Boo at the Zoo is a rewarding creative […]
Let’s start by getting to know you a little better. Tell us about yourself. I was born in Durham, NC, and moved to DFW when I was four years old, and I’ve been here ever since. I went to college at UNT and got my degree in advertising. I’m an Eagle Scout and have been […]
Today is a celebration of all the days that lead us here. A reminder that each day is a gift and that every pursuit, big or small, is worthy of the good you put into it. In that spirit, we ask you to think of today as an opportunity to Make Life Better. For the […]
Recently, our friends at Hillwood Communities took home some serious hardware from the MCSAM Awards, which are given annually to builders, developers and associates who have made a significant and creative contribution in residential marketing through specific achievements in a given year. Hillwood Communities won Best Overall Advertising Program for Union Park, Developer of the […]
Let’s start by getting to know you a little better. Tell us about yourself. Hi! I am a mother, wife, sister, daughter, and friend to many. I like to think that I’m an open book and game to always be there for others and listen. I’m totally into the Enneagram – I’m a NINE! Because […]
We’d like to formally congratulate Matt Gibson, Product Director for Dry Eye Products at Sight Sciences for being named a Brand Champion Award Winner by PM 360 for his work in Ophthalmology and Optometry. In addition to his award, Matt was also nominated for Marketer of the Year among some very prestigious peers. In addition […]
Let’s start by getting to know you a little better. Tell us about yourself. I’m a native Austinite and I enjoy working with my dog and doing therapy with him. I’ve been in advertising for just over 20 years, and I’ve been specializing in healthcare for the last 14 years. What’s something you love to […]
Let’s start by getting to know you a little better. Tell us about yourself. I’m a Texas girl, but I’d like to become a world-traveler, and I’d like to begin in Egypt. The only things that prevent me from traveling now are my responsibilities to family and pets – I really like being home and […]
