The Journey to Patients Goes Through Emotions In health care, as in life, design is everything. It’s the difference between a website that meets a user’s needs and one that frustrates them. Or, why one medical device gains adherence and why another just gathers dust. While the user experience (UX) has been on the rise […]
Meet Andrew Lotz Let’s start by getting to know you a little better. Tell us about yourself. Born in New Orleans, Louisiana, raised in Saint Bernard Parish. Moved to Dallas after Hurricane Katrina and was recruited to play football at Texas Lutheran University in Seguin, Texas. While in school, I adopted two dogs. Cookie, who […]
So Susie visited your museum once. How do you get her to come back? Kevin has attended the theater once a year, every year. Why is he not a subscriber? The Smith family has been aquarium members for 6 years, but they’ve never donated a penny outside of that. Why not? In the entertainment space, […]
Meet Ethan Casella Let’s start by getting to know you a little better. Tell us about yourself. I grew up in the Bay Area, California before moving to Texas to attend TCU. My junior year of college I took a class where someone from Schaefer led a creative project for a group of students. That […]
What is CRM? What is AI? In today’s rapidly evolving business landscape, customer-centricity has become the cornerstone of success. As organizations strive to meet the ever-increasing demands and expectations of their customers, the need for effective Customer Relationship Management (CRM) strategies has never been more crucial. But how can businesses truly understand and engage with […]
Technology permeates every aspect of our lives. It continually reshapes the way we communicate, live, work, and even manage our health. One of the most promising strides in healthcare technology is the pivotal role it plays in improving patient outcomes. A frequent and long-encountered challenge for both healthcare brands and providers is patient adherence to […]
It’s no surprise that real estate marketers are, or will be, engaging with one of the wildest and, frankly, most loosely defined tools to hit the marketing toolbox in quite some time. From writing copy, mapping and web design to CRM management and chatbots, Artificial Intelligence, in all its varied forms, is changing how real […]
Effective marketing goes beyond promoting products and services. Customers demand connections with brands on a deeper level with customized, tailored messaging that makes them think ‘this brand is for ME’. In today’s multicultural society, representation in healthcare marketing is critical to establishing meaningful connections and, ultimately, driving tangible business results. The inclusion of diverse communities […]
It’s common knowledge that not every segment of our healthcare industry operates with lucrative margins. Strict regulatory guardrails, expensive R&D costs and complicated rules of play have kept even the largest of corporate giants out of the space – until now. Today, nearly 20% of the U.S. GDP is healthcare-related. The sheer size of healthcare […]
Does your business both entertain and make a difference? Do you struggle balancing your messaging strategy between opposing dynamics? Mission-driven brands do a great job of defining what they do, and “why” they do it. But, focusing solely on why you operate may create a gap between converting people who are interested in purchasing tickets […]
