An opthamology practice with five physicians, Nethery Eye Associates tasked the Schaefer team to develop an integrated marketing plan to increase patient traffic in light of a more competitive marketplace. We evaluated and refreshed their current branding to support these marketing efforts and executed the refreshed brand in a website, collateral and other patient education tools, and an online media campaign.
Schaefer Advertising recently rebranded Tallulah & Company, a Fort Worth interior design company led by Ally Arlington. She’s the very talented designer who is responsible for the beautiful environment we work in every day. She tasked our team with developing an identity that could exude a timeless style with a flair for the unexpected. It needed to be strong yet comfortable. Beautiful yet functional. Just like her work.
We enlisted the help of calligrapher Lauren Essl, of Blue Eye Brown Eye, to craft the handwritten logo treatment.
Schaefer Advertising recently rebranded Tallulah & Company, a Fort Worth interior design company led by Ally Arlington. She’s the very talented designer who is responsible for the beautiful environment we work in every day. She tasked our team with developing an identity that could exude a timeless style with a flair for the unexpected. It needed to be strong yet comfortable. Beautiful yet functional. Just like her work.
We enlisted the help of calligrapher Lauren Essl, of Blue Eye Brown Eye, to craft the handwritten logo treatment.
WayPoint Healthcare Advisors is a healthcare consulting firm in Fort Worth, Texas led by two senior level executives, each with 20+ years of experience in healthcare consulting. Faced with a rapidly changing healthcare environment, WayPoint Healthcare Advisors needed to evaluate their marketing initiatives. We worked with the WayPoint leadership to develop new branding and marketing materials to support public relation initiatives. This logo was initially launched through email marketing and a new website.
J.L. Matthews Co. is a third generation family-owned business based in Fort Worth that specializes in top-of-the-line safety equipment and apparel for lineman and arborists. They recently came to us with the challenge of updating their brand without losing the history and values that still shape the company today.
Founded in 1946 by Joe L. Matthews, their main focus remains the same: provide top-notch, personal customer service with an emphasis on training and safety. With such a deep family history, it was fun to get to know their business on a more personal level. Old family photos showed what it was like back when Joe Matthews was creating custom leather harnesses in his small, cluttered workshop.
Our goal was to update the brand to make it relevant to their current customers without losing the heritage and family values that continue to set them apart.
Since safety is the most important facet of their business, we began by shifting the brand color from red to a safety orange. For a family of Red Raider fans, this wasn’t an easy decision, but it proved to be the right one.
The logo features the company name with emphasis placed on “Matthews” since that resonated most with existing customers. Date and location were added as secondary elements, and the shield shape conveys strength, which represents the industry and those who work in it.
Now, putting barbecue sauce on the finest beef in the land may seem like sacrilege, but if Nolan Ryan says it’s okay, it is. And if Nolan Ryan puts his name on a barbecue sauce? You know that’s good, too. Okay, technically we put Nolan Ryan’s name on a barbecue sauce, but only because he told us to.
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