Schaefer Advertising Co. is pleased to announce that the agency has earned four American Advertising Federation (AAF) District Ten ADDY Awards. District Ten represents ad clubs from Arkansas, Louisiana, Oklahoma and Texas. The award-winning work was nominated for regional consideration, following their success during the AAF-Fort Worth ADDY Awards in February, winning a total of […]
For Moncrief Cancer Institute’s Future of Academic Medicine event, we used a silver foil on two types of paper to create an upscale invitation. The main imagery on the sleeve is a line rendering of their building, which stands out well from the blue background. The use of silver foil in the negative space of […]
Our friends over at TCU Baseball finished the regular season strong with a 38-15 record (17-7 in the Big 12). The Frogs will be the No. 2 seed going into the Big 12 Tournament. Good luck in the tournament and congrats on a great season!
The theme for this year’s Zoo Preschool is animal markings and habitats. And because the whole point of the preschool is to teach young kids about animals, we decided to make the direct mail piece interactive and educational. The piece featured a soft, natural color palate and a fun illustrated style, which was carried out […]
Another local advertising awards season has come and gone, and it was one of the best ADDYs yet for Schaefer. This year’s haul came to 25 total awards, including 9 golds, a Special Judges’ Award and Best of Show. The latter comes with the chore honor of putting on next year’s ADDY event. We should […]
Recently, photographer Victoria Will took a bunch of tintype photos of celebrities at this year’s Sundance Film Festival. In case you didn’t see them, here’s the link. As the de facto in-house photographer for Schaefer, I thought it’d be fun to see if I could fake the tintype look in Photoshop. The internet being what […]
This year, the Hurst Conference Center came to us with a problem. As always, we came back with a solution. Problem: How can we increase our wedding and reception bookings and overcome the negative perceptions that engaged couples have of a conference center as a wedding venue? Solution: Develop a unique brand and identity for […]
This year, every single Schaefer employee had a hand in creating our Christmas card. 400-plus hand-stamped cards later, and this didn’t seem like such a great idea anymore. Take a look at how it all came together, and don’t be surprised if next year’s card is store-bought. Merry Christmas from all of us at Schaefer!
An opthamology practice with five physicians, Nethery Eye Associates tasked the Schaefer team to develop an integrated marketing plan to increase patient traffic in light of a more competitive marketplace. We evaluated and refreshed their current branding to support these marketing efforts and executed the refreshed brand in a website, collateral and other patient education tools, and […]
When the Fort Worth Opera asked Schaefer to help them create fundraising collateral for a new opera they were commissioning based on the life of JFK, we were interested. When they needed it in a week, we started sweating. But c’est la vie in the ad world. Fortuitously, the Amon Carter Museum in Fort Worth […]
