The Fort Worth Chamber of Commerce’s annual meeting began with a red lanyard at check-in, private access and the declaration: “We’re making you all reporters today!” from none other than retired ABC News White House Correspondent Ann Compton. As the keynote speaker, she offered objective insight into upcoming campaign media coverage. The Chamber enlisted her 40 years of covering seven presidents and First Families to offer entertainment and nostalgia in an upper-level business audience challenged by regulations and taxes.
Our charge was to create collateral materials that would grant access to the “confidential” White House details regarding business or public policy. We established a political look and feel, with a patriotic color palette and layered “press badges.” In place of a ticket, each of the 700+ business leader attendees received a lanyard and folder of collateral that detailed Chamber activity and relevant articles. Our team even had the honor of meeting the decorated as they received “Off The Record” comments about local business.
The Texas A&M Forest Service was created by the Texas Legislature in 1915 to protect and conserve our state’s trees, forests and related natural resources. Who would’ve guessed that nearly 100 years later, they would ask Schaefer Advertising to build them a website?
Sure, we’re no Washington State, but Texas has trees too, you know. And while we may not realize it, every Texan benefits from the conservation and wildfire protection activities and programs of Texas A&M Forest Service. Two thirds of voters live within 10 miles of wooded area and more than half visit forests or wooded areas multiple times per year.
Our marketing objective was to create awareness of Texas A&M Forest Service as a trusted resource of information pertaining to all things forestry. The website is their core marketing vehicle, so it was critical that it be educational as well as engaging. Click the link and take a look around; it can be the one new thing you learn today.
Spring is in the air, and sleepy animals are emerging from their caves to venture out into the sunlight once more. Sorry, I meant people. Emerging from their homes. After another typically unpredictable winter, spring is back, which means a lot of moms and dads are ready to get their kids out of the house before they all go crazy.
Thankfully, there’s a ton of stuff to do at the Fort Worth Zoo – animal shows, keeper chats and all kinds of new baby animals being all cute. For this year’s spring campaign, we focused not only on the variety of experiences, but also on the memories those experiences create for families. Check out what we put together, then go out there and see it for yourself – it’s a beautiful day!
The old axiom says: You don’t know what you have until it’s gone. So we thought there was no better way to put on the 2015 American Advertising Awards, than to take it away.
In late 2014, with the help of the People’s League for the Abolition of Advertising (plAAd), the United States government passed Amendment 28 to end the practice of Advertising as it was rampant with persuasion and coercion. Local agencies were canvassed with official cease and desist notices and instructions on how to package and submit their, now illegal, advertising materials.
To keep advertising and our livelihoods alive, AAF Fort Worth swept into action and the AAFFXFW underground advertising movement was born. The group intercepted the government submissions and threw an Addy Awards celebration under the cover of “bingo night” at the local Masonic Temple. Our craft was celebrated, awards were won and Amendment 28 was repealed by night’s end.
Long Live Advertising.
Our friends at Fort Worth South Inc. asked us to create the collateral for their twentieth anniversary celebration earlier this year. FWSI began as a small coalition of Near Southside businesses and community leaders and has grown dramatically over the last two decades. The redevelopment of Fort Worth’s Near Southside was the story we wanted to showcase. Schaefer worked with them to find headlines from the past 20 years that helped to tell the story of how this community has become a vibrant, urban, mixed-use neighborhood.
Our very own Ken Schaefer was one of the speakers, talking about the growing creative scene in the Southside. He rocked a bow tie and shared some great insights about the unique opportunities that are available in this culturally rich community. His message focused on how important creative organizations are to helping this area flourish.
When Mouser, one of the leading providers of electronic components, wanted to refresh their company icon, we started the way we normally do – by taking a step back. What they were looking for was a fresh, attention grabbing way to reflect their brand. With this goal in mind, we got to thinkin’. While we had a ton of ideas, we quickly found that they all seemed to fit in three buckets: icons, fictional characters and spokesmen.
What we liked most about introducing a nonfictional spokesman was the idea that he or she would have the technical expertise to relate to the target audience on their level along with a curiosity for what engineers were building with Mouser components. After all, contained within Mouser’s warehouses are the parts needed to build the next great technological breakthrough. Some assembly required.
One person who perfectly embodies the expert host persona is Grant Imahara. Best known for his role on the TV show Mythbusters, Grant is an electronics expert with a long and impressive resume, working on projects ranging from battle bots to R2-D2. When we approached him about becoming a spokesman for Mouser, it was no surprise that he was already familiar with them – he’d been ordering components from Mouser for years.
Turns out, Mouser was just as big a fan of Grant’s as he was of them, and they immediately jumped on the idea. Now, Grant and Mouser are empowering innovation with the very latest in electronic components. Along with that, Grant is looking far and wide to find out what great, new innovations are happening in the engineering world.
The annual Fort Worth Zoo preschool is a great way for kids to learn all about their favorite animals from A to Z. So, industrious designer Jon Chapman set about illustrating a menagerie of animals – one for every letter of the alphabet. This series of animal flash cards was made available on the Fort Worth Zoo website so parents could print them out for their kids’ to enjoy. Which one’s your favorite?
Congratulations to client and Near Southside neighbor, Moncrief Cancer Institute, on their brand-new, state-of-the-art mobile clinic! We may have designed the outside, but the inside is the exciting part. Soon, services like cancer screenings, one-on-one exercise sessions, personalized nutrition planning, clinical support and more will be coming directly to the people of Tarrant County and surrounding areas.
This was the second year Schaefer got to produce the annual TCU Baseball video. The team was coming off a very successful year, yet they still felt the sting of coming up short in the College World Series. For 2015, both the coaches and players had an even greater resolve to take it all the way to the championship.
Based on the Boy Scout oath, “On Our Honor” is a promise to themselves, their teammates, coaches and fans to follow the path of selflessness, energy and excellence.
This was another fun shoot with N8 Visuals out at Heart of the Ranch in Clearfork, another Schaefer client. Even the non-Horned Frogs here at Schaefer are excited to see how far TCU Baseball can go this year. Go Frogs! #toadtoomaha
Flash Global Logistics was in need of a new logo that more accurately reflected their brand identity – including the company’s global solutions, evolving culture and growing customer base of emerging companies. Considering the scope and implications of a change on this scale, we would like to prepare for a full rebranding initiative, beginning with the development of a new logo and associated identity style guide.
The new logo needed to convey a progressive look and reflect the company’s evolving culture and growing customer base of emerging companies.
Our solution introduced a shortened name, Flash Global and an iconic ‘F’ mark. Speed, efficiency and strength are at the root of what Flash Global promises their customers and the new mark embodies each of those. Moving into this new look has inspired their internal team and helped them elevate their own expectations for the company as a whole. Visually, the brand now matched the quality of the product they have been delivering for years.
Schaefer launched the new Flash Global brand with a new logo, business papers, website, presentation support and all kinds of new swag for the teams at Flash.
