We all know that gathering metrics and creating reports helps determine the success of marketing or advertising campaigns, but how we gather those metrics and turn them into meaningful presentations is at times difficult for us all.
Schaefer believes that a reporting approach should be more than an excel spreadsheet or a PowerPoint with graphics, so we put together a metrics and reporting “roadmap” that explores every aspect of the process. From the gathering, organizing, and graphing to analyzing and presenting, we wanted to dive into what makes up a successful campaign report.

Download our Metrics and Reporting Guide and hopefully all (or one) of these tips will help set you up for reporting success.

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Google unveiled a new logo today. And while they chose not to run it past us first, we feel sure that they’re still very curious what our opinions are on the matter. Therefore, I’ve assembled our crack team of rebranding experts to weigh in on the update.
Blair: My first impression is that I like the multi-colored “G” as the icon.
Jon: Because of its simplicity, I kept looking at it to try to notice details, but then I realized that the simplicity is the detail.
Charlie: My first thought was, “It’s about time.” To me, this matches everything they’ve been doing for the past few years – from a UI perspective, from a design perspective…
Scott: So, simple question: Do you like it?
Charlie: Yes.
Blair: Yes.
Jon: I think it serves its purpose.
Scott: Do you feel like this is an innovative mark, or are they following a trend?
Jon: I think they’re following the trend that when a company is successful, they can rely on a mark that’s simple. It’s kind of a power move.
Blair: I think the other things with the logo like the animations, the “G” logo and the little man that turns up the “E” in the video gives it some personality.
Charlie: I think they’re kind of the poster child for a dynamic logo, and they’ve built on that for so many years with animations and games, etc. It’s never been static, and this new typeface fits the playful whimsy that you’d want if your name was Google. Another big part of their new identity is the animated dots and the interaction they create. There’s a robotic response to it, whereas I wouldn’t be surprised if you could soon be talking to your browser.
Scott: Do you think they ripped off Siri with the ‘OK Google’ thing?
Charlie: No, they’ve had that for a while.
Blair: Apple has Siri, but Google is Google. It’s a noun and a verb.
Charlie: I think they started the trend, and their brand embodied it. Now, I think their logo fits that trend that they created. In all honesty, I think Apple followed the trend that Google started a few years ago.
*At this point, Amanda brought cookies and everyone went downstairs. So there it is, Google. Schaefer Advertising approves of your new logo.
**A little while later, Todd came back from a meeting and decided to weigh in.
Todd: I associate Google with the thin, serifed, lower-case “G,” so I wouldn’t have updated to a bold, sans-serifed font. Nike didn’t add a wave to their swoosh after 17 years. That’s all I got.

Google unveiled a new logo today. And while they chose not to run it past us first, we feel sure that they’re still very curious what our opinions are on the matter. Therefore, I’ve assembled our crack team of rebranding experts to weigh in on the update.

Blair: My first impression is that I like the multi-colored “G” as the icon.

Jon: Because of its simplicity, I kept looking at it to try to notice details, but then I realized that the simplicity is the detail.

Charlie: My first thought was, “It’s about time.” To me, this matches everything they’ve been doing for the past few years – from a UI perspective, from a design perspective…

Scott: So, simple question: Do you like it?

Charlie: Yes.

Blair: Yes.

Jon: I think it serves its purpose.

Scott: Do you feel like this is an innovative mark, or are they following a trend?

Jon: I think they’re following the trend that when a company is successful, they can rely on a mark that’s simple. It’s kind of a power move.

Blair: I think the other things with the logo like the animations, the “G” logo and the little man that turns up the “E” in the video gives it some personality.

Charlie: I think they’re kind of the poster child for a dynamic logo, and they’ve built on that for so many years with animations and games, etc. It’s never been static, and this new typeface fits the playful whimsy that you’d want if your name was Google. Another big part of their new identity is the animated dots and the interaction they create. There’s a robotic response to it, whereas I wouldn’t be surprised if you could soon be talking to your browser.

Scott: Do you think they ripped off Siri with the ‘OK Google’ thing?

Charlie: No, they’ve had that for a while.

Blair: Apple has Siri, but Google is Google. It’s a noun and a verb.

Charlie: I think they started the trend, and their brand embodied it. Now, I think their logo fits that trend that they created. In all honesty, I think Apple followed the trend that Google started a few years ago.

*At this point, Amanda brought cookies and everyone went downstairs. So there it is, Google. Schaefer Advertising approves of your new logo.
**A little while later, Todd came back from a meeting and decided to weigh in.

Todd: I associate Google with the thin, serifed, lower-case “G,” so I wouldn’t have updated to a bold, sans-serifed font. Nike didn’t add a wave to their swoosh after 17 years. That’s all I got.

Today, we are introducing our newest team member, Sarah Estes, to you, the internet. You’re welcome. She’s new. She’s a senior account manager. She’s focusing on our technology clients. Let’s see what else we can find out about her.
Schaefer: First off, we already have a Sara here, so is there anything else we can call you?
Sarah Estes: Jon has already started calling me Sandy. That and Sesty, but that doesn’t sound very good.
Schaefer: No it doesn’t. I like Sandy. Would you actually respond to that?
Sarah: Yeah, I already have actually.
Schaefer: Good, it’s settled then. What is the most important thing we should know about you, Sandy?
Sandy: If you can read my face, I’ll never need to say anything. I have a very expressive face.
Schaefer: For another point of view, let’s see what Megan thinks. Megan, tell everyone about Sarah, I mean, Sandy.
Megan: Can I just talk, and you just make it pretty in words? Are you typing that? You should’ve just said “no!” If I had to sum up Sarah, I’d say she’s so spunky that she puts my sassiness to shame, and it makes me seem more normal. And that’s my summary of Sarah. The end.
Schaefer: Any rebuttal, Sandy?
Sandy: You ain’t seen nothing yet. This is really downplaying it.
Schaefer: So what are you like when you’re not downplaying it?
Sandy: Oh, ooo. I think I’m the girl that always shoots it straight. Sometimes it’s a good thing; sometimes it’s a bad thing. I can literally get along with anybody. I don’t judge.
Megan: She loves shoes. And she paints her nails in weird places.
Sandy: Yeah, that’s something I do. I’ve got three bottles of polish on my desk.
Schaefer: You’re not going to try to paint my nails, are you?
Sandy: I mean, I think a black would look good. Just the pinky.
At this point in the interview, I left. So that’s all you get to know about Sandy for now. I think it’s safe to assume she’ll fit in just fine.