Each year, the Fort Worth Zoo brings together some of the best restaurants and music acts in town for a tasting and music event called Beastro. For this year’s campaign, we boiled it down to the essentials.
The Fort Worth Chamber of Commerce’s annual meeting began with a red lanyard at check-in, private access and the declaration: “We’re making you all reporters today!” from none other than retired ABC News White House Correspondent Ann Compton. As the keynote speaker, she offered objective insight into upcoming campaign media coverage. The Chamber enlisted her 40 years […]
The Texas A&M Forest Service was created by the Texas Legislature in 1915 to protect and conserve our state’s trees, forests and related natural resources. Who would’ve guessed that nearly 100 years later, they would ask Schaefer Advertising to build them a website? Sure, we’re no Washington State, but Texas has trees too, you know. […]
Based on how often it’s promised in advertising, “becoming one’s true self” must be a near-universal obsession. New clothes, tanning salons, gym memberships, eyeglasses, Colorado tourism – the real you is out there. You just need to change in order to find it. Well, we’ve changed. But we’re more “us” now than we’ve ever been, […]
In April, I had the amazing opportunity to travel to London for 8 days with my family. Before leaving, we made plans to do our best to visit everything that we possibly could in the time that we had there. We were all over the city, only taking breaks to rest our feet or sleep. […]
Spring is in the air, and sleepy animals are emerging from their caves to venture out into the sunlight once more. Sorry, I meant people. Emerging from their homes. After another typically unpredictable winter, spring is back, which means a lot of moms and dads are ready to get their kids out of the house […]
The old axiom says: You don’t know what you have until it’s gone. So we thought there was no better way to put on the 2015 American Advertising Awards, than to take it away. In late 2014, with the help of the People’s League for the Abolition of Advertising (plAAd), the United States government passed Amendment […]
Our friends at Fort Worth South Inc. asked us to create the collateral for their twentieth anniversary celebration earlier this year. FWSI began as a small coalition of Near Southside businesses and community leaders and has grown dramatically over the last two decades. The redevelopment of Fort Worth’s Near Southside was the story we wanted […]
When Mouser, one of the leading providers of electronic components, wanted to refresh their company icon, we started the way we normally do – by taking a step back. What they were looking for was a fresh, attention grabbing way to reflect their brand. With this goal in mind, we got to thinkin’. While we had a […]
The annual Fort Worth Zoo preschool is a great way for kids to learn all about their favorite animals from A to Z. So, industrious designer Jon Chapman set about illustrating a menagerie of animals – one for every letter of the alphabet. This series of animal flash cards was made available on the Fort […]
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