Schaefer Advertising Co.

Journal

October 12, 2017

Old fashioned Dave

We sat down with our newest production artist, David Jean. “Old Fashioned Dave” has worked many years in the business, but maintains a childlike enthusiasm with each person and project he comes into contact with. He’s sure to be the one to round the corner with a deadline in hand and a smile to brighten […]

October 12, 2017

Let’s get digital!

We’ve got a new Digital Manager in the hot seat. Sarah de Verges came to us and we found her to be a Baylor bear who’s quick to love in TCU territory. It also helps she shares a love of breakfast tacos, homemade margaritas and all things digital.   Schaefer: How did you get started in […]

The Fourth of July is all about tradition. Fireworks, hotdogs, cold beer, and in Texas, live country music and square-dancing. Beyond baseball and apple pie, there’s nothing more traditionally American than a good old fashioned picnic on Independence Day. For Billy Bob’s annual 4th of July Picnic, we wanted to celebrate America’s birthday by creating […]

Every blank slate needs a splash of color. As part of a new capital initiative by the Fort Worth Zoo to enhance and expand current exhibit space, create new amenities, and further bridge the gap between visitors and their wildlife friends, our team was tasked to gradually get the word out. And we mean gradually. […]

June 16, 2017

Work Wins

On June 11, TCU Baseball punched a ticket to their 4th consecutive College World Series. To break it down for you, they have finished their season on the field in Omaha in 2014, 2015, 2016 and now 2017. We are beyond proud of our client’s achievements but also honored to work with such and elite program […]

June 15, 2017

Portraits of Motherhood

Justin’s Place, a local non-profit organization, exists to enhance the life of a child trapped in generational poverty. Unfortunately, statistics show that a child’s life typically can’t be fully restored until the life of the family is restored. Justin’s Place comes alongside families in need, and helps establish balance by restoring hope and building a foundation […]

The Story Beastro has a way of bringing out your wild side. The Fort Worth Zoo continues to give adults (over the age of 21) the chance to experiment with different flavors from various food and beverage booths, and live music entertainment for the 11th year in a row. The Work Last year, Beastro sold […]

April 20, 2017

Look Ma, No Hands!

Schaefer audience, meet: Katherine Garner. We huddled up with our accident-prone Account Manager to introduce her formally, given that she’s sat in our office un-introduced for a few weeks. So, for our formal introduction, here’s our interview: Schaefer: Katherine, tell us about yourself. KG: That is a vague question. Well, to start, I’m from Arlington, […]

February 20, 2017

A zoo with a sweet tooth

Ghouls, Goblins… Gorillas? For many Halloween events, the goal is to frighten the audience enough to draw them to see the main course. But the Fort Worth Zoo has a 20-year tradition of tickling the terror out of Halloween, with Boo at the Zoo. Boo at the Zoo is a kid-centric Halloween event where you […]

February 17, 2017

Pages of Schaefer – Blair

Harry Potter and the Deathly Hallows   J.K. ROWLING   This is definitely one of the first series I fell in love with. I don’t have a favorite book in the series, but I chose Deathly Hallows because it’s the only one I could find. I’ve definitely read all of them – a little too much. When […]